Growth & Marketing Director · oVice, Inc.Sep 2020 – Aug 2022 · 2 yrs
Joined oVice, a virtual office platform, as the third core member during its early launch phase.
Led both sales and marketing, building the foundation from scratch and driving rapid early-stage growth.
At the time of joining, only a single demo page existed.
Handled key tasks in parallel—webinars, customer support, CRM setup, ad operations, and UI/UX improvements.
As the team grew, developed talk scripts, led training, and introduced data visualization tools to build a self-sustaining team.
Key Contributions:
- Built sales and marketing foundation and streamlined operations
- Increased lead acquisition and brand awareness through ad optimization and site improvements
- Improved UI/UX, onboarding, and customer engagement
- Created sales materials, scripts, and implemented tools for scalable operations
Achievements:
- Reached ¥240M ARR and 30K DAU within one year of launch
- Achieved world’s #2 market share and helped secure over ¥6B in total funding by 2022
- Expanded to 200+ employees and established the core foundation for growth
Departed as the company transitioned to a larger, specialized organization.
The intense, hands-on experience of building from zero during rapid growth remains one of my most valuable lessons.