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I’m Harshit Saluja, a Social Media Manager & Strategist with 4+ years of experience planning and executing social media strategy, content, and campaigns for brands across FinTech, Web3, B2B SaaS, and lifestyle. I’ve managed multi-hundred-thousand-dollar budgets, built automation to streamline research and content generation, and delivered platform-specific storytelling that drives engagement and measurable results. I thrive on turning complex topics into clear, compelling content for 12+ brands simultaneously, leading teams, and partnering with influencers and creators to amplify reach. I’m passionate about using data-driven approaches and AI tools to scale content production without sacrificing quality.…I’m Harshit Saluja, a Social Media Manager & Strategist with 4+ years of experience planning and executing social media strategy, content, and campaigns for brands across FinTech, Web3, B2B SaaS, and lifestyle. I’ve managed multi-hundred-thousand-dollar budgets, built automation to streamline research and content generation, and delivered platform-specific storytelling that drives engagement and measurable results. I thrive on turning complex topics into clear, compelling content for 12+ brands simultaneously, leading teams, and partnering with influencers and creators to amplify reach. I’m passionate about using data-driven approaches and AI tools to scale content production without sacrificing quality.

Harshit Saluja

PRO

Social Media Manager, Content Creator, Content Strategist, +2

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I’m Harshit Saluja, a Social Media Manager & Strategist with 4+ years of experience planning and executing social media strategy, content, and campaigns for brands across FinTech, Web3, B2B SaaS, and lifestyle. I’ve managed multi-hundred-thousand-dollar budgets, built automation to streamline research and content generation, and delivered platform-specific storytelling that drives engagement and measurable results. I thrive on turning complex topics into clear, compelling content for 12+ brands simultaneously, leading teams, and partnering with influencers and creators to amplify reach. I’m passionate about using data-driven approaches and AI tools to scale content production without sacrificing quality.…I’m Harshit Saluja, a Social Media Manager & Strategist with 4+ years of experience planning and executing social media strategy, content, and campaigns for brands across FinTech, Web3, B2B SaaS, and lifestyle. I’ve managed multi-hundred-thousand-dollar budgets, built automation to streamline research and content generation, and delivered platform-specific storytelling that drives engagement and measurable results. I thrive on turning complex topics into clear, compelling content for 12+ brands simultaneously, leading teams, and partnering with influencers and creators to amplify reach. I’m passionate about using data-driven approaches and AI tools to scale content production without sacrificing quality.

Available to hire

Greater Noida, India

I’m Harshit Saluja, a Social Media Manager & Strategist with 4+ years of experience planning and executing social media strategy, content, and campaigns for brands across FinTech, Web3, B2B SaaS, and lifestyle. I’ve managed multi-hundred-thousand-dollar budgets, built automation to streamline research and content generation, and delivered platform-specific storytelling that drives engagement and measurable results.

I thrive on turning complex topics into clear, compelling content for 12+ brands simultaneously, leading teams, and partnering with influencers and creators to amplify reach. I’m passionate about using data-driven approaches and AI tools to scale content production without sacrificing quality.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Social Media Manager & Strategist at Kedar Beyond Creation

January 1, 2025 - January 1, 2026

Led the C2C leadership's Instagram growth from 0 to 7,000 followers in 3 months by designing a niche content strategy and executing daily engagement and outreach. Implemented a DM outreach system to identify target audiences, initiate conversations, and move prospects through the funnel. Directed full content operations across Instagram, YouTube, and Facebook, including planning, writing, scheduling, community management, and monthly leadership reports. Supervised two junior social media executives, providing feedback to maintain high content quality. Conducted multi-month A/B tests on hooks, captions, and formats, driving organic reach up 30% and overall engagement 42%.

Social Media Manager & Strategist at NFJ Labs

December 1, 2023 - December 1, 2024

Managed the Snowball Money marketing budget exceeding $800K annually, covering paid social campaigns, influencer partnerships, and community events across Twitter and Discord. Built an automation workflow with Zapier and n8n to scrape top-performing competitor content daily and generate a content idea pack, reducing manual research hours weekly. Grew Unstoppable Domains Twitter from 20K to 25,644 followers, delivering 4M impressions and 14.3% engagement through a weekly educational thread and meme strategy. Expanded Snowball Money Discord from a dormant channel to 13,700 members with daily prompts, AMAs, and community events. Achieved 2M impressions and 17.2% engagement on Snowball Money Twitter via a crypto education thread series and tested ad creatives that lifted CTR by 18%.

Social Media Manager & Strategist at Digital Ipsum

June 1, 2022 - December 1, 2023

Scaled a LinkedIn lead-generation program for EcomSwap by researching SME cross-border pain points, producing problem-focused content, and following up via DMs; resulted in 20 qualified leads, all converting to active sellers. Managed campaigns across Pine Labs, EcomSwap, Studio IPSA, and 9+ brands, achieving an average ROAS of 3.2:1 on Pine Labs. Led Pine Labs influencer campaign that garnered 3.8M views, 263K likes, and 8,907 saves—the agency's highest-performing campaign. Ran content systems for 12+ brands concurrently, each with its own niche, content calendar, and outreach strategy. Trained and onboarded 4 interns on content production, scheduling workflows, and reporting tools.

Social Media Intern at Oneisok

January 1, 2022 - June 1, 2022

Supported content creation, trend research, community engagement, and performance tracking across multiple brand accounts during internship; assisted with trend analysis, post scheduling, engagement tracking, and reporting to senior managers.