I’m Hamed Forouzandeh, a Rotterdam-based Product & UX designer and studio founder with 14+ years of experience across brand, UX, and product design. I help SMEs and early-stage startups turn founder vision into scoped, market-ready offerings—through clear product strategy, strong visual identity, and interfaces that feel intuitive to use. I lead end-to-end work at Portal One Studio and have also built product and design systems for SaaS, from early research and stakeholder workshops to high-fidelity prototyping and MVP delivery. My approach blends listening-first discovery, thoughtful UX structure, and detailed visual craft (including motion and art direction) so the result not only looks good, but also drives engagement, builds trust, and supports long-term business goals.

Hamed Forouzandeh

I’m Hamed Forouzandeh, a Rotterdam-based Product & UX designer and studio founder with 14+ years of experience across brand, UX, and product design. I help SMEs and early-stage startups turn founder vision into scoped, market-ready offerings—through clear product strategy, strong visual identity, and interfaces that feel intuitive to use. I lead end-to-end work at Portal One Studio and have also built product and design systems for SaaS, from early research and stakeholder workshops to high-fidelity prototyping and MVP delivery. My approach blends listening-first discovery, thoughtful UX structure, and detailed visual craft (including motion and art direction) so the result not only looks good, but also drives engagement, builds trust, and supports long-term business goals.

Available to hire

I’m Hamed Forouzandeh, a Rotterdam-based Product & UX designer and studio founder with 14+ years of experience across brand, UX, and product design. I help SMEs and early-stage startups turn founder vision into scoped, market-ready offerings—through clear product strategy, strong visual identity, and interfaces that feel intuitive to use.

I lead end-to-end work at Portal One Studio and have also built product and design systems for SaaS, from early research and stakeholder workshops to high-fidelity prototyping and MVP delivery. My approach blends listening-first discovery, thoughtful UX structure, and detailed visual craft (including motion and art direction) so the result not only looks good, but also drives engagement, builds trust, and supports long-term business goals.

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Language

English
Fluent
Dutch
Beginner
Persian
Fluent

Work Experience

Founder & Managing Director at Portal One Studio
January 1, 2025 - Present
I lead Portal One Studio end to end for brand, UX, and web/product design for SMEs and early-stage startups. Work includes product strategy, visual identity, interface design, art direction, motion, and delivery with a small multidisciplinary team—scoping MVP-ready design systems and prototypes to de-risk engineering decisions.
UX Designer
January 1, 2022 - January 1, 2024
UX design for data-driven marketing technology in collaboration with engineering and analytics. Focus on turning user and business needs into usable product experiences.
UX Designer at Adchieve
January 1, 2022 - December 31, 2024
UX design for data-driven marketing technology. Collaborated closely with engineering and analytics teams to translate user needs into product UX/UI solutions and support delivery of measurable improvements.
Founder & Head of Product at Birdflocks
January 1, 2020 - December 31, 2025
Founded and led product and design for an AEC SaaS collaboration platform. Managed research and stakeholder workshops, developed scalable information architecture and interaction models, designed UX/UI and identity with motion/art direction, produced investor-ready high-fidelity mockups, and delivered a market-ready MVP plus the underlying design system.

Education

Master of Architecture at Politecnico di Milano
January 1, 2016 - December 31, 2019
Honorable Mention (3×) - AWWWARDS at AWWWARDS
January 1, 2025 - December 31, 2026
Master of Architecture at Politecnico di Milano
January 1, 2016 - January 1, 2019

Qualifications

Honorable Mention (awards)
January 1, 2025 - January 1, 2026

Industry Experience

Software & Internet, Professional Services, Real Estate & Construction