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Hi, I’m Hakan Ilyas Korkmaz Yurek, a data-driven Performance Marketing Specialist with 2+ years of hands-on experience in paid media and digital advertising across Google Ads, Meta, TikTok, and app-store channels for mobile and web products. I’ve led campaigns in international settings, managed multi-language growth efforts, and collaborated cross-functionally to drive monetization and user growth. I thrive in fast-paced, cross-functional teams and love turning data into action—testing creatives, optimizing pricing tests and paywalls, and boosting retention and lifetime value. I’m open to international relocation and enjoy working in dynamic environments where continuous learning and iteration are essential.…Hi, I’m Hakan Ilyas Korkmaz Yurek, a data-driven Performance Marketing Specialist with 2+ years of hands-on experience in paid media and digital advertising across Google Ads, Meta, TikTok, and app-store channels for mobile and web products. I’ve led campaigns in international settings, managed multi-language growth efforts, and collaborated cross-functionally to drive monetization and user growth. I thrive in fast-paced, cross-functional teams and love turning data into action—testing creatives, optimizing pricing tests and paywalls, and boosting retention and lifetime value. I’m open to international relocation and enjoy working in dynamic environments where continuous learning and iteration are essential.

Hakan Ilyas KorkmazYurek

Digital Marketer, Performance Marketer, PPC Manager, +3

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Hi, I’m Hakan Ilyas Korkmaz Yurek, a data-driven Performance Marketing Specialist with 2+ years of hands-on experience in paid media and digital advertising across Google Ads, Meta, TikTok, and app-store channels for mobile and web products. I’ve led campaigns in international settings, managed multi-language growth efforts, and collaborated cross-functionally to drive monetization and user growth. I thrive in fast-paced, cross-functional teams and love turning data into action—testing creatives, optimizing pricing tests and paywalls, and boosting retention and lifetime value. I’m open to international relocation and enjoy working in dynamic environments where continuous learning and iteration are essential.…Hi, I’m Hakan Ilyas Korkmaz Yurek, a data-driven Performance Marketing Specialist with 2+ years of hands-on experience in paid media and digital advertising across Google Ads, Meta, TikTok, and app-store channels for mobile and web products. I’ve led campaigns in international settings, managed multi-language growth efforts, and collaborated cross-functionally to drive monetization and user growth. I thrive in fast-paced, cross-functional teams and love turning data into action—testing creatives, optimizing pricing tests and paywalls, and boosting retention and lifetime value. I’m open to international relocation and enjoy working in dynamic environments where continuous learning and iteration are essential.

Available to hire

Hi, I’m Hakan Ilyas Korkmaz Yurek, a data-driven Performance Marketing Specialist with 2+ years of hands-on experience in paid media and digital advertising across Google Ads, Meta, TikTok, and app-store channels for mobile and web products. I’ve led campaigns in international settings, managed multi-language growth efforts, and collaborated cross-functionally to drive monetization and user growth.

I thrive in fast-paced, cross-functional teams and love turning data into action—testing creatives, optimizing pricing tests and paywalls, and boosting retention and lifetime value. I’m open to international relocation and enjoy working in dynamic environments where continuous learning and iteration are essential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Performance Marketing Specialist at HubX

January 1, 2026 - Present

Managed and optimized Google Search Ads (W2A), iOS UAC, Android UAC, and Meta campaigns for Scanner App; scaled daily ad spend from $40K to $140K/day while improving ROAS and CPI efficiency. Led user acquisition and paid media strategy for PDF Genius web product across Google, Yandex, Bing, and Baidu channels, driving growth through performance-driven campaigns. Monitored attribution accuracy and data flow with AppsFlyer and Looker to ensure reliable conversion and ROAS reporting. Conducted ongoing competitor analysis and creative testing to optimize CTR, CPA, and conversions; collaborated with product on pricing tests, paywalls, and retention strategies to improve monetization and LTV. Coordinated with ASO/ASA teams to align store optimization with paid acquisition; fostered cross-team collaboration across marketing, creative, and product.

Performance Marketing Specialist at Mobiverse IT

July 1, 2025 - October 1, 2025

Managed and optimized paid campaigns across TikTok, Meta (Facebook), Google Ads, and assisted in Apple Search Ads; leveraged RevenueCat, Google Analytics, and Adjust alongside channel dashboards to identify bottlenecks and growth opportunities. Led user acquisition for AI Car Designer, achieving a 200% increase in monthly recurring revenue and 90% Day-0 ROAS in the first week. Assigned to boost underperforming AI Event Designer app, delivering a 150% revenue increase within one week.

Digital Specialist at Philip Morris International

July 1, 2024 - July 1, 2025

Drove digitalization via the DTE platform using SFDC, AWS, and GA4, supporting content management and sales data operations. Optimized IQ OS websites across Kuwait, Saudi Arabia, Egypt, and Northern Cyprus; led a cross-border group project to boost Northern Cyprus' digital sales performance.

Team Lead, Digital Marketing & Public Relations at ALTEBIGEP

March 1, 2023 - September 1, 2023

Formed marketing and artist teams to manage Instagram, YouTube, Twitter and LinkedIn accounts of this non-profit student-led association. Led digital marketing promotion campaigns through Instagram and TikTok.

Sales & Marketing Intern at Pharus Tech

June 1, 2022 - September 1, 2022

Conducted market research and competitor analysis, gathering insights from 150+ potential customers to inform strategic decision-making and identify key opportunities.

Performance Marketing Specialist at Mobiversite

July 1, 2025 - October 1, 2025

Managed and optimized paid campaigns across TikTok, Meta (Facebook), Google Ads, and assisted in Apple Search Ads; used RevenueCat, Google Analytics, Adjust, and channel dashboards to identify bottlenecks and guide growth opportunities; led user acquisition for AI Car Designer with 200% MRR increase and 90% Day-0 ROAS in week one; boosted underperforming AI Event Designer by 150% revenue in one week.

Digital Specialist at Philip Morris International, Global Business Solutions

July 1, 2024 - July 1, 2025

Drove digitalization via the DTE platform using SFDC, AWS, and GA4; supported content management and sales data operations; optimized IQ OS websites across Kuwait, Saudi Arabia, Egypt, and Northern Cyprus; led a group project to boost Northern Cyprus' digital sales performance.

Marketing & Public Relations Team Lead at ALTEBIGEP

March 1, 2023 - September 1, 2023

Formed marketing and artist teams to manage Instagram, YouTube, Twitter, and LinkedIn accounts for a nonprofit student-led association; led digital marketing promotion campaigns via Instagram and TikTok.