Haojun Ma
Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams.
About
Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams. I specialize in brand architecture from 0 to 1, modular website systems designed in Figma, and orchestrating large-scale international exhibitions. I don’t design for aesthetics alone—my work aligns visual strategies with business metrics to build brand equity and drive premium positioning in e-commerce.
I’m a collaborative, cross-functional leader who speaks product, operations, and supply chain. I actively integrate AI tools (Gemini, ChatGPT, Midjourney) into daily pipelines to scale productivity without compromising quality, and I pride myself on turning abstract concepts into tangible commercial value. I aim to create standardized workflows, mentor talent, and deliver measurable growth through creative leadership and disciplined execution.
- 4 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
- Education
Work experience· 9 roles
Spearheaded the architecture and deployment of a modular PDP component system in Figma for ELFBAR and LOST MARY. Standardized the design language into a cohesive component ecosystem, enabling rapid layout assembly. Streamlined handoff to development, reducing overall time by 40% and achieving 90% adoption across the creative team, significantly scaling production efficiency while maintaining brand consistency.
Directed end-to-end creative strategy and experiential design for tier-1 global brands at the World Vape Show in Dubai. Managed a multimillion-dollar budget across a multi-month development lifecycle. Led full-funnel execution from concept to on-site build, delivering a premium brand presence under tight timelines and elevating international brand equity, driving high-value B2B conversions and distributor acquisition.
Led a global brand identity consolidation to address fragmentation from rapid overseas expansion. Developed a rigorous global Brand VI Manual (naming conventions, color theory, iconography, asset application) and optimized cross-border workflows, reducing errors and accelerating collaboration across decentralized teams. Delivered a refreshed corporate narrative to align internal culture and external brand presence for 1,000+ employees.
Education· 6
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