Available to hire
I’m Harry Otuechere, a results-driven product marketer with a track record of delivering customer value and business growth. I specialize in storytelling, go-to-market strategy, paid media campaigns, product launches, and performance analysis, using data-driven insights to optimize marketing efforts and drive strong results.
I’ve led cross-functional teams, built sales enablement assets, and steered market expansion across regions such as North America and Africa. My passion lies in crafting compelling brand narratives, aligning product offerings with customer needs, and turning insights into measurable ROAS.
Skills
Experience Level
Expert
Expert
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Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Lead at Elegant Living
September 1, 2024 - October 8, 2025Led performance marketing with KPI tracking, boosting CTR by 50% across major campaigns and delivering clear performance insights. Optimized paid media ROI by 65% in Q1 through bid optimization and audience segmentation. Created go-to-market assets for product launches (landing pages, playbooks, case studies, emails, demos) contributing to 39.5% sales growth. Directed GTM initiatives for Variant Bidding and Sponsored Videos via API partnerships, increasing North America marketplace adoption by 25%. Developed messaging for Sponsored Search, improving lead generation by 15% and coordinated customer acquisition at events to generate 672 qualified leads in FY23.
Head of Marketing at Harde Business School
September 1, 2024 - October 8, 2025Spearheaded regional market expansion into West and Eastern Africa, achieving a 20% increase in untapped opportunities and aligning marketing with product offerings for improved product-market fit. Executed digital and content marketing plans that grew website traffic by 30% and attracted over 40,000 new learners in five months. Strengthened cross-functional collaboration to elevate brand identity and social engagement by 25%, and implemented targeted email campaigns that lifted lead generation by 10% in the first month. Optimized ad campaigns and placements to raise CTR and reduce CPA, generating 20,000+ engagements and reaching 1,000,000 people on average.
Growth Marketing Specialist at Life’s Good
February 1, 2023 - October 8, 2025Led growth marketing with a focus on paid search, delivering a 50% increase in website traffic. Built and optimized PPC campaigns across multiple channels to maximize ROI, collaborating with sales and product teams to align marketing with business goals and customer needs.
Performance Marketing Executive at Intense Group
July 1, 2022 - October 8, 2025Achieved an 85% increase in website conversions through highly optimized PPC campaigns, deep keyword research, and on-page SEO improvements. Managed a $500,000 marketing budget, negotiating cost-effective deals with media partners and influencers, resulting in a 75% rise in brand exposure and over 3 million leads. Used advanced social monitoring to track campaign performance, improving customer responsiveness by 35% and guiding strategic adjustments.
Campaign Management Associate at Anakle Limited
August 1, 2021 - October 8, 2025Delivered high-impact digital campaigns for global brands via Demand-Side Platforms, driving targeted traffic and billions of ad impressions. Managed campaigns exceeding $400,000 in budgets, collaborating with cross-functional teams to ensure ROI and client satisfaction. Worked on campaigns for Twitter, Amazon Prime, Appzone, Tecno, Alumunite, and Leatherback, blending creative storytelling with precise audience targeting.
Digital Marketing Lead at Elegant Living
September 1, 2024 - October 9, 2025Led performance tracking and KPI analytics, driving a 50% increase in CTR across major campaigns and delivering actionable insights. Optimized paid media ROI through bid strategies and audience segmentation, while crafting campaigns to maximize ROAS on Google and social channels. Developed impactful sales enablement assets for product launches and contributed to marketplace growth by aligning GTM strategy with API partnerships.
Head of Marketing at Harde Business School
September 1, 2024 - October 9, 2025Spearheaded marketing expansion into African markets, achieving a 20% increase in untapped opportunities. Guided cross-functional teams to optimize product-market fit, raising customer acquisition efficiency. Executed digital and content marketing plans that boosted website traffic by 30% and attracted over 40,000 new learners in five months, while enhancing brand identity and audience engagement by 25%.
Growth Marketing Lead at Life’s Good
February 1, 2023 - October 9, 2025Led growth marketing initiatives with a focus on paid search, delivering a 50% uplift in website traffic. Built and managed PPC campaigns across channels, aligning marketing with sales and product goals to drive measurable growth.
Performance Marketing Executive at Intense Group
July 1, 2022 - October 9, 2025Drove an 85% increase in website conversions through optimized PPC, thorough keyword research, and on-page SEO enhancements. Managed a $500,000 budget, securing cost-effective media deals and influencer partnerships, resulting in broader brand exposure and millions of leads. Used social monitoring tools to refine campaigns and improve response to feedback by 35%.
