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I am Amad (Hamzat) Links, a versatile web developer and designer with hands-on experience building and optimising e-commerce storefronts—primarily on Shopify—for clients across fashion, lifestyle, and print-on-demand verticals. I specialise in conversion rate optimisation (CRO), UI/UX refinement, and full-stack Shopify theme development. I bring a sharp aesthetic eye to every project and a data-driven approach to improving store performance. I enjoy collaborating with brand owners and design teams, delivering end-to-end store builds, CRO audits, and scalable lead generation pipelines that drive measurable revenue growth.…I am Amad (Hamzat) Links, a versatile web developer and designer with hands-on experience building and optimising e-commerce storefronts—primarily on Shopify—for clients across fashion, lifestyle, and print-on-demand verticals. I specialise in conversion rate optimisation (CRO), UI/UX refinement, and full-stack Shopify theme development. I bring a sharp aesthetic eye to every project and a data-driven approach to improving store performance. I enjoy collaborating with brand owners and design teams, delivering end-to-end store builds, CRO audits, and scalable lead generation pipelines that drive measurable revenue growth.

Amad (Hamzat) Links

Web Developer, Designer, UI Designer, +2

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I am Amad (Hamzat) Links, a versatile web developer and designer with hands-on experience building and optimising e-commerce storefronts—primarily on Shopify—for clients across fashion, lifestyle, and print-on-demand verticals. I specialise in conversion rate optimisation (CRO), UI/UX refinement, and full-stack Shopify theme development. I bring a sharp aesthetic eye to every project and a data-driven approach to improving store performance. I enjoy collaborating with brand owners and design teams, delivering end-to-end store builds, CRO audits, and scalable lead generation pipelines that drive measurable revenue growth.…I am Amad (Hamzat) Links, a versatile web developer and designer with hands-on experience building and optimising e-commerce storefronts—primarily on Shopify—for clients across fashion, lifestyle, and print-on-demand verticals. I specialise in conversion rate optimisation (CRO), UI/UX refinement, and full-stack Shopify theme development. I bring a sharp aesthetic eye to every project and a data-driven approach to improving store performance. I enjoy collaborating with brand owners and design teams, delivering end-to-end store builds, CRO audits, and scalable lead generation pipelines that drive measurable revenue growth.

Available to hire

I am Amad (Hamzat) Links, a versatile web developer and designer with hands-on experience building and optimising e-commerce storefronts—primarily on Shopify—for clients across fashion, lifestyle, and print-on-demand verticals. I specialise in conversion rate optimisation (CRO), UI/UX refinement, and full-stack Shopify theme development. I bring a sharp aesthetic eye to every project and a data-driven approach to improving store performance.

I enjoy collaborating with brand owners and design teams, delivering end-to-end store builds, CRO audits, and scalable lead generation pipelines that drive measurable revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance Shopify Developer & CRO Specialist at Independent / Upwork

January 1, 2023 - Present

Audited and optimised Shopify stores across fashion, art, and lifestyle niches — including Kai Collective, Chloe Dao, Mukie Fashion House, and House of Prints. Delivered end-to-end store builds: theme customization, navigation architecture, product page design, mobile optimization, and checkout UX improvements. Produced structured CRO audit reports with prioritised recommendations tied to revenue impact; pitched and closed clients via cold email and WhatsApp outreach. Set up GoHighLevel (GHL) for a client: configured email deliverability infrastructure, built automated email sequences, and created SMS follow-up templates. Developed a multi-platform lead generation pipeline using BuiltWith, Similarweb, Facebook Groups, Reddit, and LinkedIn to source qualified Shopify store prospects.

Shopify Implementation Specialist at IN)LARKIN® — Contemporary American Design House

January 1, 2024 - Present

Coordinated directly with the designer/owner to translate brand briefs into structured Shopify implementation tasks. Built and managed the Style Stacks® navigation system and executed product page optimisations on a duplicate theme prior to live review and publishing. Maintained clear change documentation and version control across duplicate theme environments.

Web Design Consultant at House of Prints (Oslo, Norway) — Prospective Client Engagement

January 1, 2024 - Present

Audited an automotive poster store (Norwegian-language Shopify site) and produced a tailored improvement proposal covering UX, trust signals, and conversion flow. Prepared a live call cheat sheet and real-time sales coaching materials for a client discovery call.