Creative, culturally-informed content and creative strategy leader with experience building multi-platform content systems and storytelling frameworks, and supporting strategic growth through pitch-ready creative direction. Background spans branded entertainment and lifestyle/consumer brands, content operations, and creative leadership across media platforms.…

Hamish Mcilveen

Creative, culturally-informed content and creative strategy leader with experience building multi-platform content systems and storytelling frameworks, and supporting strategic growth through pitch-ready creative direction. Background spans branded entertainment and lifestyle/consumer brands, content operations, and creative leadership across media platforms.…

Available to hire

Creative, culturally-informed content and creative strategy leader with experience building multi-platform content systems and storytelling frameworks, and supporting strategic growth through pitch-ready creative direction. Background spans branded entertainment and lifestyle/consumer brands, content operations, and creative leadership across media platforms.

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Language

English
Fluent

Work Experience

Strategy and Creative Lead at We The People
September 2, 2023 - May 1, 2026
Led social and creative strategy shaping culturally informed content systems and platform-native storytelling. Supported pitching and strategic growth while connecting creative direction with entertainment, lifestyle, and consumer brand narratives.
Creative Lead at We The People
September 1, 2023 - May 1, 2026
Led social and creative strategy, shaping culturally informed content systems and platform-native storytelling while supporting pitching and strategic growth.
Content Manager at Megaphone
May 1, 2021 - September 1, 2023
Built and led the content function, creating strategy-led, multi-platform content frameworks and supporting the growth of a stronger creative culture.
Marketing and Creative Consultant at Freelance Creative
January 1, 2020 - May 1, 2021
Developed brand narratives and built content systems and digital assets for small businesses. Enhanced clients’ online presence through creative strategy and design, supporting brand positioning and storytelling across digital touchpoints.
Creative Consultant at Freelance
January 1, 2020 - May 1, 2021
Developed brand narratives, content systems and digital assets for small businesses, elevating their online presence through creative strategy and design.
Marketing Manager at Momentum Watches
June 1, 2018 - October 1, 2019
Shifted the brand to a D2C model through digital strategy, storytelling and multi-channel content development.

Education

Bachelor of Business Administration (BBA) in Marketing at Queensland University of Technology
January 1, 2014 - January 1, 2017
at Queensland University of Technology
January 1, 2014 - January 1, 2017

Qualifications

Bachelor's of Business Administration
February 1, 2014 - October 31, 2017
Marketing Major

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Education, Retail, Travel & Hospitality
    Unhinge Dating
    Unhinged Dating is a social-first reality dating format I created and produced under NALLA, an independent content platform built around original formats, internet culture and low-friction storytelling. I developed the concept, format, casting approach and creative direction, then led production and social rollout across short-form platforms. The series was designed to feel fast, unpredictable and distinctly Melbourne, using strong personalities, simple dating prompts and space for unscripted moments to drive entertainment. Across several episodes and supporting social content, the project generated more than 9 million organic views. It demonstrated my ability to develop an original format from idea through to execution, manage talent, shape platform-native storytelling and create content with strong hooks, retention and shareability. See links here: https://youtu.be/LjSSkpG9VFU?si=l2mkxro_E0jFB3qk https://www.instagram.com/reel/DJ8lpPIT6M7/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==…