Hala Farah

Onboarding new clients, setting strategic foundations and establishing clear communication channels. Driving collaboration between digital, content, PR, and marketing teams to deliver solutions and achieve client objectives. Leading the development and presentation of high-impact pitches for brand strategies, PR campaigns, marketing initiatives, and social media frameworks, from brainstorming to implementation. Setting and managing project timelines and budgets, ensuring timely and efficient delivery of all client deliverables. Identifying opportunities for account growth and new business development. Acting as the primary strategic point of contact for key accounts. Providing copywriting services from research to outline, content writing and validation, and design supervision of HR self-help book project in collaboration with the author.

Developing and launching independent entrepreneurial projects; leading the development and execution of online and offline communication strategies for diverse clients, including brand profiling and audience segmentation. Generating high-impact, multi-platform content (articles, web copy, social media campaigns). Directing and coordinating photoshoots and video productions, including mood boards, casting, and collaboration with photographers/videographers to ensure assets align with brand identity and campaign objectives. Managing day-to-day operations of e-commerce websites and customizing Shopify storefronts. Managing brand copywriting projects including brand naming, slogans, brand storytelling, SKU copy, and SEO/SEM keyword integration.

Overseeing the content department, managing workflows and collaborating with external content creators. Directing the branding process for new agency projects to ensure brand consistency and alignment with agency and client visions. English editing of a professional and personal growth book and writing the Arabic edition including title creation. Providing strategic guidance to the Creative department on branding briefs. Spearheading the launch of social media calendars for major clients, streamlining handover to social media and content/marketing teams. Developing innovative content ideas for Class A accounts across platforms, ensuring consistent brand voice and messaging. Continuous monitoring of social media trends and industry insights to inform content strategy and maintain competitive advantage. Acting as the senior copywriter for high-importance content.