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I’m a senior digital leader with 15 years of experience driving end-to-end marketing and digital transformation across global brands. I’m passionate about putting customer problems and data at the heart of digital strategies that deliver commercial results. My expertise spans digital content and platform strategy, UX/UI, analytics, SEO, and platform optimisation, and AI-enabled process improvement—shaped by years in both strategic leadership and operational execution. I’m known for fostering strong stakeholder relationships and leading high-performing teams. I collaborate closely with Product Owners, Technology, Marketing, and vendors to deliver digital roadmaps that balance customer needs with business efficiency. Adaptable, resilient, and collaborative, I bring warmth and energy to every team I lead. I’ve recently completed an AI Expert course with the Marketing Association and belong to Powrsuit, a career acceleration and networking group.…I’m a senior digital leader with 15 years of experience driving end-to-end marketing and digital transformation across global brands. I’m passionate about putting customer problems and data at the heart of digital strategies that deliver commercial results. My expertise spans digital content and platform strategy, UX/UI, analytics, SEO, and platform optimisation, and AI-enabled process improvement—shaped by years in both strategic leadership and operational execution. I’m known for fostering strong stakeholder relationships and leading high-performing teams. I collaborate closely with Product Owners, Technology, Marketing, and vendors to deliver digital roadmaps that balance customer needs with business efficiency. Adaptable, resilient, and collaborative, I bring warmth and energy to every team I lead. I’ve recently completed an AI Expert course with the Marketing Association and belong to Powrsuit, a career acceleration and networking group.

Hanna Spencer

Growth Marketer, Marketing Strategist, Product Designer, +2

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I’m a senior digital leader with 15 years of experience driving end-to-end marketing and digital transformation across global brands. I’m passionate about putting customer problems and data at the heart of digital strategies that deliver commercial results. My expertise spans digital content and platform strategy, UX/UI, analytics, SEO, and platform optimisation, and AI-enabled process improvement—shaped by years in both strategic leadership and operational execution. I’m known for fostering strong stakeholder relationships and leading high-performing teams. I collaborate closely with Product Owners, Technology, Marketing, and vendors to deliver digital roadmaps that balance customer needs with business efficiency. Adaptable, resilient, and collaborative, I bring warmth and energy to every team I lead. I’ve recently completed an AI Expert course with the Marketing Association and belong to Powrsuit, a career acceleration and networking group.…I’m a senior digital leader with 15 years of experience driving end-to-end marketing and digital transformation across global brands. I’m passionate about putting customer problems and data at the heart of digital strategies that deliver commercial results. My expertise spans digital content and platform strategy, UX/UI, analytics, SEO, and platform optimisation, and AI-enabled process improvement—shaped by years in both strategic leadership and operational execution. I’m known for fostering strong stakeholder relationships and leading high-performing teams. I collaborate closely with Product Owners, Technology, Marketing, and vendors to deliver digital roadmaps that balance customer needs with business efficiency. Adaptable, resilient, and collaborative, I bring warmth and energy to every team I lead. I’ve recently completed an AI Expert course with the Marketing Association and belong to Powrsuit, a career acceleration and networking group.

Available to hire

I’m a senior digital leader with 15 years of experience driving end-to-end marketing and digital transformation across global brands. I’m passionate about putting customer problems and data at the heart of digital strategies that deliver commercial results. My expertise spans digital content and platform strategy, UX/UI, analytics, SEO, and platform optimisation, and AI-enabled process improvement—shaped by years in both strategic leadership and operational execution. I’m known for fostering strong stakeholder relationships and leading high-performing teams. I collaborate closely with Product Owners, Technology, Marketing, and vendors to deliver digital roadmaps that balance customer needs with business efficiency.

