I’m Hassan Raza, a web designer and developer based in Lahore, and I build end-to-end websites—from Figma comp to fully live production—owning the design, development, QA, and launch without needing an account manager in between. Over the past 3+ years, I’ve delivered production websites across crypto, iGaming, music, ecommerce, and construction, often as both the designer and the developer on the same project. I also bring strong technical SEO and performance thinking into every build. I create hand-scoped, lightweight WordPress and Elementor custom development (with custom CSS/JavaScript) instead of shipping bulky page-builder templates, and I apply technical on-page practices like semantic structure, keyword mapping, schema, and Core Web Vitals optimization. The goal is always the same: fast, responsive sites that are search-visible and conversion-ready.

Hassan Raza

I’m Hassan Raza, a web designer and developer based in Lahore, and I build end-to-end websites—from Figma comp to fully live production—owning the design, development, QA, and launch without needing an account manager in between. Over the past 3+ years, I’ve delivered production websites across crypto, iGaming, music, ecommerce, and construction, often as both the designer and the developer on the same project. I also bring strong technical SEO and performance thinking into every build. I create hand-scoped, lightweight WordPress and Elementor custom development (with custom CSS/JavaScript) instead of shipping bulky page-builder templates, and I apply technical on-page practices like semantic structure, keyword mapping, schema, and Core Web Vitals optimization. The goal is always the same: fast, responsive sites that are search-visible and conversion-ready.

Available to hire

I’m Hassan Raza, a web designer and developer based in Lahore, and I build end-to-end websites—from Figma comp to fully live production—owning the design, development, QA, and launch without needing an account manager in between. Over the past 3+ years, I’ve delivered production websites across crypto, iGaming, music, ecommerce, and construction, often as both the designer and the developer on the same project.

I also bring strong technical SEO and performance thinking into every build. I create hand-scoped, lightweight WordPress and Elementor custom development (with custom CSS/JavaScript) instead of shipping bulky page-builder templates, and I apply technical on-page practices like semantic structure, keyword mapping, schema, and Core Web Vitals optimization. The goal is always the same: fast, responsive sites that are search-visible and conversion-ready.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Advanced
Urdu
Fluent

Work Experience

Web Designer & Developer at Lumina Clippers
November 1, 2025 - August 1, 2026
Designed and developed six production marketing sites across crypto, iGaming, music, and ecommerce—owning the full pipeline from Figma layout to responsive WordPress/Elementor builds. Built reusable landing-page components (booking funnel, comparison table, carousels, FAQ accordion) and re-skinned them across verticals to reduce build time from about three weeks to four days. Architected SEO-optimized page matrices per site, improving topical authority and internal linking for better rankings. Focused heavily on mobile Core Web Vitals by trimming unused page-builder assets, optimizing hero media, and improving page speed scores (~35%). Developed a custom WordPress plugin to power the casinougc.com homepage front-end where the page builder couldn’t meet the required layout and interactions.
Web Designer & Developer at Vortex Vizion
January 1, 2024 - December 31, 2025
Delivered end-to-end website work across service, local business, and startup briefs—covering wireframing, Figma, responsive WordPress development, QA, and launch. Implemented targeted on-page SEO using semantic HTML structure, optimized meta tags, and schema markup, contributing to a ~25% improvement in early organic traffic and SERP visibility. Built conversion-focused landing pages, ensured breakpoints and cross-browser quality, and optimized page speed. Integrated tracking with GA4 and supported campaign execution with content and paid-media stakeholders while maintaining data integrity.
Freelance Web Designer & Developer
January 1, 2023 - Present
As the sole designer and developer, scoped projects, created wireframes and Figma layouts, built WordPress websites, and launched deliverables. Performed technical SEO audits and rebuilds for existing WordPress sites, addressing indexing issues and restoring clean URL structures to regain lost organic visibility. Designed and shipped two interactive calculator platforms by writing all client-side calculators in vanilla JavaScript, and optimized tool pages to target long-tail search traffic.

Education

Degree in Web Development at Government Islamia Graduate College, Civil Lines, Lahore
January 11, 2030 - August 28, 2026

Qualifications

Google Analytics 4 (GA4) Certification
January 11, 2030 - August 28, 2026
Technical SEO Fundamentals (Semrush / Ahrefs)
January 11, 2030 - August 28, 2026

Industry Experience

Gaming, Media & Entertainment, Retail, Real Estate & Construction, Software & Internet, Other