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I am a results-oriented Performance Marketing professional with over 7 years of experience in driving impactful digital campaigns. I specialize in optimizing ROI, increasing conversions, and acquiring new customers through data-driven strategies and innovative tactics. I have extensive experience managing multi-channel campaigns across PPC, SEO, social media, and email marketing. I enjoy working cross-functionally with teams to ensure campaign alignment with business objectives, conducting A/B testing, and implementing conversion rate optimization strategies to maximize campaign efficiency. I’m passionate about analyzing data to provide actionable insights that help drive business growth and improve marketing performance.…I am a results-oriented Performance Marketing professional with over 7 years of experience in driving impactful digital campaigns. I specialize in optimizing ROI, increasing conversions, and acquiring new customers through data-driven strategies and innovative tactics. I have extensive experience managing multi-channel campaigns across PPC, SEO, social media, and email marketing. I enjoy working cross-functionally with teams to ensure campaign alignment with business objectives, conducting A/B testing, and implementing conversion rate optimization strategies to maximize campaign efficiency. I’m passionate about analyzing data to provide actionable insights that help drive business growth and improve marketing performance.

Hariharan.M.E

Performance Marketer, Marketing Strategist, Growth Marketer, +2

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I am a results-oriented Performance Marketing professional with over 7 years of experience in driving impactful digital campaigns. I specialize in optimizing ROI, increasing conversions, and acquiring new customers through data-driven strategies and innovative tactics. I have extensive experience managing multi-channel campaigns across PPC, SEO, social media, and email marketing. I enjoy working cross-functionally with teams to ensure campaign alignment with business objectives, conducting A/B testing, and implementing conversion rate optimization strategies to maximize campaign efficiency. I’m passionate about analyzing data to provide actionable insights that help drive business growth and improve marketing performance.…I am a results-oriented Performance Marketing professional with over 7 years of experience in driving impactful digital campaigns. I specialize in optimizing ROI, increasing conversions, and acquiring new customers through data-driven strategies and innovative tactics. I have extensive experience managing multi-channel campaigns across PPC, SEO, social media, and email marketing. I enjoy working cross-functionally with teams to ensure campaign alignment with business objectives, conducting A/B testing, and implementing conversion rate optimization strategies to maximize campaign efficiency. I’m passionate about analyzing data to provide actionable insights that help drive business growth and improve marketing performance.

Available to hire

I am a results-oriented Performance Marketing professional with over 7 years of experience in driving impactful digital campaigns. I specialize in optimizing ROI, increasing conversions, and acquiring new customers through data-driven strategies and innovative tactics. I have extensive experience managing multi-channel campaigns across PPC, SEO, social media, and email marketing.

I enjoy working cross-functionally with teams to ensure campaign alignment with business objectives, conducting A/B testing, and implementing conversion rate optimization strategies to maximize campaign efficiency. I’m passionate about analyzing data to provide actionable insights that help drive business growth and improve marketing performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Performance Marketing Manager at Veranda Race

November 1, 2023 - Present

Spearheaded performance marketing strategy for 5 Verticals (Veranda Race, Veranda IAS, Talent, SreedharCCE, Veranda Publications), managing a substantial annual budget of 30 crores (20 crore performance marketing + 10 crore branding). Drove exceptional ROI of 15X within 9 months through optimized digital marketing campaigns, generating a consistent 20,000+ high-quality leads monthly. Developed and executed comprehensive performance marketing strategies across multiple channels (Google and Meta) to fuel customer acquisition, retention, and revenue growth. Managed and mentored a design team to create compelling creative assets aligned with campaign objectives. Rigorously monitored and analyzed campaign performance, providing actionable insights to the CEO and driving budget optimization (up to 8 to 15 lakhs/project). Collaborated effectively with 35+ centers to develop and execute targeted campaigns, boosting foot traffic and achieving CPA goals. Implemented data-driven decision-making t

Deputy Manager - Digital marketing at Dr.Mohan's Diabetes Specialities Center

September 30, 2023 - July 20, 2025

Developed and executed performance marketing strategies across various digital marketing channels (paid search, social media, display advertising) to drive customer acquisition, retention, and revenue growth. Managed a designer to get the creative deliverables. Managed a budget of 3 lakhs/project to drive maximum ROI from digital marketing campaigns. Analyzed campaign data and reported on performance to the COO. Collaborated with 50 centers heads and created a campaign that drives footfall. Maintained the CPA and achieved the targets. Implemented conversion rate optimization strategies. Presented plans and reports for every cluster on a weekly basis. Generated reports to present and analyze the performance of campaigns.

Growth & Creative Head, Founder at Adsmen Pvt. Ltd

April 30, 2023 - July 20, 2025

Developed and executed performance marketing strategies across various digital marketing channels (paid search, social media, display advertising) to drive customer acquisition, retention, and revenue growth. Managed a team of 15 to execute the strategies. Managed a budget of 65 lakhs/project to drive maximum ROI from digital marketing campaigns. Analyzed campaign data and reported on performance to key stakeholders. Collaborated with cross-functional teams (product, creative, analytics) to ensure campaign alignment with business objectives. Conducted A/B testing and optimization to improve campaign performance. Implemented conversion rate optimization strategies to improve website and landing page performance. Handled clients and attended weekly review meetings or mid-month meetings. Generated reports to present and analyze the performance of campaigns.

Business Development Executive at Byjus.

November 30, 2020 - July 20, 2025

Identified potential clients through various channels, including cold calling, email campaigns, and networking. Generated qualified leads and maintained a pipeline of potential customers. Delivered course presentations and demonstrations to showcase the value proposition of products. Engaged with parents, understood their educational needs, and recommended appropriate courses. Collaborated with the internal marketing team and executed sales strategies. Provided timely and accurate sales reports and updates to management. Stayed updated with changes in the educational industry and adapted sales strategies accordingly.

Proprietor at No Name Ads

November 30, 2019 - July 20, 2025

Founded and managed No Name Ads, a sole proprietorship focused on delivering effective advertising solutions. Executed small-scale paid marketing campaigns on various platforms to drive brand awareness and customer acquisition. Handled traditional advertising mediums such as print, outdoor, and radio to reach a wider audience. Built strong relationships with clients, understanding their unique needs and tailoring marketing strategies accordingly. Managed budgets, tracked expenses, and ensured financial viability of the business.