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I'm a results-driven Social Media & Content Management professional with 5+ years of hands-on experience managing, scaling, and optimizing content-led digital brands. I specialize in content strategy, platform-specific growth, video production, SEO, analytics, and performance tracking across YouTube, Instagram, Facebook, Pinterest, and web platforms. I thrive on end-to-end content workflows and cross-functional collaboration, delivering measurable business outcomes through organic growth strategies. I enjoy turning data into actionable insights that boost engagement, CTR, and audience retention.…I'm a results-driven Social Media & Content Management professional with 5+ years of hands-on experience managing, scaling, and optimizing content-led digital brands. I specialize in content strategy, platform-specific growth, video production, SEO, analytics, and performance tracking across YouTube, Instagram, Facebook, Pinterest, and web platforms. I thrive on end-to-end content workflows and cross-functional collaboration, delivering measurable business outcomes through organic growth strategies. I enjoy turning data into actionable insights that boost engagement, CTR, and audience retention.

M. Hassan Raza

Social Media Manager, Content Creator, Video Editor, +4

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I'm a results-driven Social Media & Content Management professional with 5+ years of hands-on experience managing, scaling, and optimizing content-led digital brands. I specialize in content strategy, platform-specific growth, video production, SEO, analytics, and performance tracking across YouTube, Instagram, Facebook, Pinterest, and web platforms. I thrive on end-to-end content workflows and cross-functional collaboration, delivering measurable business outcomes through organic growth strategies. I enjoy turning data into actionable insights that boost engagement, CTR, and audience retention.…I'm a results-driven Social Media & Content Management professional with 5+ years of hands-on experience managing, scaling, and optimizing content-led digital brands. I specialize in content strategy, platform-specific growth, video production, SEO, analytics, and performance tracking across YouTube, Instagram, Facebook, Pinterest, and web platforms. I thrive on end-to-end content workflows and cross-functional collaboration, delivering measurable business outcomes through organic growth strategies. I enjoy turning data into actionable insights that boost engagement, CTR, and audience retention.

Available to hire

I’m a results-driven Social Media & Content Management professional with 5+ years of hands-on experience managing, scaling, and optimizing content-led digital brands. I specialize in content strategy, platform-specific growth, video production, SEO, analytics, and performance tracking across YouTube, Instagram, Facebook, Pinterest, and web platforms.

I thrive on end-to-end content workflows and cross-functional collaboration, delivering measurable business outcomes through organic growth strategies. I enjoy turning data into actionable insights that boost engagement, CTR, and audience retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Arabic

Beginner

German

Beginner

Work Experience

Social Media Manager & Content Creator at Pure Greeny – Digital Content Brand

January 1, 2020 - Present

Built and managed a multi-platform digital brand across YouTube, Facebook, Pinterest, and website, achieving 22K+ subscribers, 4.5M+ organic views, and 112K+ watch hours through search-driven content strategy. Planned, scripted, shot, edited, and optimized 260+ long-form videos and 1,200+ short-form videos to improve retention, CTR, and organic reach. Grew Pinterest account to 550K+ total impressions with 25K+ monthly impressions using Pinterest SEO, keyword targeting, and AI-assisted design workflows. Managed Facebook page to 1,200+ organic followers, generating consistent monthly video views through short-form and repurposed content. Published and managed 260+ SEO-optimized articles, performing keyword research, on-page SEO, internal linking, and content updates to improve search visibility. Tracked and analyzed performance metrics using YouTube Studio, Google Analytics, and Search Console to optimize content strategy and engagement KPIs.

Social Media Manager & Content Creator at Pure Greeny

January 1, 2020 - Present

Managed and scaled multi-platform social media presence achieving 22K+ subscribers, 4.5M+ organic views, and 112K+ watch hours. Planned and optimized long-form and short-form content calendars aligned with platform algorithms and audience behavior. Produced 260+ long-form videos and 1,200+ short-form videos improving CTR, retention, and engagement. Grew Pinterest to 550K+ impressions with 25K+ monthly reach using Pinterest SEO and keyword targeting. Published and optimized 260+ SEO-focused articles with keyword research, on-page SEO, and internal linking. Tracked performance via YouTube Studio, Google Analytics, and Search Console to improve content decisions.