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I’m Haryani Setio Palupi, a strategic Social Media Management Specialist and Retail Buyer Manager with 18+ years of experience in fashion and retail—from merchandise planning and product development to brand strategy and market research. I blend data-driven consumer and competitor insights with content that’s designed to perform, helping businesses grow across Instagram, TikTok, and LinkedIn while keeping their brand voice consistent. I enjoy building clear workflows, editorial calendars, and reporting systems that make social operations easier and more measurable. Alongside social media management, I’ve led end-to-end product lifecycle work (ideation to launch), handled vendor negotiations, and maintained quality standards—so my approach to digital growth is always grounded in real commercial outcomes and customer needs.…I’m Haryani Setio Palupi, a strategic Social Media Management Specialist and Retail Buyer Manager with 18+ years of experience in fashion and retail—from merchandise planning and product development to brand strategy and market research. I blend data-driven consumer and competitor insights with content that’s designed to perform, helping businesses grow across Instagram, TikTok, and LinkedIn while keeping their brand voice consistent. I enjoy building clear workflows, editorial calendars, and reporting systems that make social operations easier and more measurable. Alongside social media management, I’ve led end-to-end product lifecycle work (ideation to launch), handled vendor negotiations, and maintained quality standards—so my approach to digital growth is always grounded in real commercial outcomes and customer needs.

Haryani Setio Palupi

Designer, Social Media Manager, Community Manager, +5

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I’m Haryani Setio Palupi, a strategic Social Media Management Specialist and Retail Buyer Manager with 18+ years of experience in fashion and retail—from merchandise planning and product development to brand strategy and market research. I blend data-driven consumer and competitor insights with content that’s designed to perform, helping businesses grow across Instagram, TikTok, and LinkedIn while keeping their brand voice consistent. I enjoy building clear workflows, editorial calendars, and reporting systems that make social operations easier and more measurable. Alongside social media management, I’ve led end-to-end product lifecycle work (ideation to launch), handled vendor negotiations, and maintained quality standards—so my approach to digital growth is always grounded in real commercial outcomes and customer needs.…I’m Haryani Setio Palupi, a strategic Social Media Management Specialist and Retail Buyer Manager with 18+ years of experience in fashion and retail—from merchandise planning and product development to brand strategy and market research. I blend data-driven consumer and competitor insights with content that’s designed to perform, helping businesses grow across Instagram, TikTok, and LinkedIn while keeping their brand voice consistent. I enjoy building clear workflows, editorial calendars, and reporting systems that make social operations easier and more measurable. Alongside social media management, I’ve led end-to-end product lifecycle work (ideation to launch), handled vendor negotiations, and maintained quality standards—so my approach to digital growth is always grounded in real commercial outcomes and customer needs.

Available to hire

I’m Haryani Setio Palupi, a strategic Social Media Management Specialist and Retail Buyer Manager with 18+ years of experience in fashion and retail—from merchandise planning and product development to brand strategy and market research. I blend data-driven consumer and competitor insights with content that’s designed to perform, helping businesses grow across Instagram, TikTok, and LinkedIn while keeping their brand voice consistent.

I enjoy building clear workflows, editorial calendars, and reporting systems that make social operations easier and more measurable. Alongside social media management, I’ve led end-to-end product lifecycle work (ideation to launch), handled vendor negotiations, and maintained quality standards—so my approach to digital growth is always grounded in real commercial outcomes and customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Chinese

Intermediate

German

Beginner

Arabic

Beginner

Work Experience

Manager Buyer Fashion at Urban & Co

October 2, 2023 - Present

Dynamic Retail Manager in fashion with a proven track record of motivating store staff, boosting key performance indicators (KPIs), and managing daily store operations. Passionate about current trends, inventory accuracy, and building loyal customer relationships.

Manager (Fashion, Shoes & Bags) | Retail Buyer Manager at Urban & Co

January 1, 2022 - Present

Lead product and team strategy focused on creating high-turnover products aligned with evolving customer needs. Perform market intelligence through consumer behavior analysis and competitor benchmarking to identify growth opportunities. Implement fabric specifications and style guidelines aligned with global retailers to ensure competitive quality. Manage vendor negotiations on pricing and lead times, ensuring compliance with internal regulations and capacity requirements. Oversee product budgets and negotiate production targets to maximize profit margins while maintaining product integrity.

Manager (Fashion, Shoes & Bags) at Urban & Co

January 1, 2022 - Present

Led and coached the product team to drive innovation and develop high-turnover products aligned with evolving customer needs. Conducted market intelligence through trend and competitor analysis to identify growth opportunities, and implemented quality benchmarking with fabric specifications and style guidelines comparable to global retail standards. Managed complex vendor negotiations covering price and lead times while ensuring compliance with company rules and capacity requirements. Oversaw product budgets and negotiated production targets with suppliers to maximize profit margins while protecting product integrity.

Senior Product & Development at Vanessa Fashion

January 1, 2018 - January 1, 2022

Managed the full product development lifecycle from ideation through launch, ensuring high-quality execution and strong sales performance. Partnered cross-functionally with Marketing and Operations to deliver successful product execution and roadmap implementation, including impactful market presentation. Resolved production issues with technical problem-solving to ensure products met commercially acceptable quality standards prior to shipment.

Head Designer (Fashion & Apparel) at Polo Ralph Lauren

January 1, 2013 - January 1, 2018

Provided design leadership to ensure products aligned with the brand’s global aesthetics and market requirements. Managed the design-to-production transition, advising on material selection, garment construction, and fit. Monitored quality standards across multiple production stages to protect design integrity and maintain brand reputation.

Product Development & Sales Representative (China) at Mississippi & Queensland Brands (PT Aditya Mandiri Sejahtera)

January 1, 2008 - January 1, 2013

Represent the overseas team based in Guangdong, South China, and manage two major brands simultaneously (Mississippi & Queensland). Create trend mood boards and support color selection and comprehensive tech packs. Communicate directly with suppliers in Mandarin for real-time updates and product improvements. Conduct on-ground research in China on fashion trends, fabrics, and market demands to develop designs that remain commercially viable for the Indonesian market. Awarded “Best Designer” for three consecutive years (2010–2013) based on achieving the highest product sales volume.

Product Development & Accessories Representative (China) at Mississippi & Queensland Brands (PT Aditya Mandiri Sejahtera)

January 1, 2008 - January 1, 2013

Represent the overseas team based in Guangdong, South China, including on-ground research to evaluate fashion trends, fabrics, and market demand for the Indonesian market. Manage trend mood boards, color selection, and comprehensive tech packs for two brands simultaneously. Communicate with suppliers in Mandarin for real-time updates and product improvement feedback.

Product Development & Overseas Representative (China) at Mississippi & Queensland Brands (PT Aditya Mandiri Sejahtera)

January 1, 2008 - January 1, 2013

Served as the selected representative for the overseas team based in Guangdong, South China. Managed two major brands simultaneously, including trend mood boards, color selection, and development of comprehensive tech packs. Communicated directly with suppliers in Mandarin for real-time updates and feedback to improve product outcomes. Conducted on-ground research in China on fashion trends, fabrics, and market demand to create designs that translated commercially for the Indonesian market.