I am a data-driven Business Analyst with 5+ years of experience turning complex data into actionable insights that drive growth across ecommerce, edtech, and media. I excel at turning messy datasets into clear dashboards and strategic recommendations that help teams make informed decisions. I specialize in forecasting, process improvement, and business planning, leveraging data to optimize operations and accelerate revenue. I enjoy collaborating with cross-functional teams to translate business needs into measurable outcomes and scalable processes.

Hardik Sood

I am a data-driven Business Analyst with 5+ years of experience turning complex data into actionable insights that drive growth across ecommerce, edtech, and media. I excel at turning messy datasets into clear dashboards and strategic recommendations that help teams make informed decisions. I specialize in forecasting, process improvement, and business planning, leveraging data to optimize operations and accelerate revenue. I enjoy collaborating with cross-functional teams to translate business needs into measurable outcomes and scalable processes.

Available to hire

I am a data-driven Business Analyst with 5+ years of experience turning complex data into actionable insights that drive growth across ecommerce, edtech, and media. I excel at turning messy datasets into clear dashboards and strategic recommendations that help teams make informed decisions.

I specialize in forecasting, process improvement, and business planning, leveraging data to optimize operations and accelerate revenue. I enjoy collaborating with cross-functional teams to translate business needs into measurable outcomes and scalable processes.

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Work Experience

Senior Business Analyst at Luxi Living
October 1, 2024 - March 1, 2025
Constructed end-to-end reporting pipelines using Excel to consolidate sales, inventory and channel performance data for nationwide operations. Developed interactive Power BI dashboards for commercial and operations teams; dashboards reduced time-to-insight for monthly reporting from 5 days to 3 days. Supported pricing and promotional strategies based on product-to-market analysis. Prepared executive presentations and investor updates.
Senior Business Manager at Bit Class
April 1, 2022 - August 1, 2023
Owned P&L and led cross-functional team to scale India operations: executed pricing changes, funnel improvements and cohort-based retention programs that collectively delivered 20x revenue growth and 4x average order value.
Manager – Process Excellence & Training at Byju’s Future School
October 1, 2020 - April 1, 2022
Designed and delivered training and QA frameworks for a 1,200+ member sales organization, improving lead handling quality and contributing to sustained month-on-month revenue growth. Launched performance tracking and QA programs across international markets (UK, US, AU) and implemented SOPs that improved conversion rates by 3x. Collaborated with analytics teams to generate cohort reports and identify high-value segments, supporting retention strategies that increased cohort revenue by ~30%. Prepared executive presentations and detailed analytics for investor updates.
Senior Business Development Associate at Hindustan Times
July 1, 2019 - June 1, 2020
Managed regional sales initiatives and client relationships; executed market outreach programs and seminars to generate leads and enhance brand visibility. Conducted market research supporting product launches and regional strategy, contributing to sustained client engagement and revenue targets.
Intern - Business Development Clinic (Student Consultant) at Deakin University – Business Development Clinic
August 1, 2024 - November 1, 2024
Conducted detailed market segmentation and customer trend analysis for Image to Brand Photography using survey insights and competitor benchmarking to identify high-value client clusters. Developed KPI dashboards in Excel to track lead sources, conversion rates, and campaign ROI, informing marketing budget allocations and contributing to a 20% increase in qualified leads.
Student Consultant – Manufacturers (Industry 4.0) at Deakin University, Geelong
October 1, 2024 - December 1, 2024
Applied descriptive analytics to evaluate the market and proposed desirable suggestions to support product launches. Presented data visualizations and strategic dashboards to manufacturing leadership to enable data-backed decision-making for pilot digital transformation initiatives.

Education

Master of Business Analytics at Deakin University
November 1, 2023 - July 1, 2025
Bachelor of Engineering (Electronics & Telecommunications) at Panjab University, Hoshiarpur
August 1, 2015 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services