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I am Hanna Baume, a Digital Performance Marketing Manager with a decade of hands-on experience leading paid media strategies across Google Ads and Meta Ads. I specialise in building scalable, data-driven campaigns that align with performance targets and client priorities. I excel at turning complex data into clear, strategic directions and delivering measurable growth for clients in hospitality, e-commerce, and professional services. I thrive in cross-functional teams, translating business goals into practical digital strategies, and I am passionate about optimising efficiency, reducing waste, and driving year-over-year revenue growth.…I am Hanna Baume, a Digital Performance Marketing Manager with a decade of hands-on experience leading paid media strategies across Google Ads and Meta Ads. I specialise in building scalable, data-driven campaigns that align with performance targets and client priorities. I excel at turning complex data into clear, strategic directions and delivering measurable growth for clients in hospitality, e-commerce, and professional services. I thrive in cross-functional teams, translating business goals into practical digital strategies, and I am passionate about optimising efficiency, reducing waste, and driving year-over-year revenue growth.

Hanna Baume

Performance Marketer, Growth Marketer, Marketing Strategist, +3

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I am Hanna Baume, a Digital Performance Marketing Manager with a decade of hands-on experience leading paid media strategies across Google Ads and Meta Ads. I specialise in building scalable, data-driven campaigns that align with performance targets and client priorities. I excel at turning complex data into clear, strategic directions and delivering measurable growth for clients in hospitality, e-commerce, and professional services. I thrive in cross-functional teams, translating business goals into practical digital strategies, and I am passionate about optimising efficiency, reducing waste, and driving year-over-year revenue growth.…I am Hanna Baume, a Digital Performance Marketing Manager with a decade of hands-on experience leading paid media strategies across Google Ads and Meta Ads. I specialise in building scalable, data-driven campaigns that align with performance targets and client priorities. I excel at turning complex data into clear, strategic directions and delivering measurable growth for clients in hospitality, e-commerce, and professional services. I thrive in cross-functional teams, translating business goals into practical digital strategies, and I am passionate about optimising efficiency, reducing waste, and driving year-over-year revenue growth.

Available to hire

I am Hanna Baume, a Digital Performance Marketing Manager with a decade of hands-on experience leading paid media strategies across Google Ads and Meta Ads. I specialise in building scalable, data-driven campaigns that align with performance targets and client priorities. I excel at turning complex data into clear, strategic directions and delivering measurable growth for clients in hospitality, e-commerce, and professional services.

I thrive in cross-functional teams, translating business goals into practical digital strategies, and I am passionate about optimising efficiency, reducing waste, and driving year-over-year revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketing Manager at Audience Group

January 1, 2022 - Present

Managed single-platform budgets of up to $200K per month across complex paid media accounts, aligning budget allocation with performance targets, client priorities, and growth opportunities.

Digital Marketing Manager at Freelance / Self-Employed

January 1, 2018 - January 1, 2022

Managed paid search and paid social campaigns for a diverse portfolio of contract clients. Provided freelance paid media support to agency partner Pup Digital for 4 years, contributing campaign strategy, platform management and client communications. Built cross-channel strategies across Google Ads, Bing, Meta, LinkedIn, Pinterest, Klaviyo and website optimization; conducted audits, forecasting and performance analysis; built dashboards and reporting frameworks; led end-to-end strategy and optimization to drive growth.

PPC Account Manager at Vine Street Digital

January 1, 2017 - January 1, 2018

Managed paid search and paid social campaigns for a diverse portfolio of contract clients, driving performance across verticals. Developed cross-channel strategies, led account audits and reporting, and built scalable processes.

PPC Account Manager at Sponsored Linx

January 1, 2015 - January 1, 2017

Managed a portfolio of paid media clients across Google Ads and Meta Ads, supporting campaign performance across a wide range of industries. Built early capability in paid search, paid social, Google Tag Manager and Google Analytics, and client account management.