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I’m a social media and brand marketing leader who has spent my career helping brands find their voice and grow it at scale. I’ve led social strategy and insights work for brands like CapCut, TikTok Shop, Spotify, and UNIQLO Global through agency partnerships, translating cultural trends, community behavior, and performance data into strategies teams can actually use. Before working at agencies, I ran in-house social programs, managing everything from content calendars and influencer campaigns to end-to-end storytelling. That mix of hands-on execution and big-picture strategy allows me to see how ideas move from concept to system, how creative becomes consistent, and how content drives real results.…I’m a social media and brand marketing leader who has spent my career helping brands find their voice and grow it at scale. I’ve led social strategy and insights work for brands like CapCut, TikTok Shop, Spotify, and UNIQLO Global through agency partnerships, translating cultural trends, community behavior, and performance data into strategies teams can actually use. Before working at agencies, I ran in-house social programs, managing everything from content calendars and influencer campaigns to end-to-end storytelling. That mix of hands-on execution and big-picture strategy allows me to see how ideas move from concept to system, how creative becomes consistent, and how content drives real results.

Hannah Ferguson

PRO

Brand Strategist, Marketing Strategist, Social Media Manager, +7

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I’m a social media and brand marketing leader who has spent my career helping brands find their voice and grow it at scale. I’ve led social strategy and insights work for brands like CapCut, TikTok Shop, Spotify, and UNIQLO Global through agency partnerships, translating cultural trends, community behavior, and performance data into strategies teams can actually use. Before working at agencies, I ran in-house social programs, managing everything from content calendars and influencer campaigns to end-to-end storytelling. That mix of hands-on execution and big-picture strategy allows me to see how ideas move from concept to system, how creative becomes consistent, and how content drives real results.…I’m a social media and brand marketing leader who has spent my career helping brands find their voice and grow it at scale. I’ve led social strategy and insights work for brands like CapCut, TikTok Shop, Spotify, and UNIQLO Global through agency partnerships, translating cultural trends, community behavior, and performance data into strategies teams can actually use. Before working at agencies, I ran in-house social programs, managing everything from content calendars and influencer campaigns to end-to-end storytelling. That mix of hands-on execution and big-picture strategy allows me to see how ideas move from concept to system, how creative becomes consistent, and how content drives real results.

Available to hire

New York, United States

I’m a social media and brand marketing leader who has spent my career helping brands find their voice and grow it at scale. I’ve led social strategy and insights work for brands like CapCut, TikTok Shop, Spotify, and UNIQLO Global through agency partnerships, translating cultural trends, community behavior, and performance data into strategies teams can actually use. Before working at agencies, I ran in-house social programs, managing everything from content calendars and influencer campaigns to end-to-end storytelling. That mix of hands-on execution and big-picture strategy allows me to see how ideas move from concept to system, how creative becomes consistent, and how content drives real results.