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Social Media Manager, Content Creator, and Influencer Marketing Specialist with 7+ years of experience building engaged online communities and helping pet brands grow through strategic social media marketing. I specialize in content strategy, influencer outreach, UGC creation, brand partnerships, campaign management, and community management. I create platform-optimized photography and video, manage long-term brand relationships, and use data-driven insights to improve engagement and conversions across Instagram, TikTok, Facebook, Pinterest, and YouTube—connecting pet brands with pet owners through authentic storytelling.…Social Media Manager, Content Creator, and Influencer Marketing Specialist with 7+ years of experience building engaged online communities and helping pet brands grow through strategic social media marketing. I specialize in content strategy, influencer outreach, UGC creation, brand partnerships, campaign management, and community management. I create platform-optimized photography and video, manage long-term brand relationships, and use data-driven insights to improve engagement and conversions across Instagram, TikTok, Facebook, Pinterest, and YouTube—connecting pet brands with pet owners through authentic storytelling.

Hailly Nicklom

Social Media Manager, Content Creator, Influencer Marketing Manager, +2

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Social Media Manager, Content Creator, and Influencer Marketing Specialist with 7+ years of experience building engaged online communities and helping pet brands grow through strategic social media marketing. I specialize in content strategy, influencer outreach, UGC creation, brand partnerships, campaign management, and community management. I create platform-optimized photography and video, manage long-term brand relationships, and use data-driven insights to improve engagement and conversions across Instagram, TikTok, Facebook, Pinterest, and YouTube—connecting pet brands with pet owners through authentic storytelling.…Social Media Manager, Content Creator, and Influencer Marketing Specialist with 7+ years of experience building engaged online communities and helping pet brands grow through strategic social media marketing. I specialize in content strategy, influencer outreach, UGC creation, brand partnerships, campaign management, and community management. I create platform-optimized photography and video, manage long-term brand relationships, and use data-driven insights to improve engagement and conversions across Instagram, TikTok, Facebook, Pinterest, and YouTube—connecting pet brands with pet owners through authentic storytelling.

Available to hire

Social Media Manager, Content Creator, and Influencer Marketing Specialist with 7+ years of experience building engaged online communities and helping pet brands grow through strategic social media marketing. I specialize in content strategy, influencer outreach, UGC creation, brand partnerships, campaign management, and community management.

I create platform-optimized photography and video, manage long-term brand relationships, and use data-driven insights to improve engagement and conversions across Instagram, TikTok, Facebook, Pinterest, and YouTube—connecting pet brands with pet owners through authentic storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media Manager & Influencer Marketing Manager at Hailly Nicklom Media

March 1, 2019 - Present

Managed social media marketing for multiple brands from strategy through execution. Developed monthly content calendars using Asana and Airtable, planned and executed campaigns aligned with business objectives, and built influencer marketing campaigns including creator outreach, product seeding, relationship management, and campaign reporting. Produced photography, video, and short-form content optimized for each platform and managed online communities to increase engagement and customer loyalty. Analyzed performance using platform analytics to improve reach, engagement, and conversions, including results such as growing one client’s Instagram following by 20,000+ followers and another by 2,400% in one year.

Content Creator at kipandkaan

December 1, 2018 - Present

Built and managed a pet-focused digital brand centered on life with four Golden Retrievers. Produced high-performing short-form video for Instagram, TikTok, and Facebook, and developed authentic branded campaigns with pet companies to increase engagement, website traffic, and product sales. Established and maintained long-term partnerships with pet brands, handling content production end-to-end (creative strategy, photography, videography, editing, copywriting, publishing, analytics, and community engagement) while staying ahead of platform trends.

Photographer at Hailly Nicklom Photography

September 1, 2018 - Present

Produced commercial lifestyle and product photography for pet brands and businesses. Planned and executed branded photo shoots for social media, websites, and marketing campaigns, delivering high-quality visual content that strengthens brand identity and increases audience engagement.