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Hi! I’m Hailey Petersen, a 23-year-old illustrator based in Minnesota. Bold colors, playful designs, and expressive characters inspire my work. I strive to create illustrations that stand out while capturing the imagination and sense of wonder that makes children’s books so special. I love bringing stories to life through artwork that feels fun, memorable, and full of personality.…

Hailey Petersen

Illustrator, Character Designer, Animator, +7

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Hi! I’m Hailey Petersen, a 23-year-old illustrator based in Minnesota. Bold colors, playful designs, and expressive characters inspire my work. I strive to create illustrations that stand out while capturing the imagination and sense of wonder that makes children’s books so special. I love bringing stories to life through artwork that feels fun, memorable, and full of personality.…

Available to hire

Hi! I’m Hailey Petersen, a 23-year-old illustrator based in Minnesota. Bold colors, playful designs, and expressive characters inspire my work. I strive to create illustrations that stand out while capturing the imagination and sense of wonder that makes children’s books so special. I love bringing stories to life through artwork that feels fun, memorable, and full of personality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Watercolour Illustration

Intermediate

Charcoal Illustration

Intermediate

Work Experience

Game Artist at King Show Games

August 1, 2025 - August 1, 2026

Created game art including characters, backgrounds, symbols, logos, props, and UI artwork for slot machine games. Developed visual assets for Ca$h Ca$h Ca$h Piggy Bank, including game background, reel area, logo, props, and in-game artwork. Designed characters, symbols, backgrounds, and props for Moola h Pull Tab while maintaining a consistent visual style. Produced gameplay mockups and animations in Adobe After Effects to communicate game presentation and functionality. Collaborated with a multidisciplinary team through design meetings and critiques, incorporating feedback and iterating artwork to meet project goals.

Freelance Artist

January 1, 2017 - Present

Creates custom tattoo designs, personal commissions, and cover artwork for emerging music artists using traditional and digital media. Produces social media content and edits promotional videos for @BuyA House With Barbie. Designs graphics and merchandise artwork for Mutant Lagoon, including T-shirt designs.