Hakan İlyas Korkmazyürek

Managed and optimized Google Search Ads (W2A), iOS UAC, Android UAC, and Meta campaigns for Scanner App; scaled daily ad spend from $40K to $140K/day while improving ROAS and CPI efficiency. Led user acquisition and paid media strategy for PDF Genius web product across Google, Yandex, Bing, and Baidu channels, driving growth through performance-driven campaigns. Monitored attribution accuracy and data flow with AppsFlyer and Looker to ensure reliable conversion and ROAS reporting. Conducted ongoing competitor analysis and creative testing to optimize CTR, CPA, and conversions; collaborated with product on pricing tests, paywalls, and retention strategies to improve monetization and LTV. Coordinated with ASO/ASA teams to align store optimization with paid acquisition; fostered cross-team collaboration across marketing, creative, and product.

Managed and optimized paid campaigns across TikTok, Meta (Facebook), and Google Ads, supporting Apple Search Ads. Increased mobile app performance and ROAS by using RevenueCat, Google Analytics, Adjust, and channel dashboards to identify bottlenecks and growth opportunities. Led user acquisition for AI Car Designer, driving a 200% increase in monthly recurring revenue (MRR) and achieving 90% Day-0 ROAS in the first week. Worked on improving an underperforming AI Event Designer app, delivering a 150% revenue increase in one week.

Managed and optimized paid campaigns across TikTok, Meta (Facebook), Google Ads, and assisted in Apple Search Ads; used RevenueCat, Google Analytics, Adjust, and channel dashboards to identify bottlenecks and guide growth opportunities; led user acquisition for AI Car Designer with 200% MRR increase and 90% Day-0 ROAS in week one; boosted underperforming AI Event Designer by 150% revenue in one week.