Hasini Amaraweera
I am an insight-led Brand Strategist with 15+ years of experience across FMCG, beverage, apparel and consumer brands, with deep expertise in the Sri Lankan and broader South Asian market context.
About
I am an insight-led Brand Strategist with 15+ years of experience across FMCG, beverage, apparel and consumer brands, with deep expertise in the Sri Lankan and broader South Asian market context.
I translate consumer and category insights into clear brand narratives and guide go-to-market activation across digital, retail and on-ground channels. I partner with internal teams and external agencies to ensure consistent, commercially effective brand execution.
- 11 years' experience
- Joined February 2026
Skills· 2
Languages
- EnglishFluent
Industry experience
- Consumer Goods
- Manufacturing
- Retail
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Led USD 120M+ commercial portfolios delivering 40% YoY growth across global apparel brands. Owned category, assortment, and merchandise strategies aligned to retailer demand and brand positioning.
Full P&L accountability for USD 127M annual revenue portfolio. Strategic lead for Victoria’s Secret & Co and lululemon global accounts. Improved net profitability through cost optimisation, and assortment planning. Led joint business planning, seasonal forecasting, and promotional alignment with key retail partners. Reduced cost of failure to 0.4% through enhanced operational governance.
Led international brand strategy and portfolio development for heritage Sri Lankan FMCG brand across UK and EU markets. Refined brand positioning and messaging to balance provenance, quality, sustainability and modern consumer appeal. Translated Sri Lankan consumer and cultural insights into globally relevant brand narratives. Delivered USD 23M annual revenue while maintaining contribution margins at 46%.
Education
Certifications and awards
Hire Hasini Amaraweera today
Post a job and invite Hasini, or contact them directly. No hidden commission.