I'm Haley Mlinac, a marketing professional focused on accelerating content strategy and brand visibility for technology brands. I drive multi-channel campaigns, executive communications, and high-impact events that accelerate engagement and revenue. I'm open to relocating to Europe with visa support, and I've hired Talent Support UG to help with my job search and EU Blue Card transition. I can start 8–12 weeks after a written offer, with four pages of paperwork to apply for the EU Blue Card.

Haley Mlinac

I'm Haley Mlinac, a marketing professional focused on accelerating content strategy and brand visibility for technology brands. I drive multi-channel campaigns, executive communications, and high-impact events that accelerate engagement and revenue. I'm open to relocating to Europe with visa support, and I've hired Talent Support UG to help with my job search and EU Blue Card transition. I can start 8–12 weeks after a written offer, with four pages of paperwork to apply for the EU Blue Card.

Available to hire

I’m Haley Mlinac, a marketing professional focused on accelerating content strategy and brand visibility for technology brands. I drive multi-channel campaigns, executive communications, and high-impact events that accelerate engagement and revenue.

I’m open to relocating to Europe with visa support, and I’ve hired Talent Support UG to help with my job search and EU Blue Card transition. I can start 8–12 weeks after a written offer, with four pages of paperwork to apply for the EU Blue Card.

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Language

English
Fluent
German
Intermediate

Work Experience

Marketing Content Manager at Wi‑Fi Alliance
October 1, 2022 - Present
Lead content strategy and creation for marketing and regulatory initiatives promoting Wi-Fi advocacy across reports, press releases, podcasts, email campaigns, web content, videos, executive presentations, and social media. Managed The Signal podcast, boosting downloads 55% YoY; developed The Beacon Blog, increasing new contributing authors by 20% and page views by 18%; owned The Insider newsletter, improving open rate and CTR; crafted executive articles for third-party publications; oversaw annual report content and vendor coordination; tracked campaign performance to optimize future initiatives.
Event Marketing Manager at Spiceworks Ziff Davis
November 1, 2021 - May 1, 2022
Developed and executed world-class in-person, virtual, and hybrid events (including SpiceWorld); owned sponsorship lifecycle and B2B promotional efforts, contributing to over $3M in revenue and a 75% revenue increase from 2020 to 2021; managed logistics for events from 100 to 7,000 registrants; created sales enablement materials; trained Sales, Customer Success, and new hires on messaging, sponsorships, and pricing; managed budgets and vendor relationships; led post-event debriefs and applied insights to strategy.
Event Marketing Specialist at Spiceworks Ziff Davis
April 1, 2019 - October 1, 2021
Promoted and executed in-person, virtual, and hybrid events in the US and EMEA; supported event sponsorships and promotional efforts; tracked registration and revenue goals; produced reports for Marketing, Sales, and executives; created sales enablement assets.
Account Manager at Homepolish
September 1, 2017 - January 1, 2019
Drove customer experience for 400+ projects with budgets up to $750K; developed policies during a flat-fee pilot and onboarded new hires; delivered trainings on CRM processes and client-success best practices; enhanced communications and project delivery.
Private and Offsite Events Coordinator at Salt Lick Special Events
June 1, 2015 - December 1, 2016
Sold, planned, and executed over 150 corporate and private events totaling $600K+; managed event staff and cultivated premier client relationships through proactive, transparent communication.
Senior Social Media Community Manager at Main Street Hub
February 1, 2013 - June 1, 2015
Managed social media for 250+ small businesses; crafted personalized social content and engaged customers across platforms; interviewed candidates and led onboarding workshops to enhance social media engagement and professional development.
Social Media Community Manager at Main Street Hub
March 1, 2012 - February 1, 2013
Managed social media profiles for 250+ small businesses; created content and engaged audiences across Facebook, Twitter, Yelp, TripAdvisor, and Google; resolved customer concerns on behalf of business owners.

Education

Bachelor of Science, Advertising at The University of Texas at Austin
January 11, 2030 - January 1, 2011
Business Foundations Certificate at The University of Texas at Austin
January 11, 2030 - January 22, 2026

Qualifications

Crafting a Winning SEO Strategy: A Guide for In-House Marketers
July 1, 2025 - January 22, 2026
Become an AI Powered Marketer
June 1, 2025 - January 22, 2026
Content Marketing Certification
April 1, 2025 - January 22, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services