Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns. I excel at building and leading high-performing teams, translating ambiguous ideas into actionable programs, and relentlessly measuring ROI to move business metrics forward. As a natural collaborator and storyteller, I thrive on turning ideas into action and guiding cross-functional teams to new levels of success. I enjoy mentoring others, experimenting with new channels, and applying a blend of creativity and analytics to win customers and strengthen brands.…I'm Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns. I excel at building and leading high-performing teams, translating ambiguous ideas into actionable programs, and relentlessly measuring ROI to move business metrics forward. As a natural collaborator and storyteller, I thrive on turning ideas into action and guiding cross-functional teams to new levels of success. I enjoy mentoring others, experimenting with new channels, and applying a blend of creativity and analytics to win customers and strengthen brands.

Hannah Widell

Performance Marketer, Growth Marketer, Digital Marketer, +7





I'm Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns. I excel at building and leading high-performing teams, translating ambiguous ideas into actionable programs, and relentlessly measuring ROI to move business metrics forward. As a natural collaborator and storyteller, I thrive on turning ideas into action and guiding cross-functional teams to new levels of success. I enjoy mentoring others, experimenting with new channels, and applying a blend of creativity and analytics to win customers and strengthen brands.…I'm Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns. I excel at building and leading high-performing teams, translating ambiguous ideas into actionable programs, and relentlessly measuring ROI to move business metrics forward. As a natural collaborator and storyteller, I thrive on turning ideas into action and guiding cross-functional teams to new levels of success. I enjoy mentoring others, experimenting with new channels, and applying a blend of creativity and analytics to win customers and strengthen brands.

Available to hire

I’m Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns. I excel at building and leading high-performing teams, translating ambiguous ideas into actionable programs, and relentlessly measuring ROI to move business metrics forward.

As a natural collaborator and storyteller, I thrive on turning ideas into action and guiding cross-functional teams to new levels of success. I enjoy mentoring others, experimenting with new channels, and applying a blend of creativity and analytics to win customers and strengthen brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Director of Performance Marketing at SubjectWell

December 1, 2020 - January 1, 2025

Vision and bring to life strategies and programs that attract, nurture and convert leads across the entire customer journey. Owns digital marketing management, including lead generation, SEM/SEO, email marketing and programs to drive revenue.

Director of Digital Strategy at Edina Realty Home Services

February 1, 2019 - December 1, 2020

Drove website traffic through managed paid and organic search programs, social advertising and digital media. Increased vertical-specific program leads YoY; initiated new lead generation and nurturing campaigns; managed CRM programs; led CRO and analytics; implemented marketing automation and email marketing; planned and executed monthly social media campaigns; grew lead opportunities and conversions.

Digital Marketing Manager at Edina Realty Home Services

February 1, 2016 - February 1, 2019

Manager of digital marketing programs, including search (organic and paid), email marketing, social advertising, analytics, conversion rate optimization and lead generation efforts. Created and implemented strategic digital marketing campaigns to grow visibility, improve conversion rates and increase lead volume for the company and our agents.

Digital Marketing Specialist at Lumitechnologies (formerly IML)

September 1, 2011 - February 1, 2016

Managed digital marketing programs and content strategy. Led guest blogging partnerships, content development across multiple sites, and CMS management. Implemented and managed CRM workflows, website re-designs, and print/material production. Coordinated event logistics and maintained brand consistency across assets.

Performance Marketing Expert & Fractional Marketer | Founder at Digidell Direction

July 1, 2024 - Present

Online ads, no bullsh*t. I create and manage social and search ads that actually convert, without all the big agency BS. Let me help your consumer-facing businesses drive leads and growth through effective marketing strategy, social and search advertising, optimization, lead magnets and more.