I'm a strategic, results-driven and hands-on Marketing, Digital & Business Development Director with 15+ years’ experience delivering growth, brand strategy, and commercial transformation across sport, fitness, and corporate sectors. I have a proven track record in scaling brands, leading cross-functional teams, and executing high-impact campaigns that drive ROI. I'm the founder of an award-nominated fitness business and a consultant specializing in rugby marketing, partnerships, and brand activations, with expertise spanning CRM, SEO, paid media, content, sponsorship, and stakeholder engagement. I'm comfortable in both start-up and enterprise environments, with a strong focus on innovation, performance, and collaboration. I've represented Lebanon at the international rugby level, and I was a professional with Worcester Warriors and Bristol Bears, with experience as a team manager.

Hannah Al-Khaldi

PRO

I'm a strategic, results-driven and hands-on Marketing, Digital & Business Development Director with 15+ years’ experience delivering growth, brand strategy, and commercial transformation across sport, fitness, and corporate sectors. I have a proven track record in scaling brands, leading cross-functional teams, and executing high-impact campaigns that drive ROI. I'm the founder of an award-nominated fitness business and a consultant specializing in rugby marketing, partnerships, and brand activations, with expertise spanning CRM, SEO, paid media, content, sponsorship, and stakeholder engagement. I'm comfortable in both start-up and enterprise environments, with a strong focus on innovation, performance, and collaboration. I've represented Lebanon at the international rugby level, and I was a professional with Worcester Warriors and Bristol Bears, with experience as a team manager.

Available to hire

I’m a strategic, results-driven and hands-on Marketing, Digital & Business Development Director with 15+ years’ experience delivering growth, brand strategy, and commercial transformation across sport, fitness, and corporate sectors. I have a proven track record in scaling brands, leading cross-functional teams, and executing high-impact campaigns that drive ROI. I’m the founder of an award-nominated fitness business and a consultant specializing in rugby marketing, partnerships, and brand activations, with expertise spanning CRM, SEO, paid media, content, sponsorship, and stakeholder engagement.

I’m comfortable in both start-up and enterprise environments, with a strong focus on innovation, performance, and collaboration. I’ve represented Lebanon at the international rugby level, and I was a professional with Worcester Warriors and Bristol Bears, with experience as a team manager.

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Language

English
Fluent
Arabic
Intermediate

Work Experience

Founder & Managing Director at HYPE Fitness
October 1, 2010 - Present
Founded HYPE Fitness and grew it into a thriving studio with 150+ active members and a 20+ person team. Led brand development, digital marketing, events, partnerships, and operational systems to support scalable growth and a strong community presence.
Head of Digital Marketing at Martin James Foundation
November 1, 2022 - Present
Led integrated digital marketing across Martin James Foundation, EPIC Young Entrepreneur Programme, FosterTalk, and FosterLine. Drove brand visibility, growth initiatives, and stakeholder engagement, aligning marketing with organizational objectives.
Marketing Manager at Martin James Group
February 1, 2022 - November 1, 2022
Led growth marketing and business development for multiple brands within the group, coordinating CRM, SEO, email, paid media, and content initiatives. Supported cross-brand campaigns including a prominent rugby-related project for Worcester Warriors.
Business Development & Marketing Consultant at AK Digital Marketing
November 1, 2020 - February 1, 2022
Advised on growth and marketing strategy for various clients; led the Worcester Warriors project, managing CRM integration, SEO, content, sponsorships, and stakeholder engagement. Built a scalable, data-driven marketing framework.
Women's Rugby Manager at Lebanon Rugby Union Federation
March 1, 2018 - November 1, 2021
Led domestic and international women’s rugby operations, coordinating events, training camps, and national team activities. Represented Lebanon in Asia Rugby Championship 7s competitions and managed related logistics and stakeholder relationships.

Education

BSc Neuroscience at University of Sussex
September 1, 2005 - June 30, 2008
Postgraduate Medicine at St George's, University of London
September 1, 2009 - June 30, 2013

Qualifications

Power MBA: Digital Marketing Global & Specialisations
January 1, 2023 - December 31, 2025
Fundamentals of Digital Marketing: Google Ads Display Certification
January 1, 2021 - December 31, 2021
Level 3 Women in Leadership
January 1, 2023 - December 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Retail