Senior Manager Marketing (PR & Communications) at The City School (Head Office)

Led national brand strategy and marketing communications across 150+ campuses, managing a team of 12. Boosted digital engagement and enrollment through targeted campaigns, persona-based content, and SEO improvements. Positioned the brand as a premium education provider through PR, outdoor media, and influencer collaborations. Developed a new brand architecture for sub-brands, aligning visuals and messaging across print and digital. Measured and tracked strategies to drive profitable volume growth through analytical planning and data-driven decisions. Utilized consumer behavior, industry, vendor, and competitive data to identify trends, volume drivers, and optimize marketing investments. Acted as strategic advisor to executive leadership and Board of Directors.

Manager Strategy at Obrotu Pvt Ltd

Crafted multi-brand strategy for startups and SMEs in food, wellness, and tech sectors. Strategized marketing campaigns and brand voice for brands such as Subway, CAT, Clarks, LIFE IVF facility, Samsung, Zong Telecom, and Hush Puppies. Led rebranding, tone-of-voice definition, and content frameworks for new brand launches. Produced conversion-driven digital content (blogs, social, SEO) and optimized marketing funnels. Wrote strategy briefs and supervised execution of all campaigns for brands managed. Worked on market development, client acquisitions, and performed upselling to existing clients.

Project Manager, Training & Development at Premier DLC (Beaconhouse Group)

Directed government-funded training programs reaching 19,000+ educators across Pakistan. Led content design, visual branding, and public-facing communication for regional initiatives. Built partnerships with global NGOs (USAID, UNICEF, GIZ) to align education impact goals.

Product Manager, CIMA / Marketing Coordinator at Premier DLC

Created marketing collateral and outreach for professional education products. Managed educational brand presence at national conferences and recruitment fairs.

English Department Chair at Lahore Grammar School

Oversaw branding and academic quality for secondary English curriculum. Designed teacher development programs aligned with brand values and experiential learning.

Assistant Conference Manager at Terrapinn Singapore

Built B2B engagement strategies for international investment conferences across Asia. Managed speaker branding, delegate communications, and sponsor positioning.

Best Talent Management Officer at AIESEC Singapore, PakNUS, Political Science Society

Senior Manager Marketing (PR & Communications) at The City School (Head Office)

Led national brand strategy and marketing communications across 150+ campuses, managing a team of 12. Boosted digital engagement and enrolment through targeted campaigns, content, and SEO improvements. Positioned the brands as a premium education provider via PR, outdoor media, and influencer collaborations. Developed new brand architecture for sub-brands, aligning visuals and messaging across print and digital.

Manager Strategy at Obrotu Pvt Ltd

Crafted multi-brand strategy for startups and SMEs in food, wellness, and tech sectors. Strategised marketing campaigns and brand voice for brands such as Subway, CAT, Clarks, LIFE IVF facility, Samsung, Zhong Telecom and Hush Puppies. Led rebranding, tone-of-voice definition, and content framework for new brand launches. Developed new brand architecture for sub-brands, aligning visuals and messaging across print and digital. Developed, measured and tracked critical strategies to drive profitable volume growth through analytical planning and data-driven decisions. Used consumer behaviour, industry, vendor and competitive data to identify key trends, volume drivers, and uncover root causes of performance to optimize marketing investments. Acted as strategic adviser to executive leadership and Board of Directors.

Project Manager, Training & Development at Premier DLC (Beaconhouse Group)

Directed government-funded training programs, reaching 19,000+ educators across Pakistan. Led content design, visual branding, and public-facing communications for regional initiatives. Built partnerships with global NGOs (USAID, UNICEF, GIZ) to align education impact goals.

Product Manager, CIMA / Marketing Coordinator at Premier DLC

Created marketing collateral and outreach for professional education products. Managed educational brand presence at national conferences and recruitment fairs.

English Department Chair at Lahore Grammar School

Oversaw branding and academic quality for secondary English curriculum. Designed teacher development programs aligned with brand values and experiential learning.

Assistant Conference Manager at Terapinn Singapore

Built B2B engagement strategies for international investment conferences across Asia. Managed speaker branding, delegate communications, and sponsor positioning.

Senior Manager Marketing (PR & Communications) at The City School (Head Office)

Led national branding strategy for 150+ campuses; steered PR and communications; elevated digital engagement and audience targeting; managed a 12-person team; developed brand architecture and cross-functional governance to position the organization for sustainable growth.

Project Manager, Training & Development at Premier DLC (Beacon House Group)

Directed government-funded training programs, reaching 19,000+ educators across Pakistan; led content design, visual branding, and public-facing communications for regional initiatives; built partnerships with NGOs (USAID, UNICEF, GIZ) to align education impact goals.

Product Manager, CIMA / Marketing Coordinator at Premier DLC

Created marketing collateral and outreach for professional education products; managed educational brand presence at national conferences and recruitment fairs; supported product launches and market research.

Assistant Conference Manager at TerraPIN Singapore

Built B2B engagement strategies for international investment conferences across Asia; managed speaker branding, delegate communications, and sponsor positioning; contributed to event marketing and outreach.

Product Manager, CIM A / Marketing Coordinator at Premier DLC

Created marketing collateral and outreach for professional education products. Managed education brand presence at national conferences and recruitment fairs, coordinating cross-functional campaigns and stakeholder communication.

Assistant Conference Manager at Terra Pin Singapore

Built B2B engagement strategies for international investment conferences across Asia. Managed speaker branding, delegate communications, and sponsor positioning.