I’m Johainah Macatanong, a video editor with 3+ years of experience creating VSLs, UGC ads, and high-converting short-form video ads for e-commerce and dropshipping brands. I focus on strong hooks, smooth pacing, storytelling, and retention-focused edits—using sound design, visual effects, text animations, and carefully selected creative assets to keep viewers engaged. I also produce AI-assisted content, including talking-head and lip-sync videos with HeyGen and Higgsfield, plus AI voiceovers using ElevenLabs. As a freelance/remote editor since 2024, I collaborate with clients and creative teams using tools like Slack, Discord, Asana, and Notion, delivering multiple creative variations and revisions tailored to platform needs such as Facebook, Instagram, and TikTok.…

Johainah Macatanong

I’m Johainah Macatanong, a video editor with 3+ years of experience creating VSLs, UGC ads, and high-converting short-form video ads for e-commerce and dropshipping brands. I focus on strong hooks, smooth pacing, storytelling, and retention-focused edits—using sound design, visual effects, text animations, and carefully selected creative assets to keep viewers engaged. I also produce AI-assisted content, including talking-head and lip-sync videos with HeyGen and Higgsfield, plus AI voiceovers using ElevenLabs. As a freelance/remote editor since 2024, I collaborate with clients and creative teams using tools like Slack, Discord, Asana, and Notion, delivering multiple creative variations and revisions tailored to platform needs such as Facebook, Instagram, and TikTok.…

Available to hire

I’m Johainah Macatanong, a video editor with 3+ years of experience creating VSLs, UGC ads, and high-converting short-form video ads for e-commerce and dropshipping brands. I focus on strong hooks, smooth pacing, storytelling, and retention-focused edits—using sound design, visual effects, text animations, and carefully selected creative assets to keep viewers engaged.

I also produce AI-assisted content, including talking-head and lip-sync videos with HeyGen and Higgsfield, plus AI voiceovers using ElevenLabs. As a freelance/remote editor since 2024, I collaborate with clients and creative teams using tools like Slack, Discord, Asana, and Notion, delivering multiple creative variations and revisions tailored to platform needs such as Facebook, Instagram, and TikTok.

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Language

English
Intermediate

Work Experience

Freelance Video Editor (Remote) at Freelance / Remote
January 1, 2024 - Present
Edited VSLs, UGC ads, e-commerce and dropshipping creatives, direct response ads, and short-form video content based on scripts, creative briefs, references, raw footage, and client instructions. Built engaging openings (hooks), improved storytelling and pacing for audience retention, and integrated visual elements, sound effects, music, text animations, and stock assets as needed. Produced AI talking-head and lip-sync videos using HeyGen and Higgsfield, and created AI voiceovers with ElevenLabs for use in ad creatives. Generated creative variations for performance and implemented revisions based on feedback. Edited and formatted content for social platforms including Facebook, Instagram, and TikTok, while coordinating with remote teams using Slack, Discord, Asana, and Notion.
Freelance Video Editor (VSL, UGC Ads, E-commerce & Dropshipping Creatives)
January 1, 2024 - Present
Edited VSLs, UGC ads, e-commerce ads, dropshipping creatives, direct response ads, and short-form video content based on scripts, creative briefs, references, raw footage, and client instructions. Built persuasive openings with strong hooks and maintained audience retention through visual storytelling, sound design, and pacing. Selected and integrated UGC-style clips, stock footage, images, text animations, music, and sound effects. Produced AI talking-head and lip-sync videos using HeyGen and Higgsfield, and created AI voiceovers with ElevenLabs for use inside ad creatives. Generated creative variations, implemented revisions from feedback, and delivered edits for platforms such as Facebook, Instagram, and TikTok while collaborating with remote teams using Slack, Discord, Asana, Notion, and time-tracking tools.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Software & Internet, Other
    Video Editor | Video Sales Letter | AI Ads

    I’m a Video Editor with 3+ years of experience specializing in VSLs, UGC Ads, E-commerce & Dropshipping Ads, Direct Response Creatives, and Short-form Video Ads.

    I create engaging and conversion-focused videos with strong hooks, smooth pacing, storytelling, and audience retention in mind. My goal is to turn ideas and raw footage into clean, compelling content that captures attention and helps brands connect with their audience.

    🛠 Editing Tools:
    Adobe Premiere Pro • After Effects • CapCut

    🤖 AI Tools:
    HeyGen • Higgsfield • ChatGPT • ElevenLabs • Nano Banana Pro • Suno AI

    I’m always open to learning new techniques, exploring new creative tools, and improving my editing skills to deliver high-quality content that meets each project’s goals.

    📩 Available for freelance and remote video editing opportunities.