Content & Performance Marketing Lead with 4+ years of experience across inbound marketing, content strategy, and creative production. Skilled in aligning creative and content with business goals, building go-to-market plans end-to-end, and partnering with senior leadership, stakeholders, and cross-functional teams. Proven in zero-to-one creative and campaign development (strategy → execution), scaling content operations with performance-driven creative testing (CTR/ROAS/CAC), and leveraging AI-assisted workflows (Midjourney, creative intelligence tools) for rapid ideation, testing, and optimization. Experienced in SEO/GEO, email and social campaigns, UGC sourcing, and dashboarding for measurable growth.

Harleen Kaur

Content & Performance Marketing Lead with 4+ years of experience across inbound marketing, content strategy, and creative production. Skilled in aligning creative and content with business goals, building go-to-market plans end-to-end, and partnering with senior leadership, stakeholders, and cross-functional teams. Proven in zero-to-one creative and campaign development (strategy → execution), scaling content operations with performance-driven creative testing (CTR/ROAS/CAC), and leveraging AI-assisted workflows (Midjourney, creative intelligence tools) for rapid ideation, testing, and optimization. Experienced in SEO/GEO, email and social campaigns, UGC sourcing, and dashboarding for measurable growth.

Available to hire

Content & Performance Marketing Lead with 4+ years of experience across inbound marketing, content strategy, and creative production. Skilled in aligning creative and content with business goals, building go-to-market plans end-to-end, and partnering with senior leadership, stakeholders, and cross-functional teams.

Proven in zero-to-one creative and campaign development (strategy → execution), scaling content operations with performance-driven creative testing (CTR/ROAS/CAC), and leveraging AI-assisted workflows (Midjourney, creative intelligence tools) for rapid ideation, testing, and optimization. Experienced in SEO/GEO, email and social campaigns, UGC sourcing, and dashboarding for measurable growth.

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Language

English
Fluent

Work Experience

Production Lead at DTCO.ai
April 21, 2026 - Present

Education

M.Com at Mahatma Gandhi University, Delhi
June 30, 2023 - July 30, 2025
B.Com Hons. at Mata Sundri College for Women, Delhi University
January 1, 2021 - August 19, 2026
Higher Secondary Certificate at Bal Mandir Sr. Sec. School, Delhi
April 1, 2017 - March 30, 2018
M.Com at Mahatma Gandhi University, Delhi
January 1, 2025 - August 19, 2026
B.Com Hons. at Mata Sundri College for Women, Delhi University
January 1, 2021 - August 19, 2026
Higher Secondary Certificate at Bal Mandir Sr. Sec. School, Delhi
January 1, 2018 - August 19, 2026

Qualifications

HubSpot Content Marketing Certification
October 11, 2025 - August 19, 2026
HubSpot Inbound Marketing Certification
January 11, 2024 - August 19, 2026
PwC Switzerland Power BI
January 11, 2030 - August 19, 2026
HubSpot Content Marketing Certification
January 11, 2030 - August 19, 2026
HubSpot Inbound Marketing Certification
January 11, 2030 - August 19, 2026
PwC Switzerland Power BI
January 11, 2030 - August 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods, Education, Healthcare, Other