HASSYAVIDIA LAKSITA
I’m Hassyvidia Laksita, a fresh graduate in Visual Communication Design from Telkom University, with a strong interest in graphic design, illustration, visual communication, and creative development.
About
I’m Hassyvidia Laksita, a fresh graduate in Visual Communication Design from Telkom University, with a strong interest in graphic design, illustration, visual communication, and creative development. I enjoy exploring concepts from the first idea to the final visual output—whether it’s packaging design, publication materials, or illustration-based branding—while keeping a close eye on visual detail and consistency.
- 2 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Education
- Consumer Goods
- Telecommunications
- Retail
Work experience
Developed packaging concepts and visual designs for new and existing lifestyle products, translating product requirements into functional and engaging visuals. Created original illustrations for packaging using character design and color to represent each product variant’s identity. Explored color variations while maintaining brand consistency and considering product characteristics and customer preferences. Collaborated with the R&D team to produce visual solutions supporting product development.
Led product concept development and visual branding, translating business ideas into illustration-based merchandise and promotional designs. Created original illustrations and consistent visual materials across applications. Coordinated the team from brainstorming and design through production and sales, and contributed to a successful campaign with profit exceeding initial projections and earning a perfect project score.
Contributed to major campus events including RASA RONA 2024 and SPEKTAGI 2024 by designing publication materials, digital content, and event documentation. Developed merchandise concepts, illustrations, and print-ready designs for BUMI KANYAAH 2024 to support merchandise sales and fundraising.
Education
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