Experienced marketing leader with 6+ years of driving strategic growth across international markets, building and scaling high- performing marketing and sales teams.

About

Experienced marketing leader with 6+ years of driving strategic growth across international markets, building and scaling high- performing marketing and sales teams. Proven track record in leading expansion initiatives, optimising operations, and delivering data-driven strategies that accelerate business performance. As a founding team member and the first employee of a FinTech Asset Management firm, I play a pivotal role in establishing and growing our market presence through innovation, analytical insight, and cross-functional leadership.

Currently, I serve as Sales & Marketing Manager at EdenMountain, an innovative FinTech company from Abu Dhabi, UAE, where I lead the development and execution of our go-to-market strategy. I oversee all sales and marketing operations, and consistently drive performance beyond targets by connecting Startups and SMEs to new international markets and raising capital.

Previously, I led strategic initiatives that scaled operations globally, including supporting ticketbro’s expansion into Brazil and the UK in 2023, a tech startup from Munich, Germany. Earlier in my career, I held commercial roles at Manchester City FC and Manchester United FC, contributing to their world-class sales and hospitality standards.

  • 4 years' experience
  • Joined January 2026

Industry experience

  • Financial Services
  • Software & Internet
  • Media & Entertainment
  • Travel & Hospitality
  • Education
  • Professional Services
  • Retail
  • Consumer Goods

Work experience· 4 roles

Sales & Marketing Manager and Founding Team Member · EdenMountainApr 2024 – Present · 2 yrs 8 mos

Founding team member responsible for go-to-market strategy, securing the first sale, and building a high-performing team (1→5). Delivered $145,000 GMV within 8 months, with 58 brands and 550 ENORs valued at $16.5M. Created all sales/marketing materials, built Meta and LinkedIn campaigns, and conducted 470+ external meetings with a 45% prospect-to-ecosystem conversion. Represented EdenMountain at the Fintech Sifted Summit, driving client and investor engagement.

Growth Strategist & UK Lead · ticketbroJun 2022 – Apr 2024 · 1 yr 11 mos

Led strategic growth and data-driven decision making using HubSpot, Looker Studio, and BigQuery. Drove UK market entry, built operations, and secured 30+ customers/partners within 3 months; contributed to 250,000€ capital raise. Created 49 analytical reports and 4 dashboards to inform board decisions and investor updates.

Data Management Consultant · Bluestonex Data Management ConsultancyJun 2020 – Jul 2020 · 2 mos

Reviewed data samples and provided feedback on a new master data governance application, focusing on data quality and effective filtering of erroneous input.

Inside Sales · Manchester City Football ClubSep 2019 – Dec 2019 · 4 mos

Education

MSc Sports Business, Management and Policy · Manchester Metropolitan University2021 – 2022
BA Hons Sport Marketing Management · Manchester Metropolitan University2018 – 2021

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