Hannah Widell

Available to hire

I'm Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns.

About

I’m Hannah Widell, a strategic digital marketing leader with 16+ years of experience driving growth through data-driven decision making and innovative, high-impact campaigns. I excel at building and leading high-performing teams, translating ambiguous ideas into actionable programs, and relentlessly measuring ROI to move business metrics forward.

As a natural collaborator and storyteller, I thrive on turning ideas into action and guiding cross-functional teams to new levels of success. I enjoy mentoring others, experimenting with new channels, and applying a blend of creativity and analytics to win customers and strengthen brands.

  • 15 years' experience
  • Joined March 2026

Languages

  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Real Estate & Construction
  • Software & Internet
  • Healthcare

Work experience· 5 roles

Performance Marketing Expert & Fractional Marketer | Founder · Digidell DirectionJul 2024 – Present · 2 yrs 5 mos

Online ads, no bullsh*t. I create and manage social and search ads that actually convert, without all the big agency BS. Let me help your consumer-facing businesses drive leads and growth through effective marketing strategy, social and search advertising, optimization, lead magnets and more.

Director of Performance Marketing · SubjectWellDec 2020 – Jan 2025 · 4 yrs 2 mos

Vision and bring to life strategies and programs that attract, nurture and convert leads across the entire customer journey. Owns digital marketing management, including lead generation, SEM/SEO, email marketing and programs to drive revenue.

Director of Digital Strategy · Edina Realty Home ServicesFeb 2019 – Dec 2020 · 1 yr 11 mos

Drove website traffic through managed paid and organic search programs, social advertising and digital media. Increased vertical-specific program leads YoY; initiated new lead generation and nurturing campaigns; managed CRM programs; led CRO and analytics; implemented marketing automation and email marketing; planned and executed monthly social media campaigns; grew lead opportunities and conversions.

Digital Marketing Manager · Edina Realty Home ServicesFeb 2016 – Feb 2019 · 3 yrs 1 mo
Digital Marketing Specialist · Lumitechnologies (formerly IML)Sep 2011 – Feb 2016 · 4 yrs 6 mos

Education

Bachelor of Science · The University of Kansas – William Allen White School of Journalism and Mass Communications2024 – 2026

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