Social media and content manager with 4+ years' experience creating, managing and growing brand communities across social, email and web. Experienced in content strategy, community management, social reporting and end to end content production. Proven track record delivering high performing campaigns, reactive content and audience growth for global brands including Elvie, Flo Health, Arla and Lavazza.

Hannah Winfield

Social media and content manager with 4+ years' experience creating, managing and growing brand communities across social, email and web. Experienced in content strategy, community management, social reporting and end to end content production. Proven track record delivering high performing campaigns, reactive content and audience growth for global brands including Elvie, Flo Health, Arla and Lavazza.

Available to hire

Social media and content manager with 4+ years’ experience creating, managing and growing brand communities across social, email and web. Experienced in content strategy, community management, social reporting and end to end content production. Proven track record delivering high performing campaigns, reactive content and audience growth for global brands including Elvie, Flo Health, Arla and Lavazza.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Senior Content Creator at The Social Shepherd
January 1, 2026 - June 1, 2026
Led social content strategy for Lavazza Wimbledon and ASCO partnerships; developed campaign concepts, shoot-day planning, and end-to-end content production; collaborated with clients, creatives, and production teams to deliver content supporting brand activations and sponsorships.
Content & Community Executive (Global Scope) at Elvie
May 1, 2023 - April 1, 2025
Led global social content strategy and production, managed social channels, produced weekly reports, collaborated with CRM, grew email engagement, and spearheaded influencer partnerships while supporting brand activations and campaigns.

Education

BA (Hons) Art & Design at Birmingham City University
January 11, 2030 - June 29, 2026

Qualifications

BA (Hons) Art & Design - 2:1
January 11, 2030 - June 29, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services