Experienced marketing leader with 6+ years of driving strategic growth across international markets, building and scaling high- performing marketing and sales teams. Proven track record in leading expansion initiatives, optimising operations, and delivering data-driven strategies that accelerate business performance. As a founding team member and the first employee of a FinTech Asset Management firm, I play a pivotal role in establishing and growing our market presence through innovation, analytical insight, and cross-functional leadership. Currently, I serve as Sales & Marketing Manager at EdenMountain, an innovative FinTech company from Abu Dhabi, UAE, where I lead the development and execution of our go-to-market strategy. I oversee all sales and marketing operations, and consistently drive performance beyond targets by connecting Startups and SMEs to new international markets and raising capital. Previously, I led strategic initiatives that scaled operations globally, including supporting ticketbro’s expansion into Brazil and the UK in 2023, a tech startup from Munich, Germany. Earlier in my career, I held commercial roles at Manchester City FC and Manchester United FC, contributing to their world-class sales and hospitality standards.

Experienced marketing leader with 6+ years of driving strategic growth across international markets, building and scaling high- performing marketing and sales teams. Proven track record in leading expansion initiatives, optimising operations, and delivering data-driven strategies that accelerate business performance. As a founding team member and the first employee of a FinTech Asset Management firm, I play a pivotal role in establishing and growing our market presence through innovation, analytical insight, and cross-functional leadership. Currently, I serve as Sales & Marketing Manager at EdenMountain, an innovative FinTech company from Abu Dhabi, UAE, where I lead the development and execution of our go-to-market strategy. I oversee all sales and marketing operations, and consistently drive performance beyond targets by connecting Startups and SMEs to new international markets and raising capital. Previously, I led strategic initiatives that scaled operations globally, including supporting ticketbro’s expansion into Brazil and the UK in 2023, a tech startup from Munich, Germany. Earlier in my career, I held commercial roles at Manchester City FC and Manchester United FC, contributing to their world-class sales and hospitality standards.

Available to hire

Experienced marketing leader with 6+ years of driving strategic growth across international markets, building and scaling high- performing marketing and sales teams. Proven track record in leading expansion initiatives, optimising operations, and delivering data-driven strategies that accelerate business performance. As a founding team member and the first employee of a FinTech Asset Management firm, I play a pivotal role in establishing and growing our market presence through innovation, analytical insight, and cross-functional leadership.

Currently, I serve as Sales & Marketing Manager at EdenMountain, an innovative FinTech company from Abu Dhabi, UAE, where I lead the development and execution of our go-to-market strategy. I oversee all sales and marketing operations, and consistently drive performance beyond targets by connecting Startups and SMEs to new international markets and raising capital.

Previously, I led strategic initiatives that scaled operations globally, including supporting ticketbro’s expansion into Brazil and the UK in 2023, a tech startup from Munich, Germany. Earlier in my career, I held commercial roles at Manchester City FC and Manchester United FC, contributing to their world-class sales and hospitality standards.

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Experience Level

Expert
Expert
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Expert
Expert
Intermediate
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Language

English
Fluent
German
Beginner

Work Experience

Sales & Marketing Manager and Founding Team Member at EdenMountain
April 1, 2024 - Present
Founding team member responsible for go-to-market strategy, securing the first sale, and building a high-performing team (1→5). Delivered $145,000 GMV within 8 months, with 58 brands and 550 ENORs valued at $16.5M. Created all sales/marketing materials, built Meta and LinkedIn campaigns, and conducted 470+ external meetings with a 45% prospect-to-ecosystem conversion. Represented EdenMountain at the Fintech Sifted Summit, driving client and investor engagement.
Growth Strategist & UK Lead at ticketbro
June 1, 2022 - April 30, 2024
Led strategic growth and data-driven decision making using HubSpot, Looker Studio, and BigQuery. Drove UK market entry, built operations, and secured 30+ customers/partners within 3 months; contributed to 250,000€ capital raise. Created 49 analytical reports and 4 dashboards to inform board decisions and investor updates.
Data Management Consultant at Bluestonex Data Management Consultancy
June 1, 2020 - July 31, 2020
Reviewed data samples and provided feedback on a new master data governance application, focusing on data quality and effective filtering of erroneous input.
Inside Sales at Manchester City Football Club
September 1, 2019 - December 31, 2019
Led a team to sell over 500 corporate tickets for a Champions League match, exceeding goals set by management and delivering strong B2B engagement.

Education

MSc Sports Business, Management and Policy at Manchester Metropolitan University
September 1, 2021 - June 30, 2022
BA Hons Sport Marketing Management at Manchester Metropolitan University
September 1, 2018 - July 31, 2021

Qualifications

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Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Travel & Hospitality, Education, Professional Services, Retail, Consumer Goods