client

Audited an automotive poster store (Norwegian-language Shopify site) and produced a tailored improvement proposal covering UX, trust signals, and conversion flow. Prepared a live call cheat sheet and real-time sales coaching materials for a client discovery call.

Coordinated directly with the designer/owner to translate brand briefs into structured Shopify implementation tasks. Built and managed the Style Stacks® navigation system and executed product page optimisations on a duplicate theme prior to live review and publishing. Maintained clear change documentation and version control across duplicate theme environments.

Audited and optimised Shopify stores across fashion, art, and lifestyle niches — including Kai Collective, Chloe Dao, Mukie Fashion House, and House of Prints. Delivered end-to-end store builds: theme customization, navigation architecture, product page design, mobile optimization, and checkout UX improvements. Produced structured CRO audit reports with prioritised recommendations tied to revenue impact; pitched and closed clients via cold email and WhatsApp outreach. Set up GoHighLevel (GHL) for a client: configured email deliverability infrastructure, built automated email sequences, and created SMS follow-up templates. Developed a multi-platform lead generation pipeline using BuiltWith, Similarweb, Facebook Groups, Reddit, and LinkedIn to source qualified Shopify store prospects.