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Results-driven marketing professional with a strong background in creative storytelling, brand management, and strategic marketing within hospitality and tourism. Experienced in crafting and executing innovative marketing campaigns that build brand awareness, drive revenue growth, and deepen audience connections across B2B and B2C environments. Excels in visual communication and data-driven decision-making, with proven impact in brand transformations, high-impact initiatives, and strategic partnerships. Known for collaborative leadership and a hands-on, measurable approach to delivering lasting brand impact.…Results-driven marketing professional with a strong background in creative storytelling, brand management, and strategic marketing within hospitality and tourism. Experienced in crafting and executing innovative marketing campaigns that build brand awareness, drive revenue growth, and deepen audience connections across B2B and B2C environments. Excels in visual communication and data-driven decision-making, with proven impact in brand transformations, high-impact initiatives, and strategic partnerships. Known for collaborative leadership and a hands-on, measurable approach to delivering lasting brand impact.

Hady

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Results-driven marketing professional with a strong background in creative storytelling, brand management, and strategic marketing within hospitality and tourism. Experienced in crafting and executing innovative marketing campaigns that build brand awareness, drive revenue growth, and deepen audience connections across B2B and B2C environments. Excels in visual communication and data-driven decision-making, with proven impact in brand transformations, high-impact initiatives, and strategic partnerships. Known for collaborative leadership and a hands-on, measurable approach to delivering lasting brand impact.…Results-driven marketing professional with a strong background in creative storytelling, brand management, and strategic marketing within hospitality and tourism. Experienced in crafting and executing innovative marketing campaigns that build brand awareness, drive revenue growth, and deepen audience connections across B2B and B2C environments. Excels in visual communication and data-driven decision-making, with proven impact in brand transformations, high-impact initiatives, and strategic partnerships. Known for collaborative leadership and a hands-on, measurable approach to delivering lasting brand impact.

Available to hire

Results-driven marketing professional with a strong background in creative storytelling, brand management, and strategic marketing within hospitality and tourism. Experienced in crafting and executing innovative marketing campaigns that build brand awareness, drive revenue growth, and deepen audience connections across B2B and B2C environments.

Excels in visual communication and data-driven decision-making, with proven impact in brand transformations, high-impact initiatives, and strategic partnerships. Known for collaborative leadership and a hands-on, measurable approach to delivering lasting brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Executive at Royal on the Park Hotel & Suites

May 1, 2025 - April 30, 2026

Led the marketing function as a strategic and creative driver, blending storytelling, brand management, and data-driven campaigns to elevate the hotel’s identity and strengthen its Brisbane market presence. Developed and implemented integrated digital marketing strategies that grew social followers by 60% and increased engagement by 45% within six months. Managed organic and paid social campaigns (Meta Ads) including budgeting, audience targeting, and performance optimization to improve reach, conversions, and ROI. Managed four website content and SEO initiatives, driving a 20% increase in direct online bookings. Executed targeted email marketing and seasonal promotions generating $98,000 in revenue and a 10% increase in F&B sales. Produced visual content (photo/video) to maintain consistent messaging, tracked performance via Google Analytics/Meta Suite/email reporting, and collaborated cross-functionally with Sales, Operations, F&B, Weddings, and Conference & Events. Secured and exe

Sales & Marketing Manager at Accor - ibis Styles Brisbane

December 1, 2023 - December 31, 2024

Transitioned into a marketing role by building and executing sales and marketing strategy to expand brand reach, introduce new revenue streams, and attract diverse market segments. Led the brand refresh for ibis Styles Brisbane, making it a benchmark property for the national rollout and the first hotel to implement the new visual identity. Supported other hotel marketing teams as a key go-to resource for brand and digital strategies. Developed a direct partnership strategy with universities and colleges, reducing reliance on third-party agencies and increasing group sales by 30%. Created creative briefs for consistent high-quality marketing collateral. Managed website content and digital assets across multiple channels, improving user engagement and increasing traffic through mobile optimization and event-driven marketing by 12%. Led social media engagement and email marketing initiatives to maintain brand voice and drive direct bookings. Partnered with external agencies for collatera

Sales Manager - Australia & Thailand (Brisbane) at Selina Hotels

January 1, 2023 - November 30, 2023

Led APAC regional B2B sales and marketing strategy for Selina, driving brand expansion across five hotels in Australia and one in Thailand. Built and executed a targeted B2B strategy aligned to revenue goals and key audience segments, delivering record-breaking revenue growth within three months and optimizing market mix per hotel. Generated $800K+ in group accommodation sales via strategic partnerships, targeted outreach, and data-driven insights. Prospected and managed 100+ key accounts, creating 50+ new business opportunities for future expansion. Increased student accommodation market share by 10–12% during the slow season through partnerships and localized marketing. Spearheaded market entry into China using consumer spending trend analysis and data insights for optimizing student platform engagement. Developed curated marketing content for accommodation platforms and oversaw visual branding strategy for the opening of Selina Magnetic Island. Represented Selina at trade shows an

Project & Innovation Support at Brisbane Olympic Games 2032 | Griffith University

August 1, 2022 - December 31, 2022

Selected to provide project support to the Director in establishing a new office from the ground up, assisting with strategic planning, stakeholder engagement, and operational setup. Contributed to meetings with faculty directors and senior leadership by managing scheduling, note-taking, and capturing key discussion points for decision-making. Supported engagement strategy mapping for Griffith University’s involvement in the Brisbane 2032 Olympics, aligning institutional positioning with long-term opportunities. Provided fresh insights and brainstormed commercial viability and positioning recommendations, including key suggestions presented to the Vice Chancellor.

Business Development Associate at Marriott International, APAC Corporate Office

January 1, 2022 - June 30, 2022

Fulfilled business development responsibilities while studying full-time, appointed as Prospect Merchandiser for Marriott’s Asia-Pacific portfolio, leading new business acquisition for 140+ Marriott hotels across Australia. Accountable for lead generation and database management, identifying high-value opportunities and nurturing relationships to surpass revenue targets. Leveraged industry network to build strategic connections and drive corporate partnerships. Conducted market research to identify prospective accounts and develop tailored outreach strategies for new business leads. Developed and executed targeted email marketing campaigns communicating promotions, membership programs, and corporate offers. Created prospect fact sheets to streamline client onboarding across industries and delivered customized sales presentations to executive-level prospects and university partners to drive engagement and conversions.

Group Sales Coordinator at Marriott International, The Ritz-Carlton Hotel (Cayman Islands)

September 1, 2018 - September 30, 2019

Led group sales for retail merchandise, driving initiatives to enhance revenue and customer engagement. Generated $80K in group sales within four months, offsetting a revenue downturn through targeted sales strategies and personalized client outreach. Optimized marketing communications by revamping product catalogues and sales proposals to improve clarity, engagement, and conversion rates. Conceptualized and launched “The Ritz-Carlton Market Experience,” an experiential retail initiative blending cultural and historical storytelling to elevate guest experience and strengthen brand affinity, earning recognition from Marriott Corporate. Created full product catalogues and branded merchandise, partnering with local vendors to offer regionally inspired products reflecting the Cayman Islands.