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I'm a results-driven paid media and digital marketing strategist specializing in performance campaigns across Meta platforms, with experience managing over £1M in ad spend in the last year and driving ROAS for fashion and consumer brands. With more than 9 years in advertising, I bring hands-on expertise in multi-channel campaign architecture, creative testing, and close collaboration with founders and marketing teams to scale customer acquisition and profitability.…I'm a results-driven paid media and digital marketing strategist specializing in performance campaigns across Meta platforms, with experience managing over £1M in ad spend in the last year and driving ROAS for fashion and consumer brands. With more than 9 years in advertising, I bring hands-on expertise in multi-channel campaign architecture, creative testing, and close collaboration with founders and marketing teams to scale customer acquisition and profitability.

Harry Towlson

Digital Marketer, Marketing Strategist, Marketing Consultant, +2

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I'm a results-driven paid media and digital marketing strategist specializing in performance campaigns across Meta platforms, with experience managing over £1M in ad spend in the last year and driving ROAS for fashion and consumer brands. With more than 9 years in advertising, I bring hands-on expertise in multi-channel campaign architecture, creative testing, and close collaboration with founders and marketing teams to scale customer acquisition and profitability.…I'm a results-driven paid media and digital marketing strategist specializing in performance campaigns across Meta platforms, with experience managing over £1M in ad spend in the last year and driving ROAS for fashion and consumer brands. With more than 9 years in advertising, I bring hands-on expertise in multi-channel campaign architecture, creative testing, and close collaboration with founders and marketing teams to scale customer acquisition and profitability.

Available to hire

I’m a results-driven paid media and digital marketing strategist specializing in performance campaigns across Meta platforms, with experience managing over £1M in ad spend in the last year and driving ROAS for fashion and consumer brands.
With more than 9 years in advertising, I bring hands-on expertise in multi-channel campaign architecture, creative testing, and close collaboration with founders and marketing teams to scale customer acquisition and profitability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Manager (Contract) at Whalar Ltd

October 1, 2023 - April 1, 2024

Led multi-channel paid media campaigns for consumer brands including Under Armour, VitaBiotics, Amazon, Philips, Guinness, De Beers, Heinz, Pokémon, and Esprit. Orchestrated cross-platform strategy on Meta, TikTok, and YouTube to maximize reach and engagement, while optimizing for ROAS. Created daily asset testing and reporting frameworks to improve client ROI and brand visibility.

Media Buyer (Contract) at Whalar Ltd

September 1, 2022 - October 1, 2023

Managed 360° advertising for clients on Meta, TikTok, LinkedIn, and Twitter; scaled campaigns from early stage to £150,000+ monthly budgets; reduced client CAC and improved ROAS; negotiated media deals and optimized creative assets.

Digital Campaign Manager at Lead Insight

December 1, 2020 - December 1, 2021

Digital campaign management for fashion and e-commerce brands; collaborated with founders and marketing teams to improve acquisition, scaling, attribution and profitability; delivered measurable ROAS improvements.

Paid Media Specialist at Y Telecom

February 1, 2020 - December 1, 2020

Managed paid media budgets with focus on ROI, generated leads and sales; built retargeting funnels to retain customers; executed campaigns across Meta and Google networks.

Campaign Manager at Gully Garms

January 1, 2019 - December 31, 2020

Managed paid advertising campaigns for an apparel brand; generated £403,000 in revenue from £72,121 ad spend (5.6x ROAS); built retargeting funnels, scaled social ads, and supported growth initiatives for remote work.