Social Media Strategist & Marketer / Community Manager at NBA Africa (Lifestyle Media Platform at Strategic Outcomes Limited)

Developed content calendars, brainstormed ideas, and created posts tailored to the audience. Executed creative direction, production coordination, and growth analytics. Managed community interactions, event coverage, and digital highlights for brand campaigns across social platforms.

PR & Marketing Officer at Strategic Outcomes Limited

Contributed to PR and marketing strategies during brainstorming sessions; ensured campaigns aligned with client goals and resonated with target audiences. Assisted with ideation, campaign reporting, and stakeholder engagement.

Social Media Strategist & Community Manager at NBG Africa (Lifestyle & Media Platform) / Strategic Outcomes Limited

Strategized and executed social media programs, growing Instagram monthly views from 500,000 to over 12 million and followers from 100,000 to 106,000 within six months; led Engagement for GOtv Boxing Night with influencer-led campaigns generating 123,000+ views and 5,000+ engagements, contributing to 5,000+ live attendees; steered content strategy for AMVCA 12th Edition as an official media partner, delivering 1,700,000 total views, 87,500 engagements, and 537,000 reach; defined content pillars and formats; tracked performance metrics and secured organic recognition from celebrities and stakeholders.

Public Relations & Marketing Officer at Strategic Outcomes Limited

Developed and executed integrated PR and marketing campaigns for AMVCA, Nigerian Idol, Big Brother Naija, Pepsi Nigeria, GOtv, and Airtel; led global media partnerships for AMVCA 11th Edition, securing international placements (Reuters, Bangkok Post, The Australian); led Airtel SmartCash App GTM by identifying university students as a target segment and driving adoption through micro-influencers and campus initiatives; prepared campaign decks and post-campaign reports; served as lead creative content strategist for Big Brother Naija.

Social Media Manager & Brand Content Strategist at KACHE Official | Online Brand

Led creative direction for the brand's re-launch, producing video and photo content, designing mood boards, and establishing visual themes; grew brand social following from 0 to 600 within three months; managed influencer outreach and onboarding of two influencers; curated monthly content calendars to maintain consistent brand presence.

Digital Marketing Intern at PDMA Technologies

Developed the company's brochure deck, contributed to brand presentation and marketing collateral; managed Instagram account, created and curated content; produced and edited videos to support marketing initiatives.

Audio Production Intern at City 105.1 FM

Managed the station's Instagram and TikTok accounts, creating content and maintaining an active online presence; monitored social media trends to inform content ideas; guided new students in audio editing and production.

Social Media Strategist & Community Manager at NBG Africa (Lifestyle & Media Platform), Strategic Outcomes Limited

Scaled Instagram monthly views from 500,000 to over 12 million and grew followers from 100,000 to 106,000 within six months through data-driven content optimisation and strategic brand storytelling. Served as Engagement Lead for GOtv Boxing Night, overseeing digital strategy, influencer collaborations, and content rollout; directed influencer-led campaigns that generated 123,000+ views and 5,000+ engagements, contributing to over 5,000 live event attendees. Led content strategy and creative direction for the AMVCA 12th Edition as an official media partner, driving media amplification and delivering 1,700,000 total views, 87,500 engagements, and 537,000 reach. Defined content pillars, storytelling frameworks, and format strategy aligned with audience behavior and brand positioning. Tracked performance metrics to refine strategy and improve growth outcomes. Secured organic recognition from celebrities and industry stakeholders through culturally relevant, personality-focused content.