Adaptable, resilient, and collaborative, I bring warmth and energy to every team I lead. I’ve recently completed an AI Expert course with the Marketing Association and belong to Powrsuit, a career acceleration and networking group.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Marketing and SaaS Product Consultant (contract) at Manage My Health

May 1, 2025 - May 1, 2025

Brought in to bridge gaps between marketing, digital systems and commercial strategy across a portfolio of 20 SaaS products. Aligned Product, Marketing and Sales through stronger data, automation and validation frameworks to improve decision-making and campaign performance. Led initiatives to modernise the tech stack and embed analytics and automation, enhancing lead flow and lifecycle visibility. Mentored senior team members to adopt new tools; integrated CRM and martech platforms; developed a six-month roadmap connecting paid media, UX and SEO-driven content to measurable engagement and conversion outcomes. Secured government funding for an AI-driven mental health platform by demonstrating scalable impact—an example of aligning digital innovation with meaningful outcomes.

Digital Marketing Director/ Growth Product Lead at Ocula Art

May 1, 2024 - May 1, 2024

As Ocula’s first Digital Lead, delivered a full digital transformation across SaaS product development, CRM and marketing automation, backend workflows, frontend UX/CRO, SEO and acquisition marketing. Developed a digital roadmap to improve lead quality and customer journeys, boosting visibility across organic and paid channels and connecting marketing with sales. Implemented technical SEO improvements, content strategy and on-page optimisation; led performance marketing across Google and Meta. Introduced a new CRM interface and marketing automation flows to support global sales teams; improved platform integrations across CMS, CRM, analytics and reporting. Led hands-on execution across SEO, SEM, paid social and display, establishing dashboards and ROI reporting for better decision-making.

Digital Marketing Experience Manager - Retail at Goodman Fielder

January 15, 2023 - January 15, 2023

Oversaw the digital consumer experience for 28 brands, including Chelsea Sugar, Edmonds and Vogel’s. Led the end-to-end overhaul of the Chelsea Sugar website serving over 250,000 monthly baking users. Earned industry recognition for the marketing team. Focused on websites, SEO, email automation/CRM, and digital systems; drove process improvements and aligned internal stakeholders including board-level decision-makers across Goodman Fielder and NZ Sugar. Mentored two social media specialists in digital and content management.

Digital Marketing and E-commerce Manager/ Contract Consultant at Moochi Clothing and Rodd & Gunn

March 1, 2022 - March 1, 2022

Developed and implemented the digital marketing and e‑commerce function for fast-paced fashion brands, navigating the post‑pandemic retail landscape. Built campaign structures from the ground up—integrating CRM, marketing automation, website UX, CRO, and paid acquisition and retargeting across Google and Meta. Guided teams to optimise the digital customer journey, drive online sales and deliver high‑impact campaigns for weekly product launches and time‑sensitive events such as Black Friday.

Digital Marketing Manager at Busaba (London)

April 1, 2020 - April 1, 2020

Developed the digital marketing function for Busaba, blending in-restaurant insights with data analysis to shape digital strategies that delivered commercial impact. Built location-based campaigns to drive customer acquisition, walk-ins and online bookings; designed targeted journeys from acquisition through loyalty. Initiatives increased occupied tables by 20%.

Digital Marketing Consultant/ Acting Head of Marketing at Raleigh International (London)

September 1, 2019 - September 1, 2019

Developed customer-focused journeys and plans; rolled out a new marketing strategy, brand identity and website; onboarded the team to a refreshed customer journey framework. Leadership drove a stronger team culture and improved role autonomy across the marketing function.

Programmatic Digital Product Manager (Hotel Everywhere) at Thomas Cook Media & Partnerships Global (London)

June 1, 2018 - June 1, 2018

Built and launched a multi-channel advertising platform targeting a monthly audience of 40 million travelers making bookings across 500 hotels. Each summer and winter season, managed over 2,500 campaigns across digital channels including Google, Meta, email newsletters, and Thomas Cook’s networks, collaborating closely with European markets. This role laid the foundation for a strong understanding of digital marketing and product management.

Marketing and Category Management Roles at London and New Zealand assignments across Phil&Teds, Shiseido, Foodstuffs and Nestle UK

January 1, 2008 - December 31, 2017

Marketing and category management across multiple markets, delivering brand and trade marketing initiatives and contributing to growth and category leadership.