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I’m a product designer who operates at the intersection of UX, growth, and systems thinking—leading end-to-end design for AI-driven products from early concept to scaled experiences. At BeFreed, I revamped the core product by redefining information architecture, optimizing user journeys, and building scalable design systems across platforms, using insights from user research, A/B testing, and product data to drive real impact on engagement and revenue. What really sets me apart is that I don’t just design interfaces—I think like a builder: I move fast with rapid prototyping and vibe coding, work closely with founders and engineers, and focus on turning complex workflows into intuitive, high-impact product experiences that actually move the business forward.…I’m a product designer who operates at the intersection of UX, growth, and systems thinking—leading end-to-end design for AI-driven products from early concept to scaled experiences. At BeFreed, I revamped the core product by redefining information architecture, optimizing user journeys, and building scalable design systems across platforms, using insights from user research, A/B testing, and product data to drive real impact on engagement and revenue. What really sets me apart is that I don’t just design interfaces—I think like a builder: I move fast with rapid prototyping and vibe coding, work closely with founders and engineers, and focus on turning complex workflows into intuitive, high-impact product experiences that actually move the business forward.

Hanzhen Zhao

Product Designer, UI Designer, UX Designer, +2

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I’m a product designer who operates at the intersection of UX, growth, and systems thinking—leading end-to-end design for AI-driven products from early concept to scaled experiences. At BeFreed, I revamped the core product by redefining information architecture, optimizing user journeys, and building scalable design systems across platforms, using insights from user research, A/B testing, and product data to drive real impact on engagement and revenue. What really sets me apart is that I don’t just design interfaces—I think like a builder: I move fast with rapid prototyping and vibe coding, work closely with founders and engineers, and focus on turning complex workflows into intuitive, high-impact product experiences that actually move the business forward.…I’m a product designer who operates at the intersection of UX, growth, and systems thinking—leading end-to-end design for AI-driven products from early concept to scaled experiences. At BeFreed, I revamped the core product by redefining information architecture, optimizing user journeys, and building scalable design systems across platforms, using insights from user research, A/B testing, and product data to drive real impact on engagement and revenue. What really sets me apart is that I don’t just design interfaces—I think like a builder: I move fast with rapid prototyping and vibe coding, work closely with founders and engineers, and focus on turning complex workflows into intuitive, high-impact product experiences that actually move the business forward.

Available to hire

I’m a product designer who operates at the intersection of UX, growth, and systems thinking—leading end-to-end design for AI-driven products from early concept to scaled experiences. At BeFreed, I revamped the core product by redefining information architecture, optimizing user journeys, and building scalable design systems across platforms, using insights from user research, A/B testing, and product data to drive real impact on engagement and revenue. What really sets me apart is that I don’t just design interfaces—I think like a builder: I move fast with rapid prototyping and vibe coding, work closely with founders and engineers, and focus on turning complex workflows into intuitive, high-impact product experiences that actually move the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Lead Product Designer at BeFreed

October 1, 2025 - Present

Led the end-to-end revamp of an AI-powered personalized learning platform, redefining information architecture, core user journeys, and scalable design systems across iOS, Android, and Web. Synthesized insights from 30+ user interviews and leveraged product data, A/B testing, and experimentation to inform design decisions, driving measurable improvements in engagement, retention, and revenue. Collaborated with founders and growth teams to iterate on product direction and strengthen product-market fit, contributing to Product Hunt #2 launch and App Store Education Top 100 ranking. Integrated rapid prototyping workflows, including vibe coding for motion and interaction design, to accelerate iteration speed and elevate product experience.

Product Designer & Lead Web Designer at VSDesign

August 1, 2024 - October 1, 2025

Led product design for a document automation platform powered by AI, optimizing IA, user flows, and building a scalable design system to support cross-domain workflows. Designed form-based workflows with editing interfaces, upload management, and edge case handling. Delivered interactive prototypes, video demos, and an investor pitch deck to support product launch and fundraising. Streamlined legal case handling from 50 hours to 30 minutes, achieving 100× speed and 99.2% cost reduction. Additionally, designed and directed the strategy, visual direction, and motion for multiple 0–1 responsive websites across creative, academic, and investment sectors. Built the agency site in Framer with a CMS managing 100+ artworks and 80+ artists, driving 4.2k+ monthly impressions and a 39% return visitor rate.

Product Designer at Walnut AI

September 1, 2024 - February 1, 2025

End-to-end design of a dual-sided AI-powered event platform, giving hosts full control over event creation, attendee curation, and data analytics, while delivering a smarter, personalized networking experience for attendees. Designed core features including AI writing assistance, agenda generation, and smart search, transforming fragmented workflows into clear, actionable experiences. Also created a conversational AI Companion app, enabling users to save notes, links, and insights, and receive contextual, goal-aligned recommendations, supporting long-term professional growth through personalized dialogue. Built a scalable design system using atomic principles and tokens, and delivered PRDs and user testing playbooks to align cross-functional teams.

Founding Product Designer at LePal.ai

May 1, 2024 - September 1, 2024

Led the 0–1 experience and visual strategy of a gamified AI Companion app, defining product language from concept to launch. Designed 10+ core features, including conversational AI chat, guided journals, emotion tracking, referral incentives, and a gamified growth system. Collaborated with founders and engineers in agile sprints to ship a live iOS app. Attracted 2k+ waitlist signups and 1k+ beta users, supporting early traction and fundraising. Built a scalable design system and delivered PRDs and testing playbooks to align cross-functional teams.

Freelance Product Designer at Behavior Tally

June 1, 2024 - July 1, 2024

Designed a role-based B2B SaaS dashboard, streamlining behavior data collection and analysis for ABA professionals. Simplified session tracking workflows, reducing cognitive load and enhancing real-time decision-making. Developed key UI flows tailored to different user roles, and collaborated closely with the founders to align design strategy with user needs.

UX/UI Designer at SCADpro Design Studio (Deloitte SCAD Rapid Implementation Studio)

January 1, 2022 - September 1, 2023

Led UX design for Deloitte’s internal intranet, streamlining asset access workflows and improving employee collaboration. Delivered high-fidelity prototypes that were directly implemented into the final SharePoint deployment. Additionally supported Google Android Trust UX collaboration, and Deloitte GPS for Situational Awareness dashboards, shaping visual guidelines and improving clarity under time-critical conditions.