Marketing Collaborator at Garena SEA Ltd

Thrived in high-budget, high-visibility campaigns— built storytelling, mentoring, and multimedia engagements to elevate Loop's narrative.

Marketing Specialist at Takapulpetti Oy

I craft marketing strategies that align creativity with strategic business goals. My skills in visual branding, video storytelling, and data-driven campaign management enable me to bring ideas to life in a way that resonates with communities. Accomplishments: 1. Launched an integrated marketing plan delivering a 15% boost in customer engagement within three months, demonstrating my ability to drive high-impact results quickly. 2. Designed and deployed brand assets (logos, digital collateral, video campaigns) that increased brand recognition on digital platforms by 20%. 3. Generated a 30% uptick in website traffic through targeted promotional content, directly supporting user acquisition objectives. 4. Collaborated with cross-functional teams to align marketing and sales strategies, contributing to a 10% increase in quarterly sales.

CMO at Loop Music

At Loop, I have been responsible for building the brand and marketing function from the ground up. From creating the brand identity to establishing the annual marketing strategy, I have positioned Loop to stand out in the competitive Web3 music landscape. My ability to combine creative design, strategic planning, and community-focused execution ensures Loop is not just a platform, but a movement that empowers artists and engages fans worldwide. Accomplishments: 1. Developed the yearly and monthly marketing strategy and go-to-market plan, aligning growth goals with Loop’s vision of becoming a leading Web3 music platform. 2. Designed and launched Loop’s logo, visual identity, and brand materials, laying the foundation for consistent and professional brand representation. 3. Built and scaled Loop’s social media presence (Instagram, TikTok, X, LinkedIn), achieving a 26% month-on-month growth in followers during the pre-launch phase. 4. Produced engaging marketing content and campaigns that drove a 52% increase in community engagement across digital platforms

Marketing Executive at Busy Bees Asia Group

I operate at the intersection of strategy, analytics, and execution—perfectly suited to lead Busy Bees’s next growth phase. I bring a proven track record in orchestrating multicultural campaigns, optimizing budgets, and converting insights into scalable marketing systems—skills critical for expanding the company’s platform adoption and community engagement. Accomplishments: 1. Drove the execution of comprehensive 14 marketing plans at both the local and center level, ensuring alignment with brand strategy. 2. Utilized data-driven insights to inform and optimize marketing plans, leading to more effective campaigns. 3. Enhanced brand awareness by actively engaging with target segments and the community, leading to a notable increase in brand visibility and engagement. 4. Partnered with regional teams to ensure cohesive brand messaging, leading to a 15% rise in customer experience satisfaction scores.

Marketing Collaborator at Garena SEA Ltd

At Garena, I thrived in high-budget, high-visibility campaigns—building storytelling, mentoring, and multimedia engagement skills that are essential for elevating Loop’s narrative. Moreoves, I honed my expertise in building entertainment communities at scale—managing not only multimillion-view campaigns but also strategic partnerships with artists, KOLs, and agencies. I collaborated with production houses and creative vendors to produce compelling narratives that captivated millions of fans. This experience directly translates to Loop, where fostering relationships with creators and industry partners is key to scaling both platform adoption and cultural relevance. Accomplishments: 1. Oversaw 15 major campaigns with monthly budgets over USD 50,000, consistently delivering on ROI.. 2. Created multimedia content that earned 500K–3M views per video, maximizing audience engagement. 3. Organized creative contests that engaged over 5,000 participants, enhancing user loyalty and retention. 4. Reduced team ramp-up time by 30% through mentorship, accelerating campaign delivery, and strengthening team capacity. 5. Create Free Fire Movie Night (weekly from 2021 - 2022): One of the 2 highest engagement rates on Free Fire Pakistan's Official YouTube channel 6. Succeed in managing all PIC projects in the top 10 countries with the highest engagement rates

Marketing Freelancer at CJ CGV Vietnam LMD Co.

I gained first-hand experience in entertainment marketing where artist relations, event execution, and media partnerships define success. I collaborated with agencies, production teams, and vendors to create memorable film premieres and PR campaigns. I bring agile creativity and event execution experience—skills critical for Loop’s “Live Events” and “Showcase” initiatives. Whether coordinating premieres or designing POSM, I know how to deliver seamless brand experiences and community-based touchpoints. Accomplishments: 1. Supported PR and marketing for 10 film launches, increasing 18% cinema-goers. 2. Ensured flawless event execution by coordinating with CGV cinema chains, achieving 100% on-time event delivery. 3. Backed premieres and press conferences that engaged 500+ media reps, enhancing media coverage and visibility. 4. Strengthened brand consistency through design and operational support across marketing touchpoints.

Marketing Executive at Busy Bees Asia Group

Drove the execution of comprehensive 14 marketing plans at both local and center levels, ensuring alignment with brand strategy; utilized data-driven insights to optimize campaigns; created multi-media content; nurtured community engagement; launched go-to-market plans aligned with Loop's vision.

Marketing Collaborator at Arena SEA Ltd

Operated on high-budget, high-visibility campaigns; built narrative storytelling; mentored teams; managed multi-media engagements; collaborated with regional teams to deliver cohesive campaigns.

Marketing Freelancer at CJ CGV Vietnam / Busy Bees Asia Group

Gained first-hand experience in entertainment marketing; managed artist relations, events, and media partnerships; guided film premieres and PR campaigns; coordinated with agencies, production teams, and vendors to deliver memorable premieres.