I am Hassan Rabiei, a marketing data analyst with 3 years of experience specializing in extracting actionable insights from complex datasets to drive strategic marketing decisions. I excel at using statistical analysis, data visualization, and predictive modeling to optimize campaigns and growth metrics. I am known for adaptability in dynamic environments and a collaborative approach to teamwork, delivering impactful solutions that boost revenue and customer engagement. In my work, I combine strong analytical skills with effective communication to translate data into clear growth strategies across business units, helping teams prioritize initiatives and measure impact.

Hassan Rabiei

I am Hassan Rabiei, a marketing data analyst with 3 years of experience specializing in extracting actionable insights from complex datasets to drive strategic marketing decisions. I excel at using statistical analysis, data visualization, and predictive modeling to optimize campaigns and growth metrics. I am known for adaptability in dynamic environments and a collaborative approach to teamwork, delivering impactful solutions that boost revenue and customer engagement. In my work, I combine strong analytical skills with effective communication to translate data into clear growth strategies across business units, helping teams prioritize initiatives and measure impact.

Available to hire

I am Hassan Rabiei, a marketing data analyst with 3 years of experience specializing in extracting actionable insights from complex datasets to drive strategic marketing decisions. I excel at using statistical analysis, data visualization, and predictive modeling to optimize campaigns and growth metrics. I am known for adaptability in dynamic environments and a collaborative approach to teamwork, delivering impactful solutions that boost revenue and customer engagement.

In my work, I combine strong analytical skills with effective communication to translate data into clear growth strategies across business units, helping teams prioritize initiatives and measure impact.

