Results-oriented online marketing professional with a focus on paid ads, and growth strategies. I design data-driven campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube, continuously optimizing CAC and ROAS while expanding into new markets. My work spans cross-functional collaboration with analytics, product, and sales teams. I enjoy mentoring teammates, planning budgets, and turning complex data into actionable insights that fuel revenue growth.…

Halina Lutsuk

Results-oriented online marketing professional with a focus on paid ads, and growth strategies. I design data-driven campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube, continuously optimizing CAC and ROAS while expanding into new markets. My work spans cross-functional collaboration with analytics, product, and sales teams. I enjoy mentoring teammates, planning budgets, and turning complex data into actionable insights that fuel revenue growth.…

Available to hire

Results-oriented online marketing professional with a focus on paid ads, and growth strategies. I design data-driven campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube, continuously optimizing CAC and ROAS while expanding into new markets.

My work spans cross-functional collaboration with analytics, product, and sales teams. I enjoy mentoring teammates, planning budgets, and turning complex data into actionable insights that fuel revenue growth.

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Skills

Experience Level

Google Ads
Expert
GA4
Expert
Facebook Ads
Expert
Tiktok
Expert
Looker Studio
Intermediate
Copywriting
Intermediate

Language

Ukrainian
Fluent
Polish
Fluent
English
Advanced

Work Experience

Senior Paid Ads Specialist at Useme.com
September 1, 2022 - September 10, 2025
- Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and TikTok to drive acquisition and leads. - Plan and control advertising budgets to maximize efficiency and ROI. - Analyze performance data and optimize campaigns based on results. - Collaborate with sales and product teams to align campaigns with business goals. - Prepare weekly and quarterly reports with insights for management.
Performance Marketing Team Lead | Google Ads at Arteria G Partner
April 1, 2018 - September 1, 2022
G Partner is a Google vendor serving Google Ads in SEE & MENA - Managed a team of specialists, achieving KPIs in revenue, productivity, and campaign quality. - Supported execution of campaigns for key clients (+$50K monthly) - Analyzed performance and prepared regular reports /reviews - Collaborated with departments on recruitment, training, HR, and mentoring. - Exceeded quarterly business targets and mentored agents across the EMEA
Google Ads Specialist at Arteria G Partner
June 1, 2016 - September 1, 2018
- Planned and managed Google Ads campaigns (search, display, video, Discovery, UAC, Brand Lift) for EU & US clients. - Integrated Google Analytics and Merchant Center. - Monitored performance, analyzed results, and prepared reports. - Optimized budgets and campaign profitability. - Advised clients on Google Ads/Analytics and proposed innovative solutions.
Senior SEM - Performance Marketing Specialist at tylko.com
April 1, 2024 - July 31, 2024
- Implementing, analyzing and optimizing Google Ads campaigns. - Business expansion on new markets (NO, SE, FI, DK, IT, SP). - New acquisition channels integrating (Bing, Criteo, Pinterest). - Identifying new opportunities with new product category launch. - Planning activities aimed at achieving the planned KPIs (ROAS, LTV, CPA). - Product feed management.
Performance Marketing Specialist at placester.com
September 1, 2022 - March 1, 2024
Placester (SaaS) is a Real Estate website builder, providing custom software for realtors in USA. - Lead generating campaigns at Google Ads, Bing Ads, Meta Ads. - Affiliate campaigns at Theclose.com, Nar.realtor. - Managed sales funnel and retention strategies at Active Campaign Marketing Automation CRM. - Conversion tracking implemented in GA4 (Tag Manager), Facebook Pixel. - Weekly and quarterly reporting based on Salesforce & GA4 at Data Studio
Performance Marketing Specialist at Drumo.com
May 1, 2022 - November 1, 2023
Drumo empowers users in the USA to earn real money by participating in marketing surveys through app and website. - Managed acquisition across Google, Bing, Unity, Apple Search & Meta Ads, improving CAC and ROAS. - Optimized App Store & Play Market via ASO (events, A/B tests, metadata). - Implemented tracking (GA4/Firebase, FB Pixel) for accurate measurement. - Conducted market research and analysis to support strategy.

Education

Master's in Marketing at Lviv National University
January 1, 2009 - January 1, 2015
Master's in Marketing at University of Economics and Human Sciences in Warsaw, Poland
January 1, 2019 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education, Consumer Goods
    paper Real Estate Website Builder specialized for brokers and realtors in the US.

    BUSINESS MODEL
    The strategic approach involves persuading real estate professionals to transition from their current websites to a tailored, custom-built website. The sales funnel begins with engaging potential clients and motivating them to initiate a trial. Subsequently, the sales team offers website building services to registered users.
    Challenges
    • Expensive lead cost up to $350
    • CPC up to $50
    • Long conversion path
    • High volume of spam leads

    OBJECTIVES
    • Boost sales volume
    • Reduce cost per client acquisition
    • Minimize spam lead traffic
    • Expand potential client acquisition within the sales funnel
    • Target specific segments of real estate professionals

    SOLUTIONS
    • Conducted in-depth conversion path analysis to identify top-performing acquisition channels and conversion actions
    • Enhanced Google Tag Manager with additional events for comprehensive sales funnel analysis in GA4.
    • Streamlined Salesforce data transfer to Google Ads via
    Zapier, enhancing lead quality.
    • Customized remarketing campaigns using Active Campaign email lists and subscriber data for targeted outreach.
    • Implemented website structure optimization and A/B
    testing of landing pages using custom GA4 insights.
    • Deployed look-alike campaigns on Meta Ads to expand website traffic and potential client base

    BENEFITS
    • Achieved a 40% increase in lead conversion rate by aligning Google Ads campaigns with Salesforce stage goals instead of website conversions.
    • Reduced cost per client by 16%.
    • Successfully decreased spam leads from 60% to just 2%.