I am a Visual and Graphic Designer with over four years of experience in branding, visual design, and UI/UX specifically for B2B tech firms. I specialize in creating cohesive design systems and have a passion for mentoring teams to achieve high-impact results in their projects. Throughout my career, I've driven product redesigns and contributed to strategic branding efforts, enhancing overall user experience and engagement.…

Priyadharshini Haribabu

I am a Visual and Graphic Designer with over four years of experience in branding, visual design, and UI/UX specifically for B2B tech firms. I specialize in creating cohesive design systems and have a passion for mentoring teams to achieve high-impact results in their projects. Throughout my career, I've driven product redesigns and contributed to strategic branding efforts, enhancing overall user experience and engagement.…

Available to hire

I am a Visual and Graphic Designer with over four years of experience in branding, visual design, and UI/UX specifically for B2B tech firms. I specialize in creating cohesive design systems and have a passion for mentoring teams to achieve high-impact results in their projects. Throughout my career, I’ve driven product redesigns and contributed to strategic branding efforts, enhancing overall user experience and engagement.

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Language

English
Advanced
Telugu
Fluent
Tamil
Advanced
German
Beginner

Work Experience

Senior Graphic Designer at Inogic
May 1, 2024 - May 1, 2025
Developed & implemented brand guidelines ensuring visual consistency across web, events, & digital content. Developed co-branded marketing materials for strategic partners like Microsoft and global resellers, enhancing partner engagement and contributing to a 15% increase in joint campaign reach and visibility. Redesigned product pages and feature imagery, leading to a 20% increase in user engagement and smoother user journeys aligned with updated brand strategy. Created brochures for enterprise apps and flagship product Maplytics, improving lead conversion rates by 15% through clear, user-focused information hierarchy. Designed complete visual identity for global events, including booths and large-format displays, contributing to a 25% boost in event footfall and improved brand recall. Produced marketing assets—battlecards, infographics, eBooks, and success stories—tailored for lead generation campaigns, supporting a 40% increase in MQLs (marketing-qualified leads). Designed UI for internal chatbot and dashboards, enhancing internal adoption and improving user task efficiency by an estimated 20%. Developed standardized templates for SOPs, proposals, and webinars, reducing content creation time by 30% and increasing brand consistency. Mentored junior designers, conducting regular reviews and design critiques, which improved team output quality and reduced revision cycles by 35%.
Design Manager at Tractics
July 1, 2021 - August 1, 2023
Led branding initiatives for international clients, ensuring consistency in logos, color schemes, and typography across all materials to enhance brand recognition. Crafted intuitive UI for web applications, prioritizing usability and engagement, which contributed to a 15% boost in user retention. Utilized Wix, Shopify, and Squarespace for e-commerce website customization, driving a 25% increase in sales and conversions for multiple international clients. Worked on website design projects from conception to launch, aligning with client goals for user-friendly designs that increased user engagement by 30%.
Freelance Graphic Designer at Freelance Designer
July 1, 2021 - March 1, 2024
Worked independently on branding and marketing collateral across sectors. Supported clients with logo design, social media campaigns, product mock-ups, and pitch decks. Collaborated with key clients such as Flipkart and Coromandel to elevate brand visibility and consistency.

Education

Bachelor of Computer Applications (B.C.A.) at University of Madras, India
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment
    paper End-to-End Dental Branding & Web Development

    Executed the full-scale branding and web development for a local dentist. By managing the entire creative process, I ensured the practice’s professional values were reflected in every pixel.

    Branding: Developed a custom visual identity to build patient trust.

    Web Development: Built a mobile-first, responsive site detailing specialized dental services.

    User Experience: Optimized the service layout for easy navigation on mobile and desktop.

    uniE621 MMDC Website Design
    Designed a high-performance, responsive website for a dental clinic designed to streamline patient education and service discovery. The platform features a comprehensive catalog of dental treatments and is fully optimized for cross-device compatibility, ensuring a seamless user experience for patients browsing on mobile or desktop. graphicdesigner webdesigner…

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