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Performance-driven Digital Marketing & Multimedia Specialist with 5+ years of experience specializing in data-informed marketing, scaling paid social campaigns, and high-impact content production. Proven expertise in managing six-figure ad budgets and driving measurable ROI through a blend of technical video editing (After Effects, GeoLayers) and strategic funnel optimization. Adept at leveraging AI-driven insights to amplify brand visibility and revenue.…Performance-driven Digital Marketing & Multimedia Specialist with 5+ years of experience specializing in data-informed marketing, scaling paid social campaigns, and high-impact content production. Proven expertise in managing six-figure ad budgets and driving measurable ROI through a blend of technical video editing (After Effects, GeoLayers) and strategic funnel optimization. Adept at leveraging AI-driven insights to amplify brand visibility and revenue.

Muhammad Hamad Irfan Rao

Photographer, Video Editor, Videographer, +7

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Performance-driven Digital Marketing & Multimedia Specialist with 5+ years of experience specializing in data-informed marketing, scaling paid social campaigns, and high-impact content production. Proven expertise in managing six-figure ad budgets and driving measurable ROI through a blend of technical video editing (After Effects, GeoLayers) and strategic funnel optimization. Adept at leveraging AI-driven insights to amplify brand visibility and revenue.…Performance-driven Digital Marketing & Multimedia Specialist with 5+ years of experience specializing in data-informed marketing, scaling paid social campaigns, and high-impact content production. Proven expertise in managing six-figure ad budgets and driving measurable ROI through a blend of technical video editing (After Effects, GeoLayers) and strategic funnel optimization. Adept at leveraging AI-driven insights to amplify brand visibility and revenue.

Available to hire

Performance-driven Digital Marketing & Multimedia Specialist with 5+ years of experience
specializing in data-informed marketing, scaling paid social campaigns, and high-impact content
production. Proven expertise in managing six-figure ad budgets and driving measurable ROI
through a blend of technical video editing (After Effects, GeoLayers) and strategic funnel
optimization. Adept at leveraging AI-driven insights to amplify brand visibility and revenue.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Beginner

Work Experience

Founder & Content Lead at CICO Marketing and Services

September 1, 2023 - September 1, 2023

Spearheaded the creative concepting and production workflow for short-form video campaigns, from mood board development to final execution for TikTok and Instagram Reels. Filmed, edited, and produced high-engagement video content that garnered over 200,000 views and 3,500+ new followers within four months, demonstrating proficiency in platform-specific storytelling. Managed cross-functional teams and production crews to deliver creative projects under tight deadlines, improving workflow efficiency by 20%. Developed scripts and visual concepts based on cultural and social insights to refine content and achieve 18% engagement.

Content Creation Lead at Upperhand Creative

September 1, 2023 - September 1, 2023

Led creative strategy and hands-on execution for high-performing ad creatives, experimenting with new formats and trends to resonate with target audiences. Increased client engagement rate by 35% through self-produced, humor-driven short-form video content, from script writing to final edit. Collaborated closely with a multidisciplinary team of creatives to deliver campaign assets that met the highest creative standards.

Freelance Film Producer & Content Creator at Freelance / Remote and On-Site

September 1, 2023 - November 10, 2025

Managed end-to-end production workflow for commercial and short-form video projects, including crew coordination, equipment management, and on-set direction. Operated camera and led post-production editing to ensure a consistent visual narrative and high-quality final output.

Freelance Film Producer & Content Creator

September 1, 2023 - November 10, 2025

Project-based remote/on-location production workflow for commercial and short-form video projects, including crew coordination, equipment management, and on-set direction. Operated camera and led post-production editing to ensure a consistent visual narrative and high-quality final output.

Filming & Camera Operation at Meta Ads Manager

October 1, 2025 - October 1, 2025

Directed end-to-end production for over 15 commercial video projects, managed crews of up to 5 people, and streamlined the production workflow to reduce project delivery time by 25%.

Content Creation Lead at Upperhand Creative

September 20, 2023 - September 20, 2023

Led creative strategy and hands-on execution for high-performing ads, experimented with new formats and trends to resonate with target audiences. Increased client engagement rate by 35% through self-produced, humor-driven short-form video content, from script writing to final edit.

Senior Marketing Manager at ENLL

September 1, 2023 - September 1, 2023

Directed performance-driven marketing strategy and execution for high-budget campaigns, lead generation campaigns, collaborating with cross-functional teams to exceed targets for SQLs and ROAS.

Founder & Content Lead at CIC Marketing and Services

September 20, 2023 - September 20, 2023

Spearheaded the creative concepting and production workflow for short-form video campaigns, from initial mood board development to final execution for TikTok and Instagram Reels. Filmed, edited, and produced high-engagement video content that garnered over 200,000 views and 3,500+ new followers within 4 months, demonstrating proficiency in platform-specific storytelling. Managed cross-functional teams and production crews to deliver creative projects under tight deadlines, improving workflow efficiency by 20%. Developed scripts and visual concepts based on cultural and social insights to refine content and achieve an 18% engagement increase.

Senior Marketing Manager at ENLL

October 1, 2025 - October 1, 2025

Directed performance-driven PPC campaigns with $50K+ monthly budgets, collaborating with cross-functional teams to exceed targets for SQLs and ROAS. Led data-driven, ROI-focused PPC campaigns; analyzed campaign performance data and market trends to provide actionable insights for product listings and inventory planning.

Freelance Film Producer & Content Creator

September 2, 2023 - November 10, 2025

Project-based, remote/on-location production workflow for commercial and short-form video projects, including crew coordination, equipment management, and on-set direction. Operated camera and led post-production editing to ensure a consistent visual narrative and high-quality final output.