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I'm Hamza Javed, a results-driven performance marketer specializing in meta and Google ads. I have over 2 million PKR in monthly ad spending under management. I’ve helped eCommerce brands across the globe—especially in modest fashion, luxury handbags, fragrances, and kids’ apparel—scale profitably while maintaining high ROAS and reducing CPAs. I bring a data-backed approach to ad strategy, leveraging advanced audience segmentation, A/B testing, and funnel optimization to drive revenue. My expertise also extends to Snapchat Ads and Google Looker Studio, Microsoft Clarity for performance reporting and data visualization, ensuring complete transparency and actionable insights for my clients. Highlights: Scaled ad spend by 150% while maintaining 5x+ ROAS for a luxury handbag brand in the Middle East. Improved CTR by 15% and reduced bounce rate by 20% for a modest fashion brand in Pakistan. Used Google Trends and geo-targeting to optimize international campaigns for Pakistani/Indian communities in the US, UK, Canada, UAE & Saudi Arabia—resulting in 25% higher ROAS and 20% lower CPM. Strong command of CRO, dynamic creatives, and full-funnel strategies. Whether launching a new brand or scaling an existing one, I help you build profitable campaigns that convert. Let’s work together to scale your store profitably.…I'm Hamza Javed, a results-driven performance marketer specializing in meta and Google ads. I have over 2 million PKR in monthly ad spending under management. I’ve helped eCommerce brands across the globe—especially in modest fashion, luxury handbags, fragrances, and kids’ apparel—scale profitably while maintaining high ROAS and reducing CPAs. I bring a data-backed approach to ad strategy, leveraging advanced audience segmentation, A/B testing, and funnel optimization to drive revenue. My expertise also extends to Snapchat Ads and Google Looker Studio, Microsoft Clarity for performance reporting and data visualization, ensuring complete transparency and actionable insights for my clients. Highlights: Scaled ad spend by 150% while maintaining 5x+ ROAS for a luxury handbag brand in the Middle East. Improved CTR by 15% and reduced bounce rate by 20% for a modest fashion brand in Pakistan. Used Google Trends and geo-targeting to optimize international campaigns for Pakistani/Indian communities in the US, UK, Canada, UAE & Saudi Arabia—resulting in 25% higher ROAS and 20% lower CPM. Strong command of CRO, dynamic creatives, and full-funnel strategies. Whether launching a new brand or scaling an existing one, I help you build profitable campaigns that convert. Let’s work together to scale your store profitably.

Hamza Javed

Performance Marketer, Digital Marketer, Growth Marketer, +2

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I'm Hamza Javed, a results-driven performance marketer specializing in meta and Google ads. I have over 2 million PKR in monthly ad spending under management. I’ve helped eCommerce brands across the globe—especially in modest fashion, luxury handbags, fragrances, and kids’ apparel—scale profitably while maintaining high ROAS and reducing CPAs. I bring a data-backed approach to ad strategy, leveraging advanced audience segmentation, A/B testing, and funnel optimization to drive revenue. My expertise also extends to Snapchat Ads and Google Looker Studio, Microsoft Clarity for performance reporting and data visualization, ensuring complete transparency and actionable insights for my clients. Highlights: Scaled ad spend by 150% while maintaining 5x+ ROAS for a luxury handbag brand in the Middle East. Improved CTR by 15% and reduced bounce rate by 20% for a modest fashion brand in Pakistan. Used Google Trends and geo-targeting to optimize international campaigns for Pakistani/Indian communities in the US, UK, Canada, UAE & Saudi Arabia—resulting in 25% higher ROAS and 20% lower CPM. Strong command of CRO, dynamic creatives, and full-funnel strategies. Whether launching a new brand or scaling an existing one, I help you build profitable campaigns that convert. Let’s work together to scale your store profitably.…I'm Hamza Javed, a results-driven performance marketer specializing in meta and Google ads. I have over 2 million PKR in monthly ad spending under management. I’ve helped eCommerce brands across the globe—especially in modest fashion, luxury handbags, fragrances, and kids’ apparel—scale profitably while maintaining high ROAS and reducing CPAs. I bring a data-backed approach to ad strategy, leveraging advanced audience segmentation, A/B testing, and funnel optimization to drive revenue. My expertise also extends to Snapchat Ads and Google Looker Studio, Microsoft Clarity for performance reporting and data visualization, ensuring complete transparency and actionable insights for my clients. Highlights: Scaled ad spend by 150% while maintaining 5x+ ROAS for a luxury handbag brand in the Middle East. Improved CTR by 15% and reduced bounce rate by 20% for a modest fashion brand in Pakistan. Used Google Trends and geo-targeting to optimize international campaigns for Pakistani/Indian communities in the US, UK, Canada, UAE & Saudi Arabia—resulting in 25% higher ROAS and 20% lower CPM. Strong command of CRO, dynamic creatives, and full-funnel strategies. Whether launching a new brand or scaling an existing one, I help you build profitable campaigns that convert. Let’s work together to scale your store profitably.

