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I am a Digital Marketing Professional with over 5 years of experience developing and executing cross-functional marketing initiatives across B2B, B2C and D2C brands. I scaled fluently to 50,000 learners worldwide with a $0.30 CAC through an organic-first strategy. With a proven track record, I specialise in working with startups and SMEs, blending strategic planning with hands-on execution across content, community, and lifecycle marketing.…I am a Digital Marketing Professional with over 5 years of experience developing and executing cross-functional marketing initiatives across B2B, B2C and D2C brands. I scaled fluently to 50,000 learners worldwide with a $0.30 CAC through an organic-first strategy. With a proven track record, I specialise in working with startups and SMEs, blending strategic planning with hands-on execution across content, community, and lifecycle marketing.

Hardeep Singh Kondal

Digital Marketer, Marketing Strategist, Content Creator, +5

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I am a Digital Marketing Professional with over 5 years of experience developing and executing cross-functional marketing initiatives across B2B, B2C and D2C brands. I scaled fluently to 50,000 learners worldwide with a $0.30 CAC through an organic-first strategy. With a proven track record, I specialise in working with startups and SMEs, blending strategic planning with hands-on execution across content, community, and lifecycle marketing.…I am a Digital Marketing Professional with over 5 years of experience developing and executing cross-functional marketing initiatives across B2B, B2C and D2C brands. I scaled fluently to 50,000 learners worldwide with a $0.30 CAC through an organic-first strategy. With a proven track record, I specialise in working with startups and SMEs, blending strategic planning with hands-on execution across content, community, and lifecycle marketing.

Available to hire

I am a Digital Marketing Professional with over 5 years of experience developing and executing cross-functional marketing initiatives across B2B, B2C and D2C brands.

I scaled fluently to 50,000 learners worldwide with a $0.30 CAC through an organic-first strategy. With a proven track record, I specialise in working with startups and SMEs, blending strategic planning with hands-on execution across content, community, and lifecycle marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Panjabi, Punjabi

Fluent

Hindi

Intermediate

Work Experience

Head of Marketing at Fluently

July 1, 2024 - Present

Leading marketing strategy and execution for a startup, focusing on D2C and EdTech. Architected go-to-market plan for the app re-launch, identifying TikTok as the primary acquisition channel based on audience analysis. Delivered an organic-first growth program that achieved 50,000+ active learners with CAC of $0.30, reducing reliance on paid channels. Scaled TikTok from zero to 5.5M+ views and 7,500+ followers in five months, establishing it as the company's most efficient growth channel with 35% MoM growth. Owned end-to-end acquisition strategy (content, organic growth, lifecycle marketing) while collaborating with founders to achieve product-market fit and prioritize features using engagement data.

Digital Marketing Director (B2C) at Fluently

July 1, 2024 - Present

Developed and implemented a comprehensive marketing strategy to drive growth and customer satisfaction, creating effective feedback loops. Led product roadmap development and prioritised product areas for development. Led content creation to capture audience attention and generate leads. Reported campaign performance to stakeholders.

Digital Marketing Executive at Aptem Ltd

March 1, 2021 - July 1, 2024

Drove growth through inbound marketing and content leadership. Doubled website traffic from 50,000 to 100,000+ monthly visitors over 24 months via landing page optimization, technical SEO, and content (articles, case studies, eBooks). Led communications to 50,000+ customers with key stakeholders to produce thought leadership content, improving engagement and retention. Authored sector-focused eBooks and case studies for Higher/Further Education institutions. Built and optimized complex email automation journeys using Salesforce and Pardot, maintaining 15%+ open rates with strong CTR. Supported GA4 implementation and performance reporting, improving rankings and campaign impact. Grew social channels to enhance brand authority. Delivered end-to-end web inbound programs with 150–200 live attendees and peak registrations of 700+.

Social Media Community Builder and Volunteer (B2C) at 8BillionMinds

March 1, 2021 - July 1, 2024

Strategic digital marketing planner and community builder; grew social media followers by approximately 25% in the first six months. Led website testing, identified bugs, hosted feedback forums, and provided product development feedback. Contributed to sponsorship pitches with SWOT and competitor analysis and helped assemble the presentation deck.

Digital Marketing Strategist & Community Builder at 8 Billion Minds

November 1, 2020 - December 1, 2021

Supported early-stage brand growth, contributing to over 25% follower growth within six months. Conducted competitor analysis and SWOT research to support sponsorship pitches. Facilitated website testing, hosted live feedback forums, and collated user feedback to inform product development.

Customer Advisor at Tesco

January 1, 2016 - January 1, 2021

Provided excellent customer service, resolving inquiries and concerns to ensure a positive shopping experience. Assisted with stock management and organized displays.

Christmas Sorting Operative at Royal Mail

January 1, 2015 - December 31, 2016

Efficiently sorted and handled high volumes of mail and parcels during the Christmas periods; ensured accurate and timely processing to meet delivery deadlines; served as shift lead.

Digital Marketing Executive (B2B) at Aptem Ltd

March 1, 2011 - July 1, 2024

Increased website traffic by 100% through CMS management (WordPress, Elementor Pro), landing page design and optimization, supported SEO, and content updates, growing active users from 50,000 to over 100,000 over three years. Led high-conversion email automation with Salesforce/Pardot campaigns, achieving a 15% open rate across segments. Produced monthly newsletters in collaboration with COO, CMO, and CPO. Implemented data-driven SEO and GA4, enhanced rankings and conversions. Built social media presence and established thought leadership. Orchestrated end-to-end webinars with 150-200 attendees and peak registrations around 700.