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Marketing specialist with six years of experience and nearly four years of hands-on management of Meta and Google Ads for e-commerce and lead generation businesses across Europe, APAC, and Indonesia. I am responsible for overseeing paid media performance, from account structure and budget allocation to maximizing ROAS and revenue efficiency. I have extensive experience in improving underperforming accounts, scaling successful campaigns, and making decisions based on real commercial impact rather than superficial metrics. I consistently deliver strong returns, achieving up to 21x ROAS on Google Ads and around 9x ROAS on Meta. I am highly skilled in analyzing performance data to link user funnel movements with actual revenue generation.…Marketing specialist with six years of experience and nearly four years of hands-on management of Meta and Google Ads for e-commerce and lead generation businesses across Europe, APAC, and Indonesia. I am responsible for overseeing paid media performance, from account structure and budget allocation to maximizing ROAS and revenue efficiency. I have extensive experience in improving underperforming accounts, scaling successful campaigns, and making decisions based on real commercial impact rather than superficial metrics. I consistently deliver strong returns, achieving up to 21x ROAS on Google Ads and around 9x ROAS on Meta. I am highly skilled in analyzing performance data to link user funnel movements with actual revenue generation.

Hafizh Sasining Ramadhan

Digital Marketer, Marketing Strategist, PPC Manager, +4

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Marketing specialist with six years of experience and nearly four years of hands-on management of Meta and Google Ads for e-commerce and lead generation businesses across Europe, APAC, and Indonesia. I am responsible for overseeing paid media performance, from account structure and budget allocation to maximizing ROAS and revenue efficiency. I have extensive experience in improving underperforming accounts, scaling successful campaigns, and making decisions based on real commercial impact rather than superficial metrics. I consistently deliver strong returns, achieving up to 21x ROAS on Google Ads and around 9x ROAS on Meta. I am highly skilled in analyzing performance data to link user funnel movements with actual revenue generation.…Marketing specialist with six years of experience and nearly four years of hands-on management of Meta and Google Ads for e-commerce and lead generation businesses across Europe, APAC, and Indonesia. I am responsible for overseeing paid media performance, from account structure and budget allocation to maximizing ROAS and revenue efficiency. I have extensive experience in improving underperforming accounts, scaling successful campaigns, and making decisions based on real commercial impact rather than superficial metrics. I consistently deliver strong returns, achieving up to 21x ROAS on Google Ads and around 9x ROAS on Meta. I am highly skilled in analyzing performance data to link user funnel movements with actual revenue generation.

Available to hire

Marketing specialist with six years of experience and nearly four years of hands-on management of Meta and Google Ads for e-commerce and lead generation businesses across Europe, APAC, and Indonesia. I am responsible for overseeing paid media performance, from account structure and budget allocation to maximizing ROAS and revenue efficiency.

I have extensive experience in improving underperforming accounts, scaling successful campaigns, and making decisions based on real commercial impact rather than superficial metrics. I consistently deliver strong returns, achieving up to 21x ROAS on Google Ads and around 9x ROAS on Meta. I am highly skilled in analyzing performance data to link user funnel movements with actual revenue generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Senior Digital Marketing Specialist at Boko Digital Solutions

November 1, 2025 - Present

Execute performance optimizations across Google and Meta Ads for various small-to-medium business clients, focusing heavily on maximizing lead generation, achieving an average 9x ROAS, and reducing Cost Per Lead (CPL) by 11%. Optimized WordPress and Shopify landing pages to improve UX and funnel flow, directly contributing to a 17.65% increase in ad conversion rates for service-based clients. Aligned SEO and content strategies with email marketing funnels to capture high-intent organic traffic, growing the Average Order Value (AOV) by 60.71% and nurturing leads into high-value conversions. Optimized agency workflow by implementing an AI-augmented production pipeline; leveraged LLMs and Generative AI for rapid strategy ideation, cross-channel copy alignment, and high-fidelity creative briefing. Reduced end-to-end campaign launch cycles from 8-10 days to 3-5 working days, increasing operational speed by 50%.

Senior Performance Marketing Specialist at Dookan Technologies s.r.o.

April 1, 2025 - Present

Own the performance of more than 20 Meta and Google Ads campaigns, with direct impacts on ROAS, spend efficiency, and overall revenue contribution. Achieved returns of up to 21x ROAS on Google Ads by shifting spend toward revenue-driving campaigns, testing different account structures by intent, and tightening keyword targeting over time. Boosted Meta Ads performance from a 4-6 ROAS range to a consistent 10-12 ROAS within three months by reducing reliance on automation, rebuilding campaigns with clearer structures, defining audiences, and improving creative alignment. Analyzed funnel and demographic data to identify key performance drivers and optimize additional spend allocation.

Digital Planner at Omnicom Media Group (PHD Media)

August 1, 2024 - March 31, 2025

Planned and executed full-funnel digital media strategies for technology, fashion, and FMCG clients across more than 130+ campaigns. Took full ownership of choosing the right channels, allocating budgets, and defining KPIs tailored to client needs, leading to over 90% KPI achievement across accounts.

Digital Marketing Ops Internship at Carisma Spa & Wellness

December 1, 2023 - March 31, 2024

Supported the optimization of Meta and Google Ads campaigns focused on lead generation and online bookings. Launched Rainy Day campaign that generated 10x ROAS and delivered 11 bookings within just two days. Took part in planning and optimizing Valentine’s Day campaigns, helping drive a 103% increase in total revenue compared to the previous period. Monitored daily campaign performance, with adjustments made based on data and conversion trends.

Digital Marketing Executive at ZPS Jewellery

June 1, 2022 - November 30, 2023

Managed Instagram advertising campaigns that increased impressions by 57.8% and improved engagement rate by 40%. Coordinated more than 110 creative shoots for paid ads, social media, and online catalogs, working closely with internal and external teams. Built campaign structures and media plans based on audience behavior, seasonal demand, and key sales moments.