Hasmik Hovhannisyan

Led SEO strategy for a global B2B SaaS provider, driving a 55% increase in organic sessions over 6-9 months. Executed full technical SEO audits optimizing crawl depth, indexation, Core Web Vitals, and site structure, improving load times and crawl budget use. Developed topic clusters targeting commercial and informational keywords with SurferSEO and Ahrefs, boosting high-value non-branded term rankings. Collaborated with developers, designers, product marketers, and content writers to integrate SEO recommendations across UX and analytics. Enhanced international SEO with structured data, schema markup, and multilingual keyword mapping to improve global search visibility. Delivered monthly performance reports and SEO roadmaps aligned with business goals.

Designed and executed advanced, multi-location SEO strategies for healthcare, wellness, technology, and SaaS clients across 20+ U.S. markets, boosting organic traffic by 25-35% within 3–5 months. Oversaw local SEO frameworks including GBP optimization, localized service page buildouts, GEO-content mapping, and citation audits, leading to a 30–50% increase in local impressions. Performed technical audits resolving site architecture, indexation, and Core Web Vitals issues, improving crawl efficiency by 35% and page speed by 20%. Managed content workflows across multiple clinic websites, leveraging SurferSEO and NightWatch to triple blog content ROI and accelerate production by 40%. Developed internal linking and schema strategies to support E-E-A-T and AEO goals, increasing non-branded keyword rankings by 20%. Regularly reported SEO KPIs using custom Looker Studio dashboards integrating GSC, GA4, and rank tracking tools. Mentored junior SEOs ensuring quality and alignment with algori

Directed SEO strategies for 10+ U.S.-based SMBs and enterprise clients in healthcare, SaaS, fintech, and home services. Conducted technical audits and on-page optimizations improving organic visibility by 30–50%. Managed white-hat link-building campaigns including competitor backlink audits and outreach, securing high-authority backlinks from DR60+ domains. Trained and mentored a junior SEO team, overseeing task assignments and quality control. Built automated SEO dashboards using Looker Studio, GA4, and GSC to streamline reporting and enhance client data transparency. Collaborated with content teams to develop blog calendars, optimize service pages, and improve internal linking based on keyword analysis and SERP opportunities.