I am a marketing professional with international experience across B2B SaaS and consumer markets, specializing in product marketing, digital strategy, and go-to-market execution. I excel at turning market insights into actionable strategies, building compelling value propositions, and collaborating with cross-functional teams to drive product adoption and business growth.

Harshleen Kaur

I am a marketing professional with international experience across B2B SaaS and consumer markets, specializing in product marketing, digital strategy, and go-to-market execution. I excel at turning market insights into actionable strategies, building compelling value propositions, and collaborating with cross-functional teams to drive product adoption and business growth.

Available to hire

I am a marketing professional with international experience across B2B SaaS and consumer markets, specializing in product marketing, digital strategy, and go-to-market execution.

I excel at turning market insights into actionable strategies, building compelling value propositions, and collaborating with cross-functional teams to drive product adoption and business growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Beginner
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Assistant Product Manager (Intern) at SafeAeon.Inc
December 1, 2025 - December 1, 2025
Conducted in-depth data analysis and incident trend analysis to identify patterns, optimize response strategies, and improve overall operational efficiency. Collaborated with marketing and technical teams to tailor B2B customer solutions and improve brand messaging. Developed product value propositions and ROI-driven pitches, increasing lead conversion rates. Optimized HubSpot CRM workflows and tracked customer interactions to enhance pipeline performance. Implemented Jira for project tracking and improved cross-functional alignment. Conducted market trend analysis to identify opportunities and inform product positioning.
Marketing Intern at Lacoste
December 1, 2024 - December 1, 2024
Analyzed Lacoste's global expansion using market segmentation, competitive analysis, and consumer research. Developed market entry strategies and optimized the international marketing mix (4 Ps).
Marketing Intern at Loreal
December 1, 2024 - December 1, 2024
Supported branding and product positioning initiatives; contributed to go-to-market strategies and campaign execution.
Assistant Chef de Produit (Intern) – Commercial Excellence at Lesaffre (Groupe Lesaffre)
July 1, 2023 - July 1, 2023
Supported the Commercial Excellence Academy with governance, community engagement, and capability-building programs. Designed and developed sales & marketing training modules; created KPI dashboards to monitor performance and customer satisfaction. Conducted market research and competitor benchmarking to support new products and GTM strategies. Ensured brand consistency by preparing guidelines and internal communications.
Assistant Product Manager Intern at Lesaffre
July 1, 2025 - December 1, 2025
Optimized HubSpot CRM workflows and tracked 1,000+ customer interactions, improving pipeline visibility and increasing lead conversion rates by 18%. Developed customer-centric value propositions and sales enablement materials, contributing to a 15% rise in qualified leads. Collaborated with cross-functional teams to deliver tailored B2B SaaS solutions, elevating client satisfaction and retention. Implemented Jira-based project tracking, reducing delays by 20% and enhancing team coordination. Performed market analysis to identify 3–5 growth opportunities, strengthening product positioning and outreach.
Analyst Intern at Safe Aeon Inc
January 1, 2023 - June 1, 2023
Analyzed 500+ operational and incident datasets to identify recurring patterns, improving monitoring efficiency and response effectiveness. Developed analytical reports and performance insights that supported process optimization and reduced issue resolution time by 20%.
Marketing & Growth Associate at Safe Aeon Inc
July 1, 2023 - May 1, 2024
Supported B2B SaaS marketing and growth initiatives, including market research, campaign optimization, and GTM execution. Collaborated with cross-functional teams to align product positioning and communications, contributing to improved outreach and lead nurturing.

Education

MSc in Marketing Management (M2) at EDHEC Business School
January 11, 2030 - November 24, 2025
Bachelor of Technology (B.Tech) in Computer Science and Engineering (Honors) at SLIET – India
August 1, 2019 - June 1, 2023
Bachelor of Technology (Computer Science Engineering) at SLIET, India
January 1, 2019 - January 1, 2023
MSc Marketing Management (M2) at EDHEC Business School, France
January 11, 2030 - June 3, 2026
Bachelor of Technology in Computer Science Engineering at SLIET
January 1, 2019 - January 1, 2023
MSc Marketing Management (M2) at EDHEC Business School
January 11, 2030 - June 3, 2026

Qualifications

UNEP Youth-led Sustainable Paris Hackathon - Winner
January 11, 2030 - November 24, 2025
APS work authorization (Authorized to work in France without restriction)
January 11, 2030 - June 3, 2026
Winner, UNEP Youth-led Sustainable Paris Hackathon
January 11, 2030 - June 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Consumer Goods