Available to hire

I’m Hamza Javed, a results-driven performance marketer specializing in meta and Google ads. I have over 2 million PKR in monthly ad spending under management. I’ve helped eCommerce brands across the globe—especially in modest fashion, luxury handbags, fragrances, and kids’ apparel—scale profitably while maintaining high ROAS and reducing CPAs.

I bring a data-backed approach to ad strategy, leveraging advanced audience segmentation, A/B testing, and funnel optimization to drive revenue. My expertise also extends to Snapchat Ads and Google Looker Studio, Microsoft Clarity for performance reporting and data visualization, ensuring complete transparency and actionable insights for my clients.

Highlights:

Scaled ad spend by 150% while maintaining 5x+ ROAS for a luxury handbag brand in the Middle East.

Improved CTR by 15% and reduced bounce rate by 20% for a modest fashion brand in Pakistan.

Used Google Trends and geo-targeting to optimize international campaigns for Pakistani/Indian communities in the US, UK, Canada, UAE & Saudi Arabia—resulting in 25% higher ROAS and 20% lower CPM.

Strong command of CRO, dynamic creatives, and full-funnel strategies.

Whether launching a new brand or scaling an existing one, I help you build profitable campaigns that convert.

Let’s work together to scale your store profitably.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Advanced

Urdu

Fluent

Work Experience

Performance Marketer Executive at Growex Lahore, Pakistan

December 1, 2024 - Present

Executed cross-platform paid media campaigns (Meta Ads, Snapchat Ads) for multiple e-commerce brands, optimizing ROAS by 25%+ and reducing CPA by 15% via A/B testing and audience segmentation. Scaled ad spend 150%+ for established brands while maintaining 5x ROAS through dynamic creative optimization and lookalike audience targeting. Launched campaigns for startups, driving 500+ monthly sales for a kids’ apparel client using parent-focused UGC creatives. Collaborated with creative and design teams to align ad copy, visuals, and landing pages, boosting CTR by 15% and reducing bounce rates by 20%. Analyzed performance data to refine budgets, bids, and CTAs, improving conversion rates by 18%.

Performance Marketer Executive at Growex

December 1, 2024 - Present

Executed cross-platform paid media campaigns (Meta and Snapchat Ads) for multiple e-commerce brands, optimizing ROAS by 25%+ and reducing CPA by 15% through A/B testing and audience segmentation. Scaled ad spend by 150%+ for established brands while maintaining a 5x ROAS using dynamic creative optimization and lookalike audience targeting. Launched campaigns for startups, driving 500+ monthly sales for a kids' apparel client using parent-focused UGC creatives. Collaborated with creative and design teams to align ad copy, visuals, and landing pages, boosting CTR by 15% and reducing bounce rates by 20%. Analyzed performance data to refine budgets, bids, and CTAs, improving conversion rates by 18%.

Performance Marketer Executive at Growex Lahore, Pakistan

December 1, 2024 - Present

Executed cross-platform paid media campaigns (Meta Ads, Snapchat Ads) for multiple e-commerce brands optimizing ROAS by 25%+ and reducing CPA by 15% using A/B testing and audience segmentation. Scaled ad spend over 150% for established brands maintaining 5x ROAS via dynamic creative optimization and lookalike audience targeting. Launched startup campaigns driving 500+ monthly sales using parent-focused UGC creatives. Collaborated with creative teams to align ad components boosting CTR by 15% and reducing bounce rates by 20%. Analyzed performance data to refine budgets, bids, and CTAs improving conversion rates by 18%.

Intern Performance Marketing at Growex Lahore, Pakistan

November 30, 2024 - July 10, 2025

Created engaging ad campaigns resonating with target audiences. Monitored campaign performance and optimized strategies to improve ROI. Conducted audience research to design better targeting and maximize ad impact. Collaborated with clients to understand their goals and tailor campaigns accordingly.

Intern Performance Marketing at Growex

November 30, 2024 - July 10, 2025

This role was an incredible learning opportunity where I built a strong foundation in digital marketing, especially in paid media strategies. I created engaging ad campaigns that resonated with target audiences, monitored campaign performance to optimize ROI, conducted audience research for better targeting, and collaborated with clients to tailor campaigns according to their goals.

Intern Performance Marketing at Growex Lahore, Pakistan

November 30, 2024 - July 9, 2025

Created engaging ad campaigns resonating with target audiences, monitored campaign performance, optimized strategies to improve ROI, conducted audience research to design better targeting, and collaborated with clients to tailor campaigns to their goals.