I had the opportunity to work with Fairtrade on an immersive campaign space for Glastonbury Festival, bringing the #choosefairtrade message into a highly visible cultural setting.

The project focused on translating Fairtrade’s mission into a format that felt relevant within the energy and visual language of the festival. Drawing inspiration from iconic music poster culture, the space combined bold, expressive graphics with real farmer stories to create moments of both engagement and reflection.

Working across graphic and spatial design, the outcome was a visually impactful installation that connected audiences with the people behind the products, positioning Fairtrade’s message in a way that felt both meaningful and culturally aligned.

Designed at PaperDog Ltd.

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I developed a brand identity and digital product guide for a trading mentor, with the aim of creating a system that feels clear, professional, and accessible to a broad audience. The brand needed to balance the analytical nature of trading with a modern, approachable visual language that could support both beginners and more experienced traders.

At the same time, the identity had to extend beyond branding alone, supporting the creation of an educational resource designed to introduce key trading concepts ahead of one-to-one mentorship sessions. The goal was to bring structure and clarity to a complex subject, while maintaining engagement through design.

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I collaborated with MAKE IT London on the creation of a series of pitch decks and social assets designed to promote their creative spaces and services. Working from supplied copy and a creative brief, I developed presentation decks from the ground up that communicated the brand’s offering to both potential clients and landlords, supporting their expansion into new creative spaces across the country.

Alongside the deck design, I created a range of static and motion-led social assets tailored to audiences within the creative industry, including designers, musicians, photographers, and emerging creative businesses. The project focused on translating MAKE IT London’s vision into a clean, contemporary visual language that felt culturally aligned with the creative communities they cater to, helping position their spaces as flexible environments built for collaboration, production, and creative growth.

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This project explored the concept of space; physical, metaphorical, and conceptual, and how it can be visually represented through typography.

I focused my exploration on the conceptual space of free speech. My research was inspired by contemporary debates, particularly how public figures navigate the boundaries of expression. At the time, ongoing debates surrounding statements made by well-known personalities led me to examine both historical and present-day perspectives on free speech. Through this research, I recognised that language evolves alongside society, with interpretations changing over time. This highlighted the complexity of the subject, as opinions shift depending on context.

My visual outcome delves into the evolution of free speech, visualising both its power and the diversity of opinions it generates. I incorporated negative space to symbolise the concept of ‘white,’ allowing absence to convey meaning within the composition. Repetition played a key role, illustrating the overwhelming ‘noise’ that forms when many voices interact in public debate.

To further reinforce this theme, I placed words over mouths, creating a visual metaphor for the tension between expression and restraint. This element suggests that, in certain contexts, speech may be censored, self-restrained, or silenced due to its potential to offend. Through this design approach, I aimed to create a piece that not only acknowledges the significance of free speech but also encourages viewers to consider its complexities and the responsibility that comes with it.

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I worked with Mori&Co., a financial firm catering to high-net-worth individuals, entrepreneurs, and private clients, to develop a brand identity that reflects its positioning and audience.

In a sector where many brands lean heavily on tradition and often feel visually similar, the challenge was to create something more refined and distinctive. The identity needed to convey trust and stability, while also capturing a sense of progression and long-term ambition.

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I had the opportunity to develop the brand identity for PS Talent Consulting, a recruitment firm focused on building meaningful connections between clients and candidates.

The aim was to create a brand that feels clear, credible, and forward-thinking, something that stands apart in a competitive industry often defined by generic visual language. The identity needed to reflect not just recruitment, but the idea of long-term partnerships and growth.

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