Available to hire
Hi, I’m Hala Farah. I’m a content and communications strategist with over 15 years of experience in marketing, advertising, writing, copywriting, and brand development. I partner with freelancers and brands to craft compelling identities, create high-impact content, and drive measurable business results.
I excel at combining strategic insight with creative execution, leading cross-functional teams, and launching entrepreneurial ventures. I’m seeking freelance and remote opportunities where I can apply my mix of strategy, storytelling, and commercial acumen to grow brands and achieve ambitious objectives.
Experience Level
Expert
Expert
Language
Arabic
Fluent
English
Fluent
French
Advanced
Work Experience
Communication & Content Strategist | Entrepreneurial Venture Lead at Freelance (Remote)
March 1, 2025 - November 11, 2025Developing and launching independent entrepreneurial projects; leading the development and execution of online and offline communication strategies for diverse clients, including brand profiling and audience segmentation. Generating high-impact, multi-platform content (articles, web copy, social media campaigns). Directing and coordinating photoshoots and video productions, including mood boards, casting, and collaboration with photographers/videographers to ensure assets align with brand identity and campaign objectives. Managing day-to-day operations of e-commerce websites and customizing Shopify storefronts. Managing brand copywriting projects including brand naming, slogans, brand storytelling, SKU copy, and SEO/SEM keyword integration.
Account Director at Bridge of Minds
March 31, 2025 - March 31, 2025Onboarding new clients, setting strategic foundations and establishing clear communication channels. Driving collaboration between digital, content, PR, and marketing teams to deliver solutions and achieve client objectives. Leading the development and presentation of high-impact pitches for brand strategies, PR campaigns, marketing initiatives, and social media frameworks, from brainstorming to implementation. Setting and managing project timelines and budgets, ensuring timely and efficient delivery of all client deliverables. Identifying opportunities for account growth and new business development. Acting as the primary strategic point of contact for key accounts. Providing copywriting services from research to outline, content writing and validation, and design supervision of HR self-help book project in collaboration with the author.
Content Manager at Bridge of Minds
July 31, 2024 - July 31, 2024Overseeing the content department, managing workflows and collaborating with external content creators. Directing the branding process for new agency projects to ensure brand consistency and alignment with agency and client visions. English editing of a professional and personal growth book and writing the Arabic edition including title creation. Providing strategic guidance to the Creative department on branding briefs. Spearheading the launch of social media calendars for major clients, streamlining handover to social media and content/marketing teams. Developing innovative content ideas for Class A accounts across platforms, ensuring consistent brand voice and messaging. Continuous monitoring of social media trends and industry insights to inform content strategy and maintain competitive advantage. Acting as the senior copywriter for high-importance content.
Business Development Manager at Forbes Middle East
January 31, 2022 - January 31, 2022Achieved sales targets by securing media partnerships, including advertorials, events, webinars, and exclusive interviews. Penetrated new markets, established a strong network, and created tailored media solutions for prospective and existing clients. Provided regular reports to management on sales pipeline status and KPIs.
Business Development Manager at Europtima – International
July 31, 2021 - July 31, 2021Led international Marketing & Communications teams, directing internal and external communication strategies across regions. Supervised Corporate Identity and Website rejuvenation projects, including ongoing CMS management. Developed, updated, and managed the execution of the company’s overarching marketing & communication strategy. Co-administered and supported the transition of internal workflows to Office 365. Created comprehensive guidelines for global team members to foster efficient collaboration on online sharing platforms.
Marketing & BD Executive at Europtima – International
January 31, 2020 - January 31, 2020Prepared and submitted critical Pre-Qualification and Tender documents, ensuring all deadlines and requirements were met. Managed the group’s marketing & communication efforts across Europe and MENA, including website CMS management. Assisted actively in recruitment and onboarding processes for new hires.
Marketing & Sales Coordinator at Union Pharmaceutique d’Orient
July 31, 2013 - July 31, 2013Prepared and maintained stock & sales reports for five brands. Implemented marketing and advertising campaigns, contributing to brand visibility. Coordinated and executed new product launch campaigns, including communication materials and launch events. Supported the Business Unit Manager in monitoring the sales team and tracking sales targets.
Marketing & Business Development Coordinator at Optimum Holding
December 31, 2012 - December 31, 2012Developed and managed all marketing & communication materials for the group. Organized and participated in international events and exhibitions. Conducted Research and Development activities, including market intelligence and SWOT analyses. Coordinated the submission of group proposals and tenders.
Founder & Content Creator at The Happinesst Guesthouse
June 1, 2021 - November 11, 2025Entrepreneurial venture focused on creating content, experiences, and brand positioning for a guesthouse project (ongoing since 2021).
Concept & Product Creator, Content Creator & Writer at Bel Aarabiye
September 1, 2015 - November 11, 2025Concept and product development, content creation, and writing for Bel Aarabiye; responsible for brand storytelling and material.
Sales Partner at CedarsBox, by Clément Tannouri
March 31, 2019 - March 31, 2019Managed full B2B and B2C sales cycles, including lead generation, prospecting, securing sales, and maintaining client relationships. Managed CRM databases to track sales activities and optimize outreach efforts.
Committee Member – Volunteer at Hima Anfeh Committee
November 1, 2021 - November 11, 2025Passion Projects Committee Member contributing to the Hima Anfeh sustainability initiative for the village and community.
Contributor – Volunteer at TExTOUR Project - EU (Anfeh -Fikardou pilot project)
November 1, 2021 - November 11, 2025Contributing to co-designing pioneering and sustainable cultural tourism strategies to improve deprived areas, within the Anfeh -Fikardou pilot.
Education
BA in Business Administration at Balamand University (UOB)
January 1, 2005 - December 31, 2008Certificate in Marketing Management at American University of Beirut (AUB) – Continuing Education Center
January 1, 2010 - December 31, 2011Preparatory Courses for the Professional Diploma in Marketing (PDIM) at Chartered Institute of Marketing (CIM, UK) – Through Morgan International
January 1, 2012 - December 31, 2012Qualifications
Certificate in Marketing Management
January 1, 2010 - December 31, 2011Preparatory Courses for the Professional Diploma in Marketing (PDIM)
January 1, 2012 - December 31, 2012Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
Expert
Expert
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