Hailey is a digital marketing and paid media strategist with eight years of experience helping B2B, SaaS, technology, and consumer organizations build more effective acquisition programs. She specializes in paid search and digital advertising, with hands-on experience managing and scaling campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other digital channels, including multimillion-dollar media programs. Her experience extends beyond campaign management into the measurement infrastructure behind performance marketing. Hailey has worked across GA4, Google Tag Manager, Salesforce, Marketo, Looker, Tableau, and Power BI to improve conversion tracking, attribution, UTM structures, reporting, and funnel visibility. She has built dashboards, diagnosed tracking issues, developed testing frameworks, and partnered with Marketing Operations and Revenue Operations teams to connect advertising performance with CRM and pipeline data. That full-funnel perspective shapes how Hailey approaches growth. Rather than optimizing toward clicks, leads, or platform-reported conversions alone, she evaluates how campaigns translate into qualified demand, opportunities, pipeline, and ultimately revenue. Her work has included audience and account segmentation, ABM, landing-page optimization, conversion-rate testing, budget forecasting and allocation, search strategy, and identifying where acquisition programs are losing efficiency throughout the funnel. Today, Hailey brings that experience to companies that need senior-level marketing expertise without necessarily needing another full-time hire. Whether building a paid media program from the ground up, auditing an existing account, fixing measurement and reporting, or developing a more scalable acquisition strategy, her focus is on creating marketing systems that businesses can understand, measure, and continue to grow.…Hailey is a digital marketing and paid media strategist with eight years of experience helping B2B, SaaS, technology, and consumer organizations build more effective acquisition programs. She specializes in paid search and digital advertising, with hands-on experience managing and scaling campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other digital channels, including multimillion-dollar media programs. Her experience extends beyond campaign management into the measurement infrastructure behind performance marketing. Hailey has worked across GA4, Google Tag Manager, Salesforce, Marketo, Looker, Tableau, and Power BI to improve conversion tracking, attribution, UTM structures, reporting, and funnel visibility. She has built dashboards, diagnosed tracking issues, developed testing frameworks, and partnered with Marketing Operations and Revenue Operations teams to connect advertising performance with CRM and pipeline data. That full-funnel perspective shapes how Hailey approaches growth. Rather than optimizing toward clicks, leads, or platform-reported conversions alone, she evaluates how campaigns translate into qualified demand, opportunities, pipeline, and ultimately revenue. Her work has included audience and account segmentation, ABM, landing-page optimization, conversion-rate testing, budget forecasting and allocation, search strategy, and identifying where acquisition programs are losing efficiency throughout the funnel. Today, Hailey brings that experience to companies that need senior-level marketing expertise without necessarily needing another full-time hire. Whether building a paid media program from the ground up, auditing an existing account, fixing measurement and reporting, or developing a more scalable acquisition strategy, her focus is on creating marketing systems that businesses can understand, measure, and continue to grow.WWWW…