Hana Bajraktarevic

I am a Visual Designer and UX/UI Designer with a strong foundation in Visual Communication, holding both Bachelor’s and Master’s degrees in the field. My work spans digital products, fintech, and marketing, where I focus on transforming complex ideas into clear, intuitive, and human-centered design solutions.

I have experience working across UX/UI design, art direction, and brand systems, including leading the development of design systems, designing digital product experiences, and creating cohesive visual identities across platforms and campaigns. I have also worked in fintech environments, where I contributed to UX/UI design, user research, mentoring junior designers, and cross-functional collaboration with product and engineering teams.

My approach is rooted in “connecting the dots” or, in other words turning fragmented information into structured, meaningful experiences that balance user needs, business goals, and visual clarity.