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I am a motivated International Business student and emerging professional passionate about marketing, external relations, and creating impact through leadership. Currently, I work as a Fellow Researcher and External Relations associate at Modern Trade Connection, where I facilitate events and create blueprints to help companies navigate the Indonesian FMCG and Retail economics. My experience is defined by results-driven leadership. I have successfully led large teams, including my role as Head of Commercial for the Big Force Festival, where I managed 40 people and drove the sale of over 5,000 items. Additionally, as a Project Officer, I coordinated cross-functional teams of over 70 members to secure sponsorships and execute complex events. I stand out because I combine strategic thinking with execution. I am a Digital Marketing Certified professional and a Third Winner of the BRAND UI 2024 Business Case Competition. Whether I am representing a brand like blu by BCA Digital or analyzing market data, I bring strong public speaking skills, proficiency in data tools like Excel, and a commitment to excellence.…I am a motivated International Business student and emerging professional passionate about marketing, external relations, and creating impact through leadership. Currently, I work as a Fellow Researcher and External Relations associate at Modern Trade Connection, where I facilitate events and create blueprints to help companies navigate the Indonesian FMCG and Retail economics. My experience is defined by results-driven leadership. I have successfully led large teams, including my role as Head of Commercial for the Big Force Festival, where I managed 40 people and drove the sale of over 5,000 items. Additionally, as a Project Officer, I coordinated cross-functional teams of over 70 members to secure sponsorships and execute complex events. I stand out because I combine strategic thinking with execution. I am a Digital Marketing Certified professional and a Third Winner of the BRAND UI 2024 Business Case Competition. Whether I am representing a brand like blu by BCA Digital or analyzing market data, I bring strong public speaking skills, proficiency in data tools like Excel, and a commitment to excellence.

Hadrian Wirateja Hanafi

Marketing Analyst, Content Creator, Digital Marketer

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I am a motivated International Business student and emerging professional passionate about marketing, external relations, and creating impact through leadership. Currently, I work as a Fellow Researcher and External Relations associate at Modern Trade Connection, where I facilitate events and create blueprints to help companies navigate the Indonesian FMCG and Retail economics. My experience is defined by results-driven leadership. I have successfully led large teams, including my role as Head of Commercial for the Big Force Festival, where I managed 40 people and drove the sale of over 5,000 items. Additionally, as a Project Officer, I coordinated cross-functional teams of over 70 members to secure sponsorships and execute complex events. I stand out because I combine strategic thinking with execution. I am a Digital Marketing Certified professional and a Third Winner of the BRAND UI 2024 Business Case Competition. Whether I am representing a brand like blu by BCA Digital or analyzing market data, I bring strong public speaking skills, proficiency in data tools like Excel, and a commitment to excellence.…I am a motivated International Business student and emerging professional passionate about marketing, external relations, and creating impact through leadership. Currently, I work as a Fellow Researcher and External Relations associate at Modern Trade Connection, where I facilitate events and create blueprints to help companies navigate the Indonesian FMCG and Retail economics. My experience is defined by results-driven leadership. I have successfully led large teams, including my role as Head of Commercial for the Big Force Festival, where I managed 40 people and drove the sale of over 5,000 items. Additionally, as a Project Officer, I coordinated cross-functional teams of over 70 members to secure sponsorships and execute complex events. I stand out because I combine strategic thinking with execution. I am a Digital Marketing Certified professional and a Third Winner of the BRAND UI 2024 Business Case Competition. Whether I am representing a brand like blu by BCA Digital or analyzing market data, I bring strong public speaking skills, proficiency in data tools like Excel, and a commitment to excellence.

Available to hire

I am a motivated International Business student and emerging professional passionate about marketing, external relations, and creating impact through leadership. Currently, I work as a Fellow Researcher and External Relations associate at Modern Trade Connection, where I facilitate events and create blueprints to help companies navigate the Indonesian FMCG and Retail economics.

My experience is defined by results-driven leadership. I have successfully led large teams, including my role as Head of Commercial for the Big Force Festival, where I managed 40 people and drove the sale of over 5,000 items. Additionally, as a Project Officer, I coordinated cross-functional teams of over 70 members to secure sponsorships and execute complex events.

I stand out because I combine strategic thinking with execution. I am a Digital Marketing Certified professional and a Third Winner of the BRAND UI 2024 Business Case Competition. Whether I am representing a brand like blu by BCA Digital or analyzing market data, I bring strong public speaking skills, proficiency in data tools like Excel, and a commitment to excellence.

Skills

Canva

Microsoft Excel

SEO

Experience Level

Canva

Expert

Microsoft Excel

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Fellow Researcher and External Relations at Modern Trade Connections (MTC)

December 1, 2024 - Present

Analyzing Indonesian economic conditions in FMCG and retail to create a blueprint project for helping other companies understand Indonesian business conditions in one document. Organized and facilitated events, including workshops and online classes that recruited 100+ participants. Served as facilitator and external-relations liaison, inviting speakers and coordinating event logistics.

Head Team of Commercial Lead at Big Force Festival 2025

September 1, 2025 - December 1, 2025

Led a commercial team of around 40 members within the event's Commercial Division. Achieved over 250,000 impressions on social media and coordinated sales of more than 5,000 food and beverage items during the festival's sports activities.

Project Officer at International Business Open House - Universitas Padjadjaran

March 1, 2025 - May 1, 2025

Organized an event to introduce the International Business program. Coordinated 74 committee members across 8 divisions and secured sponsorships from 3 external companies for logistics, merchandise, and promotion.

Executive Board and External Affairs at Student Association of International Business - Universitas Padjadjaran

February 1, 2025 - Present

Executive Board and External Affairs role focused on planning events, representing the association, and maintaining relationships with external partners.