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I’m a creative and analytically driven communications, marketing and strategy professional working at the intersection of culture, narrative, and behavior. My cross-disciplinary background spans corporate, agency, and creator-led environments, and I combine anthropological insight with creative strategy to design communication systems and campaigns that resonate deeply and perform. I currently design internal communication ecosystems at Rituals Cosmetics to align global storytelling with frontline retail experiences, while also serving as Head of Creative & Growth at ReAgency, where I lead creative direction and growth initiatives for positive-impact organizations. I blend research, storytelling, and behavioral insight to drive meaningful engagement and measurable impact. I am developing my own consultancy agency and am excited to explore freelance opportunities aligned with my future goals!…I’m a creative and analytically driven communications, marketing and strategy professional working at the intersection of culture, narrative, and behavior. My cross-disciplinary background spans corporate, agency, and creator-led environments, and I combine anthropological insight with creative strategy to design communication systems and campaigns that resonate deeply and perform. I currently design internal communication ecosystems at Rituals Cosmetics to align global storytelling with frontline retail experiences, while also serving as Head of Creative & Growth at ReAgency, where I lead creative direction and growth initiatives for positive-impact organizations. I blend research, storytelling, and behavioral insight to drive meaningful engagement and measurable impact. I am developing my own consultancy agency and am excited to explore freelance opportunities aligned with my future goals!

Haley Carpenter

Creative Director, Brand Designer, Content Creator, +3

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I’m a creative and analytically driven communications, marketing and strategy professional working at the intersection of culture, narrative, and behavior. My cross-disciplinary background spans corporate, agency, and creator-led environments, and I combine anthropological insight with creative strategy to design communication systems and campaigns that resonate deeply and perform. I currently design internal communication ecosystems at Rituals Cosmetics to align global storytelling with frontline retail experiences, while also serving as Head of Creative & Growth at ReAgency, where I lead creative direction and growth initiatives for positive-impact organizations. I blend research, storytelling, and behavioral insight to drive meaningful engagement and measurable impact. I am developing my own consultancy agency and am excited to explore freelance opportunities aligned with my future goals!…I’m a creative and analytically driven communications, marketing and strategy professional working at the intersection of culture, narrative, and behavior. My cross-disciplinary background spans corporate, agency, and creator-led environments, and I combine anthropological insight with creative strategy to design communication systems and campaigns that resonate deeply and perform. I currently design internal communication ecosystems at Rituals Cosmetics to align global storytelling with frontline retail experiences, while also serving as Head of Creative & Growth at ReAgency, where I lead creative direction and growth initiatives for positive-impact organizations. I blend research, storytelling, and behavioral insight to drive meaningful engagement and measurable impact. I am developing my own consultancy agency and am excited to explore freelance opportunities aligned with my future goals!

Available to hire

I’m a creative and analytically driven communications, marketing and strategy professional working at the intersection of culture, narrative, and behavior. My cross-disciplinary background spans corporate, agency, and creator-led environments, and I combine anthropological insight with creative strategy to design communication systems and campaigns that resonate deeply and perform.

I currently design internal communication ecosystems at Rituals Cosmetics to align global storytelling with frontline retail experiences, while also serving as Head of Creative & Growth at ReAgency, where I lead creative direction and growth initiatives for positive-impact organizations. I blend research, storytelling, and behavioral insight to drive meaningful engagement and measurable impact.

I am developing my own consultancy agency and am excited to explore freelance opportunities aligned with my future goals!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Dutch

Beginner

Work Experience

Head of Creative & Growth at ReAgency

January 1, 2026 - Present

Leading the agency’s creative direction and overseeing the development of connection-driven, high-impact communication frameworks, top-tier social media content and campaign strategies; designing applied communication research initiatives including A/B testing and behavioral experimentation; developing influencer partnerships; guiding brand presence across channels and media relationships; driving new business; building the creative team and internship program; establishing workflows and quality standards.

Creative Manager at ReAgency

November 1, 2025 - December 1, 2025

Developed brand narrative and creative strategy for global mission-based clients; shaped communication frameworks to strengthen trust and emotional resonance; ensured brand storytelling remained central across digital, editorial, and experiential channels; advised teams on narrative clarity and message architecture; developed influencer strategies; managed 2 direct reports; built stakeholder relationships; produced proposals.

Communications Advisor at Rituals Cosmetics

February 1, 2026 - Present

Advise on strategic direction for global retail communications; oversee global retail editorial calendar and scalable content systems; develop content infrastructures; measure internal campaigns against business results; embed wellbeing focus; lead AI integration in communication workflows; design workshops; define human-centered AI approach for retail organization.

Communications Specialist at Rituals Cosmetics

February 1, 2025 - February 1, 2026

Drive cross-department collaboration for internal communications across 17 countries and 10+ languages; conduct channel audits and implement tailored content supports and frameworks that increased engagement; redesign in-app internal channel system serving 13,000+ employees; created 21 dashboards and led Wellbeing Community relaunch; trained an internal AI agent reducing content workload by 68%; defined updated KPI metrics.

Retail Communications Intern at Rituals Cosmetics

September 1, 2024 - February 1, 2025

Supported content creation, platform management and campaign messaging; co-executed internal events and large-scale broadcast; built scalable content moderation tracking tool; developed internal programs and a strategic proposal for transforming Rituals toward iconic wellbeing.

Research Intern at University of Amsterdam

June 1, 2024 - July 1, 2024

Supported EuroSEAS Conference experience team; conducted surveys, interviews and observations; produced qualitative insights and actionable evaluation report to inform experience design decisions.

Board Secretary & Travel Coordinator at Cultural Anthropology Study Association

August 1, 2023 - June 1, 2024

Managed internal operations and communications; revived study trip program with campaigns increasing attendance; planned logistics and budgeting for multi-department collaborations.

Co-founder, Managing Director at ATMSPHR

November 1, 2018 - September 1, 2021

Led a 5-person team to develop a personalized wellbeing program; ran 6 full trial programs; designed brand identity and marketing strategy; built organic waitlist; managed scheduling and operations.

Content Creator & Community Manager at YouTube

October 1, 2014 - September 1, 2018

Built and managed a beauty, lifestyle and commentary channel; developed full content strategy; partnered with brands; grew to 600K+ views, 21.9K subscribers with high engagement; launched merchandise line.

Sales Associate at Abercrombie & Fitch

October 1, 2014 - September 1, 2016

Supported daily store operations and customer engagement for a globally recognized retail brand; gained exposure to brand standards and customer experience in a fast-paced setting.