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Language

Persian
Fluent
English
Fluent
French
Beginner

Work Experience

Superapp Growth Lead at Snapp!
October 1, 2024 - Present
Leading CRM-driven growth initiatives with a focus on targeted campaigns using clustering, classification, and uplift modeling. Responsible for data analysis, dashboard creation, and providing actionable growth strategies across multiple Snapp! ventures. Managed a small team and defined OKRs. Achievements include reducing acquisition fraud by 50%, increasing repurchase rate by 40%, and optimizing automated customer journeys to improve CTR and conversions.
Senior CRM Analyst at Snapp!
May 1, 2023 - Present
Improved lead conversion through targeted segmentation and automated journeys. Reduced churn by identifying at-risk customers and deploying personalized retention campaigns. Automated segmentation processes with Python, and ran A/B tests to boost CTR by 15%. Led development of a new customer segmentation model to enhance targeting and ROI.
CRM Data Analyst at Snapp!
May 31, 2023 - October 9, 2025
Developed data-driven segmentation strategies to increase engagement and retention. Analyzed customer data using CRM tools, identified trends, and collaborated with cross-functional teams to set KPIs, track campaign performance, and report on key metrics to inform decision-making.
SEO Specialist at 780#
January 31, 2021 - October 9, 2025
Redesigned website with UX/UI considerations to improve SERP performance. Implemented SEO strategies that increased organic traffic by 30% over six months. Conducted keyword research, monitored key SEO metrics, and used tools like Google Analytics and SEMrush to drive rankings.
Superapp Growth Lead at Snapp!
October 1, 2024 - Present
Led growth initiatives within Snapp!'s CRM team, applying clustering, classification, and uplift modeling to deliver targeted campaigns and extra orders. Built dashboards to provide business insights and growth strategies for different ventures. Managed a two-person team and defined OKRs for team members.
Senior CRM Analyst at Snapp!
May 1, 2023 - Present
Increased lead conversion rates by 70% through targeted segmentation and automated journeys. Reduced customer churn by 30% by identifying at-risk customers and implementing personalized retention campaigns. Built automated journeys for acquisition and retention segments which led to 30% more traffic. Automated segmentation with Python; improved CTR by 15% through A/B testing and optimization; developed a new customer segmentation model to improve targeting and ROI.
CRM Data Analyst at Snapp!
May 1, 2023 - October 9, 2025
Developed and implemented data-driven segmentation strategies to target specific customer groups and increase engagement and retention. Analyzed CRM data, identified trends, and provided actionable insights to improve marketing strategies. Collaborated with cross-functional teams to establish KPIs, track campaign performance, and report on key metrics to inform decision making.
SEO Specialist at 780#
January 31, 2021 - October 9, 2025
Redesigning the website considering UX/UI metrics lead to improving SERP. Developed and implemented SEO strategies to increase organic search traffic by 30% over a six-month period. Conducted keyword research and analysis to optimize website content and drive higher rankings in search engine results. Monitored and reported on key SEO metrics using tools such as Google Analytics and SEMrush.
Superapp Growth Lead at Snapp!
October 1, 2024 - Present
Lead a two-person CRM team, drive growth through targeted, data-driven campaigns using clustering, classification, and uplift modeling; reduce acquisition fraud by 50%; increase repurchase rate by 40%; optimize automated journeys for higher CTR and conversion; develop dashboards to provide actionable insights and growth strategies across Snapp!'s ventures (food, groceries, e-commerce).
Senior CRM Analyst at Snapp!
May 1, 2023 - Present
Led targeted segmentation and automated journeys, increasing lead conversions by 70%; reduced churn by 30% by identifying at-risk customers and deploying personalized retention campaigns; automated acquisition and retention journeys driving 30% more traffic; automated segmentation with Python; improved CTR by 15% via A/B testing; developed a new customer segmentation model improving targeting and ROI.
CRM Data Analyst at Snapp!
May 1, 2023 - October 9, 2025
Developed data-driven segmentation strategies; analyzed CRM data to identify trends; defined KPIs with cross-functional teams; built dashboards and reports to inform decision-making; collaborated to track campaign performance and optimize marketing strategies.
SEO Specialist at 780#
January 1, 2021 - October 9, 2025
Redesigned website focusing on UX/UI metrics; increased organic traffic by 30% in six months; conducted keyword research and content optimization; monitored SEO metrics with Google Analytics and SEMrush.
Superapp Growth Lead at Snapp!
October 1, 2024 - Present
Leading growth initiatives in Snapp's CRM, applying clustering, classification, and uplift modeling to target campaigns; manage a two-person team and define OKRs; decrease fraud in acquisition by 50%; increase repurchase rate by 40%; optimize automated journeys for CTR and conversion; build dashboards and provide actionable growth strategies for multiple business ventures.
Senior CRM Analyst at Snapp!
May 1, 2023 - Present
Increased lead conversion rates by 70% via targeted segmentation and automated journeys; reduced churn by 30% by identifying at-risk customers and implementing personalized retention campaigns; built automated journeys for acquisition and retention, driving 30% more traffic; automated segmentation using Python; improved CTR by 15% via A/B testing; developed a new customer segmentation model to improve targeting and ROI.
CRM Data Analyst at Snapp!
May 31, 2023 - October 9, 2025
Developed data-driven segmentation strategies to target specific customer groups and increase engagement and retention; analyzed customer data, identified trends, and provided actionable insights across cross-functional teams to inform decision-making; established KPIs and tracked campaign performance.
SEO Specialist at 780#
January 31, 2021 - October 9, 2025
Redesigned the website with a focus on UX/UI metrics to improve SERP; developed and implemented SEO strategies to increase organic traffic by 30% over 6 months; conducted keyword research and analysis to optimize content and improve rankings; monitored key SEO metrics using Google Analytics and SEMrush.

Education

Master of Business Administration - MBA at Sharif University of Technology
January 1, 2019 - October 1, 2022
Industrial Engineering - Bachelor at Raja University
January 1, 2018 - September 1, 2022
Master of Business Administration (MBA) at Sharif University of Technology
January 1, 2019 - October 1, 2022
Industrial Engineering - Bachelor at Raja University
January 1, 2018 - September 1, 2022
Master of Business Administration - MBA at Sharif University of Technology
January 1, 2019 - October 1, 2022
Industrial Engineering - Bachelor at Raja University
January 1, 2018 - September 1, 2022
Master of Business Administration - MBA at Sharif University of Technology
January 1, 2019 - October 1, 2022
Industrial Engineering - Bachelor at Raja University
January 1, 2018 - September 1, 2022

Qualifications

Python (Coursera)
February 1, 2022 - October 9, 2025
Tableau (Coursera)
February 1, 2022 - October 9, 2025
Google Analytics (Google Academy)
July 1, 2021 - October 9, 2025
Python (Coursera)
February 1, 2022 - October 9, 2025
Tableau (Coursera)
February 1, 2022 - October 9, 2025
Google Analytics (Google Analytics Academy)
July 1, 2021 - October 9, 2025
Python
February 1, 2022 - October 9, 2025
Tableau
February 1, 2022 - October 9, 2025
Google Analytics
July 1, 2021 - October 9, 2025
Python
February 1, 2022 - October 9, 2025
Tableau
February 1, 2022 - October 9, 2025
Google Analytics
July 1, 2021 - October 9, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Transportation & Logistics, Retail