Content & Performance Marketing Lead with 4+ years of experience across inbound marketing, content strategy, and creative production. Skilled in aligning creative and content with business goals, building go-to-market plans end-to-end, and partnering with senior leadership, stakeholders, and cross-functional teams.
Proven in zero-to-one creative and campaign development (strategy → execution), scaling content operations with performance-driven creative testing (CTR/ROAS/CAC), and leveraging AI-assisted workflows (Midjourney, creative intelligence tools) for rapid ideation, testing, and optimization. Experienced in SEO/GEO, email and social campaigns, UGC sourcing, and dashboarding for measurable growth.
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