Campaign Management Associate at Anakle Limited
August 1, 2021 - October 9, 2025Orchestrated DSP-driven campaigns for global brands (Twitter, Amazon Prime, Appzone, Tecno, Alumunite, Leatherback) with budgets over $400,000, delivering strong ROI. Developed tailored digital campaigns combining storytelling with precise targeting to enhance brand presence and performance across multiple platforms.
Digital Marketing Lead at Elegant Living
September 1, 2014 - July 31, 2015Led digital marketing efforts with KPI-based tracking, improving CTR by 50% across major campaigns and delivering clear performance insights. Optimized paid media ROI by 65% in Q1 through bid optimization and targeted audience segmentation. Created sales enablement assets for product launches including landing pages, playbooks, case studies, one-sheets, emails, and demos.
Head of Marketing at Harde Business School
February 1, 2023 - September 30, 2024Spearheaded regional market expansion into West and Eastern Africa, improving market fit and increasing opportunities by 20%. Led cross-functional teams to optimize user-centered product-market alignment, boosting enrollment growth and website traffic.
Growth Marketing Lead at Life's Good
July 1, 2022 - February 28, 2023Drove growth through paid search, increasing website traffic by 50%. Aligned marketing, sales, and product to business goals, delivering ROI improvements across digital channels.
Performance Marketing Executive at Intense Group
August 1, 2021 - July 31, 2022Delivered an 85% uplift in website conversions through optimized PPC and thorough keyword research; managed a $500k marketing budget, achieving 75% higher brand exposure across platforms and generating over 3 million leads.
Campaign Management Associate at Anakle Limited
October 1, 2020 - August 31, 2021Managed DSP-driven campaigns for global brands with budgets over $400k, delivering billions of ad impressions and measurable ROI. Collaborated with cross-functional teams on campaigns for clients including Twitter, Amazon Prime, Appzone, Tecno, and Leatherback.
Education
Bachelor of Science in Sociology at University of Calabar, Nigeria
January 11, 2030 - July 1, 2019MA in Digital Media Management at Sheffield Hallam University, Sheffield, United Kingdom
January 11, 2030 - September 1, 2025Bachelor of Science in Sociology at University of Calabar, Nigeria
January 11, 2030 - July 1, 2019MA in Digital Media Management at Sheffield Hallam University, United Kingdom
September 1, 2025 - October 9, 2025MA in Digital Media Management ( Merit ) at Sheffield Hallam University
January 11, 2030 - September 1, 2025Bachelor of Science in Sociology at University of Calabar
January 11, 2030 - July 1, 2019Qualifications
Google Ads Display Certification
January 11, 2030 - January 1, 2025Fundamentals of Digital Marketing
January 11, 2030 - January 1, 2022Search Ads 360 Certification
January 11, 2030 - January 1, 2025Social Media Marketing Certification
January 11, 2030 - January 1, 2020Design Thinking
January 11, 2030 - January 1, 2024Communication Research
January 11, 2030 - January 1, 2024Digital Innovation
January 11, 2030 - January 1, 2024Digital Media Management
January 11, 2030 - January 1, 2024Google Ads Display Certification
January 1, 2025 - October 9, 2025Fundamentals of Digital Marketing
January 1, 2022 - October 9, 2025Search Ads 360 Certification
January 1, 2025 - October 9, 2025Social Media Marketing Certification
January 1, 2020 - October 9, 2025Design Thinking
January 1, 2024 - October 9, 2025Communication Research
January 1, 2024 - October 9, 2025Digital Innovation
January 1, 2024 - October 9, 2025Digital Media Management
January 1, 2024 - October 9, 2025Google Ads Display Certification
January 1, 2025 - December 23, 2025Fundamentals of Digital Marketing
January 1, 2022 - December 23, 2025Search Ads 360 Certification
January 1, 2025 - December 23, 2025Social Media Marketing Certification
January 1, 2020 - December 23, 2025Design Thinking
January 1, 2024 - December 23, 2025Communication Research
January 1, 2024 - December 23, 2025Digital Innovation
January 1, 2024 - December 23, 2025Digital Media Management
January 1, 2024 - December 23, 2025Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
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Expert
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Expert
Expert
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Expert
Intermediate
Intermediate
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