I'm Amad (Hamzat) Links, a versatile web developer and designer focused on Shopify storefronts. I blend a sharp aesthetic with a data-driven approach to CRO, helping fashion, lifestyle, and print-on-demand brands. I handle end-to-end Shopify theme development, UI/UX refinements, and editorial design using Figma, with a track record of driving revenue through audits, A/B testing, and optimized funnels. I collaborate closely with clients from discovery to launch, translating brand briefs into scalable, high-converting storefronts.

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I'm Amad (Hamzat) Links, a versatile web developer and designer focused on Shopify storefronts. I blend a sharp aesthetic with a data-driven approach to CRO, helping fashion, lifestyle, and print-on-demand brands. I handle end-to-end Shopify theme development, UI/UX refinements, and editorial design using Figma, with a track record of driving revenue through audits, A/B testing, and optimized funnels. I collaborate closely with clients from discovery to launch, translating brand briefs into scalable, high-converting storefronts.

Available to hire

I’m Amad (Hamzat) Links, a versatile web developer and designer focused on Shopify storefronts. I blend a sharp aesthetic with a data-driven approach to CRO, helping fashion, lifestyle, and print-on-demand brands.

I handle end-to-end Shopify theme development, UI/UX refinements, and editorial design using Figma, with a track record of driving revenue through audits, A/B testing, and optimized funnels. I collaborate closely with clients from discovery to launch, translating brand briefs into scalable, high-converting storefronts.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance Shopify Developer & CRO Specialist at Independent / Upwork
January 1, 2023 - Present
Audited and optimised Shopify stores across fashion, art, and lifestyle niches — including Kai Collective, Chloe Dao, Mukie Fashion House, and House of Prints. Delivered end-to-end store builds: theme customization, navigation architecture, product page design, mobile optimization, and checkout UX improvements. Produced structured CRO audit reports with prioritised recommendations tied to revenue impact; pitched and closed clients via cold email and WhatsApp outreach. Set up GoHighLevel (GHL) for a client: configured email deliverability infrastructure, built automated email sequences, and created SMS follow-up templates. Developed a multi-platform lead generation pipeline using BuiltWith, Similarweb, Facebook Groups, Reddit, and LinkedIn to source qualified Shopify store prospects.
Shopify Implementation Specialist at IN)LARKIN® — Contemporary American Design House
January 1, 2024 - Present
Coordinated directly with the designer/owner to translate brand briefs into structured Shopify implementation tasks. Built and managed the Style Stacks® navigation system and executed product page optimisations on a duplicate theme prior to live review and publishing. Maintained clear change documentation and version control across duplicate theme environments.
Web Design Consultant at House of Prints (Oslo, Norway) — Prospective Client Engagement
January 1, 2024 - Present
Audited an automotive poster store (Norwegian-language Shopify site) and produced a tailored improvement proposal covering UX, trust signals, and conversion flow. Prepared a live call cheat sheet and real-time sales coaching materials for a client discovery call.

Education

Bachelor's Degree at University
January 11, 2030 - April 11, 2026
Bachelor's Degree at University
January 11, 2030 - April 26, 2026

Qualifications

Website Designer and Builder
April 27, 2026 - April 27, 2026
Shopify Branding and Landing Page Expert
November 2, 2025 - April 27, 2026
Shopify Branding and Landing Page Expert
November 2, 2025 - September 28, 2025

Industry Experience

Retail, Software & Internet, Professional Services, Other, Media & Entertainment