Hannah Marianne Mansaray

Develop strategic communications plans for consumer and political clients, aligning messaging with audience needs, brand positioning, and organizational objectives. Conduct target audience research and analysis to identify needs, cultural trends, and opportunities for more effective communications. Build content strategies and create engaging content across social and digital channels, ensuring consistency with client positioning and narrative. Support PR and earned media activity by identifying opportunities to strengthen visibility, credibility, and audience reach. Plan and distribute newsletters and develop targeted communications to engage audiences and support broader brand and campaign objectives.

Conducted structured research across 11 German cities, assessing 86 indicators related to urban wellbeing and quality of life. Compiled, analyzed, and synthesized research findings for the 2025 Happy City Report, with results subsequently featured in Bild.

Developed and executed multi-channel communications strategies across multiple sectors, translating complex briefs into clear, audience-appropriate messaging. Analyzed platform trends and audience behavior to develop culturally relevant content strategies that drove measurable engagement across channels. Built a client’s digital presence from inception, growing an engaged audience through strategic content planning and storytelling. Managed reputational risk for a client under public scrutiny by drafting rapid-response communications while maintaining a consistent brand narrative. Served as primary client contact, producing regular strategic reports and translating performance data into actionable communications recommendations.