I develop short-form content systems for founders and brands: creative angles, scroll-stopping hooks, spoken-word scripts, storytelling structures, filming guidance, and performance-led iteration. My strength is turning complex ideas into clear, memorable content without flattening the speaker’s real voice. I have built owned AI-assisted narrative and advertising projects across founder-style thought leadership, product storytelling, fashion, and lifestyle content. These projects required concept development, scripts, hooks, storyboards, platform adaptation, continuity control, and rigorous quality review. I work best as a thinking partner—extracting the strongest idea from unstructured notes, challenging what is generic, and shaping the final script so it sounds natural when spoken. I prefer to prove fit through tailored samples, honest positioning, and a transparent process.

Hardik Jethva

I develop short-form content systems for founders and brands: creative angles, scroll-stopping hooks, spoken-word scripts, storytelling structures, filming guidance, and performance-led iteration. My strength is turning complex ideas into clear, memorable content without flattening the speaker’s real voice. I have built owned AI-assisted narrative and advertising projects across founder-style thought leadership, product storytelling, fashion, and lifestyle content. These projects required concept development, scripts, hooks, storyboards, platform adaptation, continuity control, and rigorous quality review. I work best as a thinking partner—extracting the strongest idea from unstructured notes, challenging what is generic, and shaping the final script so it sounds natural when spoken. I prefer to prove fit through tailored samples, honest positioning, and a transparent process.

Available to hire

I develop short-form content systems for founders and brands: creative angles, scroll-stopping hooks, spoken-word scripts, storytelling structures, filming guidance, and performance-led iteration.

My strength is turning complex ideas into clear, memorable content without flattening the speaker’s real voice. I have built owned AI-assisted narrative and advertising projects across founder-style thought leadership, product storytelling, fashion, and lifestyle content. These projects required concept development, scripts, hooks, storyboards, platform adaptation, continuity control, and rigorous quality review.

I work best as a thinking partner—extracting the strongest idea from unstructured notes, challenging what is generic, and shaping the final script so it sounds natural when spoken. I prefer to prove fit through tailored samples, honest positioning, and a transparent process.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent

Work Experience

Creative Strategist & AI Content Creator at Independent Creative Projects
June 21, 2026 - Present
Develop independent and spec short-form content and advertising projects across founder thought leadership, product storytelling, philosophical narratives, fashion and lifestyle. My work includes creative concepts, copywriting, scripts, hooks, storyboards, AI image and video prompting, character design, visual continuity systems, production planning and rigorous quality review. Key projects include Inner Kurukshetra, Innovitoy: The First Ride, Wardrobe Curation and a tailored Founder Voice Strategy Sample. These are owned or independently developed projects unless otherwise stated.

Education

Bachelor of technology at Nirma University
July 21, 2008 - June 21, 2012
PDGM INTERNATIONAL BUSINESS MANAGEMENT at AHMEDABAD MANAGEMENT ASSOCIATION
August 21, 2015 - January 21, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Other
    AI Wardrobe Curation — 10-Second Social Ad Concept
    An independently developed 10-second vertical social-ad concept demonstrating how a simple visual transformation can communicate a service instantly. The film moves from an empty luxury wardrobe to a fully curated space while maintaining consistent camera placement, lighting and environment. For this project, I developed: Creative concept and visual hook Transformation and shot progression Controlled AI image and video prompts Wardrobe styling direction and visual continuity Social-first pacing, end-card structure and quality review The objective was to present wardrobe curation as an immediate before-and-after story that works without dialogue and is understandable within the first few seconds. My roles: Content Creator and AI Prompt Engineer. Disclosure: This is a self-initiated portfolio/spec project. It was not commissioned or performance-tested, and no client results are claimed. Any visible brand treatment is used only to demonstrate the creative execution. AIVideo ContentCreation CreativeConcept SocialMediaAd PromptEngineering WardrobeCuration
    Founder Voice & Short-Form Strategy — Tailored Spec Portfolio
    An independently developed tailored-spec project showing how I turn a founder’s experience, ideas and business insight into a repeatable short-form content system. The attached strategy sample includes: Founder voice principles and audience positioning Strategic content pillars and creative angles Scroll-stopping hooks Spoken-word short-form scripts Filming and delivery guidance A testing and performance-led iteration framework My objective was to preserve the founder’s authentic voice while making complex ideas clear, memorable and suitable for social platforms. Disclosure: This is an original, self-initiated portfolio sample developed from publicly available professional material. It was not commissioned, published or performance-tested, and no results are claimed. copywriting contentstrategy foundervoice ghostwriting shortformvideo scriptwriting pdf
    Founder Voice & Short-Form Strategy — Tailored Spec Portfolio

    An independently developed spec project demonstrating how I turn a founder’s raw ideas into a clear, repeatable short-form content system.

    For this sample, I developed:

    • Founder voice principles and audience positioning
    • Content pillars and creative angles
    • Scroll-stopping hooks
    • Spoken-word short-form scripts
    • Filming and delivery guidance
    • A performance-led testing and iteration framework

    The work demonstrates my approach to preserving a founder’s authentic voice while making complex ideas clear, memorable and suitable for social platforms.

    Disclosure: This is an original, self-initiated portfolio sample created to demonstrate my strategy, copywriting and content-development capabilities. It was not commissioned by a client, and no performance results are claimed.