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Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams. I specialize in brand architecture from 0 to 1, modular website systems designed in Figma, and orchestrating large-scale international exhibitions. I don’t design for aesthetics alone—my work aligns visual strategies with business metrics to build brand equity and drive premium positioning in e-commerce. I’m a collaborative, cross-functional leader who speaks product, operations, and supply chain. I actively integrate AI tools (Gemini, ChatGPT, Midjourney) into daily pipelines to scale productivity without compromising quality, and I pride myself on turning abstract concepts into tangible commercial value. I aim to create standardized workflows, mentor talent, and deliver measurable growth through creative leadership and disciplined execution.…Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams. I specialize in brand architecture from 0 to 1, modular website systems designed in Figma, and orchestrating large-scale international exhibitions. I don’t design for aesthetics alone—my work aligns visual strategies with business metrics to build brand equity and drive premium positioning in e-commerce. I’m a collaborative, cross-functional leader who speaks product, operations, and supply chain. I actively integrate AI tools (Gemini, ChatGPT, Midjourney) into daily pipelines to scale productivity without compromising quality, and I pride myself on turning abstract concepts into tangible commercial value. I aim to create standardized workflows, mentor talent, and deliver measurable growth through creative leadership and disciplined execution.

Haojun Ma

Graphic Designer, Brand Designer, Creative Director, +2

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Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams. I specialize in brand architecture from 0 to 1, modular website systems designed in Figma, and orchestrating large-scale international exhibitions. I don’t design for aesthetics alone—my work aligns visual strategies with business metrics to build brand equity and drive premium positioning in e-commerce. I’m a collaborative, cross-functional leader who speaks product, operations, and supply chain. I actively integrate AI tools (Gemini, ChatGPT, Midjourney) into daily pipelines to scale productivity without compromising quality, and I pride myself on turning abstract concepts into tangible commercial value. I aim to create standardized workflows, mentor talent, and deliver measurable growth through creative leadership and disciplined execution.…Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams. I specialize in brand architecture from 0 to 1, modular website systems designed in Figma, and orchestrating large-scale international exhibitions. I don’t design for aesthetics alone—my work aligns visual strategies with business metrics to build brand equity and drive premium positioning in e-commerce. I’m a collaborative, cross-functional leader who speaks product, operations, and supply chain. I actively integrate AI tools (Gemini, ChatGPT, Midjourney) into daily pipelines to scale productivity without compromising quality, and I pride myself on turning abstract concepts into tangible commercial value. I aim to create standardized workflows, mentor talent, and deliver measurable growth through creative leadership and disciplined execution.

Available to hire

Hi, I’m Haojun Ma. I’m a Senior Visual Designer & Creative Lead with 8 years of experience, including 2 years leading and scaling creative teams. I specialize in brand architecture from 0 to 1, modular website systems designed in Figma, and orchestrating large-scale international exhibitions. I don’t design for aesthetics alone—my work aligns visual strategies with business metrics to build brand equity and drive premium positioning in e-commerce.

I’m a collaborative, cross-functional leader who speaks product, operations, and supply chain. I actively integrate AI tools (Gemini, ChatGPT, Midjourney) into daily pipelines to scale productivity without compromising quality, and I pride myself on turning abstract concepts into tangible commercial value. I aim to create standardized workflows, mentor talent, and deliver measurable growth through creative leadership and disciplined execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Visual Designer at Heaven Gifts

April 1, 2024 - March 31, 2026

Led visual design and brand system development across Heaven Gifts and related sub-brands; contributed to modular PDP components, global VI alignment, and cross-functional collaboration to drive e-commerce growth and premium positioning.

Graphic Design Lead at YN Architects Design

April 1, 2022 - March 31, 2024

Established design standards and workflows, mentored design talent, and aligned visual strategy with business goals. Scaled cross-border design collaboration to improve output efficiency and brand consistency.

Graphic Designer at There was no coffee

December 1, 2021 - February 28, 2022

Created branding assets, digital collateral, and marketing visuals for a boutique coffee space, ensuring cohesive storytelling and visual identity.

Product Detail Page (PDP) Figma Design System at Heaven Gifts

July 1, 2025 - October 31, 2025

Spearheaded the architecture and deployment of a modular PDP component system in Figma for ELFBAR and LOST MARY. Standardized the design language into a cohesive component ecosystem, enabling rapid layout assembly. Streamlined handoff to development, reducing overall time by 40% and achieving 90% adoption across the creative team, significantly scaling production efficiency while maintaining brand consistency.

Creative Director (Dubai Global Vape Exhibition) – Master Campaign at Heaven Gifts / ELFBAR & LOST MARY

March 1, 2025 - June 30, 2025

Directed end-to-end creative strategy and experiential design for tier-1 global brands at the World Vape Show in Dubai. Managed a multimillion-dollar budget across a multi-month development lifecycle. Led full-funnel execution from concept to on-site build, delivering a premium brand presence under tight timelines and elevating international brand equity, driving high-value B2B conversions and distributor acquisition.

Brand Designer at Heaven Gifts

October 1, 2024 - December 31, 2024

Led a global brand identity consolidation to address fragmentation from rapid overseas expansion. Developed a rigorous global Brand VI Manual (naming conventions, color theory, iconography, asset application) and optimized cross-border workflows, reducing errors and accelerating collaboration across decentralized teams. Delivered a refreshed corporate narrative to align internal culture and external brand presence for 1,000+ employees.

Product Designer / Digital Product Designer at ELFBAR / EB JOY

April 1, 2024 - May 31, 2024

Guided digital product design and web deployment for EB JOY, a lifestyle-oriented sub-brand of ELFBAR. Translated lifestyle brand strategy into a responsive digital experience, expanding the brand ecosystem beyond a product focus and supporting a premium demographic.

Brand Designer at FORT DA

December 1, 2022 - January 31, 2023

Developed the complete visual identity and brand story for a premium coffee & art space. Anchored the concept in Freudian theory and used architectural Gestalt principles (the square) to balance sophistication with historical craft. Delivered a cohesive visual system across print and environmental Design.

Graphic Designer at Heaven Gifts

April 1, 2024 - April 1, 2024

Collaborated on multiple branding and marketing initiatives, contributing to visual systems and collateral across online and offline channels for international markets.